The Old Spice commercial, features the Old Spice spokesman, Isaiah Mustafa, who happens to be a former NFL player and actor. Mustafa essentially symbolizes the “perfect man” in today’s society. Isiah Mustafa is tall, physically attractive man that displays the idea of what society has defined as masculinity, with includes physical characteristics such as being muscular, having broad shoulders, tone abs, and a fully bearded face. Since Mustafa embodies a lot of the masculine characteristics like his deep voice and muscular figure, he creates the ideal of what a “real man” to both men and women. Throughout the entire commercial, he does not take his eyes off of the camera a single time and starts to talk with very forceful requirements, which is directing the females on where to look. He states, “Look at your man, now back to me, back to your man, now back to me.” Mustafa’s sturdy posture, captivating tone, and his smooth behavior resembles the “alpha male” demeanor. The commercial also shows diamo...
... middle of paper ...
...dies”. These advertisements appeal to the men’s emotions and forces them to desire to a masculine man, therefore influencing men to purchase the Old Spice body wash that will intuitively make them a “real man”.
The Old Spice commercial “The Man Your Man Could Smell Like” which was first advertised during the 2010 Superbowl, was a very successful and persuasive advertisement. The commercial’s mixture of gender stereotypes, rhetorical strategies, and humor, effectively encourages their viewers to purchase the Old Spice body wash, as well as the other Old Spice products to meet the masculine ideals that modern society has created. Old Spice labels Isaiah Mustafa as the ideal man that every woman wants in their life, so what that does is convince the insecure men in the world who are not Isaiah Mustafa to buy Old Spice products to become more of a masculine man like him.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- ... The commercial grabs their attention because Old Spice man wearing nothing but a towel; this scene generated an appeal to emotion. These commercial appeals to the logos because it makes the female audience to buy their husband or boyfriend Old Spice body wash. The commercial, makes the female audience be under the impression if she brought the body wash, she could have stunning man who could spoil her and buy her gifts such as game tickets and diamonds alike the Old Spice man in the commercial.... [tags: shirtless, smell, audience]
902 words (2.6 pages)
- Gender stereotypes and roles have long been an issue within society. Today, people believe that gender stereotypes no longer exist, however, these preconceptions of desired gender attributes and roles strongly remain. Old Spice, a company producing men’s hygienic products, is known for its comedic advertising campaigns, focusing on references to traditionally desired masculine characteristics. Using gender stereotypes, they connect with the audience’s emotions and desires through humor and sex appeal, in order to convince them to buy Old Spice body wash.... [tags: Gender, Gender role, Masculinity, Male]
1192 words (3.4 pages)
- Can a body wash make you more of a man. Old Spice certainly has the answer and they’re not afraid to imply that either. Old Spice published the soon-to-be-viral ad “Questions” mid 2010 to their official YouTube channel teasing that very question. The ad mockingly stereotypes aspects of manliness while asking male and female viewers alike to assess the manliness of their man or themselves. While "Questions” does little to describe the product it advertises, it proves its merit as an effective advertisement because it strikes all three chords of persuasion; It tickles our love of humor while establishing a mental relationship between the product and manliness by using a perfect manly specime... [tags: Advertisement, Commercial]
957 words (2.7 pages)
- The Man Your Man Could Smell Like “ Hello, ladies, look at your man, now back at me, now back at your man, now back to me. Sadly, he isn’t me, but if he stopped using ladies scented body wash and switched to Old Spice, he could smell like he’s me” (Isaiah Mustafa, Old Spice commercial.) A report done by the American Psychological Association states that “ Virtually every media form studied provides ample evidence of the sexualization of women, including television… and advertising (APA 269) what this fails to realize is that not only are women being objectified, treated as a sexual object, but men are too.... [tags: Gender, Masculinity, Male, Man]
1137 words (3.2 pages)
- The Old Spice Meeting Ad advertises a new men hair care line. The setting of the advertisement is in a meeting room where a presentation is being given. In the meeting room there is only one female. Everyone excluding the female and the male who has used Old Spice’s products is paying attention to the person giving the presentation. The one male and female are flirting with each other. The hair of the male catches the attention of the woman so much that it wins him the woman’s number. All of Old Spice’s products are for men.... [tags: demographics, strategies, commercial]
856 words (2.4 pages)
- The advertisement being analyzed is an Old Spice commercial that was played on TV stations in the year 2010. The ad is designed appropriately for the advancement of the use of Old Spice body wash by men. It is a question ad that acknowledges the need for men not only to look good, but also smell sweet in an appealing way for ladies. Human hygiene has been a critical subject in civilization. In the 18th-century men were not keen on their grooming since it was believed that a man had to go out of his way to fend for his family.... [tags: Gender role, Gender, Woman, Transgender]
1191 words (3.4 pages)
- There are so many marketing techniques that companies use in today’s world. There are also many competitions that companies face because of the advancement of marketing and different kind of brands. Old spice does a great job advertising and campaigning by using classical conditioning. Old Spice is an American brand that males use for grooming, they do a great job marketing the product and presenting them to consumers. Classical conditioning is when theorists teach either animal or human certain behaviors passively through repetition.... [tags: brands, stimulus, response]
1009 words (2.9 pages)
- “Look at your Man, now look at me…sadly he isn’t me” This is an Old Spice Advertisement that targets women who purchase female hygiene products, like shampoo and body wash, for their “man.” Isaiah Mustafa is a former practice squad football player and is the only actor appearing in this advertisement. This well known African American football player is very attractive and may have a sexual appeal towards women. This aberration is different since one always sees a white folk as the dominant character.... [tags: Gender, Man, American football, Transgender]
831 words (2.4 pages)
- It's a well-known fact that advertising plays a huge role in marketing and getting consumers to purchase a company's product. Often these advertisements subtly convey a message about how people should act or how they should live their lives, or prey on consumer's insecurities in order to appeal to them. Sometimes it is important to not just look at the literal meaning of the advertisement, but to look past that and see what the commercial is really telling you, or what the commercial is really selling.... [tags: Old Spice, Message]
915 words (2.6 pages)
- Winner of the 2010 Grand Prix for film at the Cannes Lions International Advertising Festival and a Primetime Emmy Award for Outstanding Commercial for the Portland ad agency Wieden+Kennedy. Old Spice’s “The Man Your Man Could Smell Like” ads advertising campaign took on a life of its own, spilling into social media and becoming the object of debates. Some media outlets, like CBS News, asked, “Is the Old Spice Guy ‘Post-Racial’ or Just Another ‘Mandingo’?” (Edwards, 2010). These surface readings do not impress when the advertisements are critically interrogated though the lens of critical race and gender theories that draw on Marxist and psychoanalytic themes.... [tags: marketing strategies, effective publicity]
1647 words (4.7 pages)