To understand the customer at Old Navy, we must go back to its origins, and by consequence the origin of The Gap, Inc. Gap was founded by Don Fisher because he could not find a pair of jeans that fit him. He focused on targeting young adults by selling nothing in his store except jeans and music records. The store was doing so well that eventually it stopped selling records and began making its own line of jeans. The Gap became extremely successful with this and began expanding exponentially. People loved the classic yet modern look of Gap. It became the go to store for anything denim. It is understandable why young adults are always found shopping at Gap. Everyone knows that those who shop at Gap are hip and cool. They create a high-end casual look with their wardrobes form Gap.
Later, Gap would proceed to acquire Banana Republic in 1983. Ba...
... middle of paper ...
...e and take charge.
In short, Old Navy represents everything that its sister brands do not. Gap, Banana Republic, and Intermix are brands that have a high end look to their clothes. Old Navy has become much more popular in recent years because of the American standard it upholds without draining its customers’ wallets. In the past few years, sales figures from Gap have declined while Old Navy sales have consistently grown. Because of the downward spiral the American economy has been on, the middle class is virtually non existent now. Unfortunately, for the majority of the American people, this meant falling lower on the social hierarchy. Old Navy gives these people the opportunity to show the world that although they, and their families are a part of a lower social class, they can still maintain their image of presentability as deemed appropriate by American culture.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Getting your first job as a teenager can be an exciting time in a teenager’s life. Most teenagers start working in a retail stores or a fast food restaurant. One place that can pop into someone’s mind when looking for a job is Old Navy. There are hundreds of locations across the nations making it available to most teenagers. The flexible hours, good management, and discounts make Old Navy a wonderful place to start working as a teenager although not receiving enough hours to work is a downside. One of the main benefits about working at Old Navy is the flexible hours.... [tags: flexible, hours, management, team, discounts]
519 words (1.5 pages)
- As a citizen of America you have definitely seen a store owned by Gap Inc. such as stores like Old Navy, Gap, Banana Republic, Etc. These stores represent an ionic and proud American store since 1969 which has multiplied since they opened their first store in San Francisco. This marked the first of many stores that would open and take over America. Gap became an icon as it started to multiply as larger variety stores came about. Such stores as Old Navy taking over the lower budget gap clothing to Gap as a middle budget and on to Banana Republic which serves as a high profile high budget Gap Inc.... [tags: Business Analysis ]
2121 words (6.1 pages)
- The Gap Inc 1. Case Summary The Gap, Inc is a chain of retail stores that sell casual apparel, shoes, and accessories for men, woman and children. Headquarter in San Francisco; the stores operate under a variety of names including: Gap, Banana Republic, Old Navy Clothing Company, Gap Kids, and baby Gap. All merchandise sold by chain is private label. The Gap was founded in 1969 when Donald Fisher and his wife, Doris opened a small clothing store near San Francisco State University. By 1971 they were operating six Gap stores.... [tags: Business and Management Studies]
2557 words (7.3 pages)
- The company we chose to do our project on is Old Navy. Old Navy's mission is to be the Provider, Partner, and Employer of Choice. Their values, which were decided upon by 600 leaders of the Company, are: Service Excellence: Serving others our reason for existing. We continually seek to understand the needs of all those who depend on us (our patient, doctors, and our fellow teammates) and then to exceed all their expectations. Integrity: We say what we believe, and we do what we say. We are trusted because we are trustworthy.... [tags: Business Case Study]
1849 words (5.3 pages)
- Selfishness, overblown sense of worth, and indecisiveness are certain traits that seem to appear more frequently in today’s leadership due to an ineffectual advancement process. The Navy’s advancement process consist of a standardized test, Navy wide rating quotas, and evaluations which may or may not accurately reflect the person’s being. Certain aspects of these rolls and processes need to be changed to more accurately reflect those qualities that are required to be an effective leader in today’s Navy.... [tags: leadership, Navy, military,]
1002 words (2.9 pages)
- Selfishness, disrespectful, and indecisive are certain traits that seem to appear more frequently in today’s leadership due to an ineffectual advancement process. The Navy has certain advancement processes such as a standardized test, required quotas to advance, and evaluations that do not accurately reflect the person’s being. Furthermore favoritism plays a big part on the evaluation process by bribery, and furthermore being a sycophant. These rolls and processes are what make the leadership today and should be changed to view more of performance based advancement qualities to increase the effectiveness of today’s leadership.... [tags: Navy, military, leadership,]
762 words (2.2 pages)
- Old Navy and the Infantilization of the American Consumer It is certain that the Old Navy store is full of clothes and accessories for all shapes, sizes and genders. Its presupposition, however, is that all shapes, sizes and genders will be of one primary inclination: that of the infant. In front of me as I peruse the Old Navy is a pink purse with metallic flecks infused into its plasticine construction. I find this purse in the "Woman's" section, next to the display rack full of puffy-sleeved t-shirts, whimsically cut blouses, flare pants and lo-rider blue-jeans embroidered with alarmingly cute curlicues.... [tags: Exploratory Essays Research Papers]
1339 words (3.8 pages)
- The United States Navy dynamic structure is an invaluable characteristic that has made it the most powerful in the world. It not only possesses great warships with advanced technology but also organized units of men and woman who can provide the support that allows the navy to have a forward naval presence, specifically the Seabees. Seabees or the construction battalion (CB) is a unit in the US Navy Civil Engineering Corps (CEC). The CEC trains enlisted men and women in the engineering trade with basic military training so that they may be able to construct or maintain necessary infrastructures including airstrips, navy bases, roads, camps, and weather stations.... [tags: United States Navy, Dynamic Structure]
932 words (2.7 pages)
- Gap Analysis: Global Communications The confidence in the entire telecommunications industry is diminishing. Stockholders are realizing diminishing returns on their investment and are having doubts about the industry?s ability to regain past levels of profitability. Telecommunications companies are experiencing losses due to high levels of competition for the consumer dollars available. Cable companies have been allowed into the market to provide a single provider solution for television, broadband internet, and two-way voice communication.... [tags: Gap Analysis Global Communications]
1718 words (4.9 pages)
- Gap Analysis: Riordan Manufacturing Introduction Riordan Manufacturing is a 16-year-old global plastic producing company employing 550 people with projected annual earnings of $46 million. Recently they’ve been having employee motivation issues and as a result are experiencing declining sales, lower job satisfaction, and increased turnover. With pay currently not meeting industry standards, they are at risk of losing good employees to other companies while at the same time having highly visible projects they need completed on the horizon.... [tags: Riordan Manufacturing Gap Analysis]
1847 words (5.3 pages)