Odel Ecommerce Essay

Odel Ecommerce Essay

Length: 2449 words (7 double-spaced pages)

Rating: Research Papers

Open Document

Essay Preview

1 Odel.lk – Apparel Website

Odel is one of the biggest retail stores in Sri Lanka that identified the market opportunity in providing their customers with the ultimate shopping experience that they would not find anywhere else in Sri Lanka. This niche and competitive advantage in Odel’s ambience, high quality products, range and variety has made it widely known as the most innovative brand in Sri Lanka today. (Odel Corporate Website, 2013)
Odel.lk is an ecommerce website launched by the company itself aiming to provide customers with an online store where products can be purchased and delivered. It is also an additional marketing channel; therefore the ecommerce type of Odel.lk is business-to-consumer, a model that sells their own products directly to individual consumers.
Business Model – Click and Mortar E-tailer
The model followed by this website is that of an e tailer and for further classification a “click and mortar” business model. According to Laudon (2012), click and mortar businesses refer to physical organizations that also conduct some e-commerce activities, usually as an additional marketing channel. Odel was previously a brick and mortar company where they sold products offline using physical interaction, however in an attempt to increase revenue and to keep up with the market competition, Odel also ventured into the ecommerce sector.

Figure 1 - Odel Search and Menu
Source: (Odel Corporate Website, 2013)
As seen above, it also includes search functionality where customers can search for the particular product that they want and further specify the exact requirements by choosing the customizations that are required. For example, when purchasing a dress, a customer can select the colour, dress size and the...

... middle of paper ...

....odel.lk/ [Accessed: 1 Dec 2013].
Paypal.com. 2013. Send Money, Pay Online or Set Up a Merchant Account - PayPal. [online] Available at: https://www.paypal.com/home [Accessed: 1 Dec 2013].
Quickee. 2013. Quickee. [online] Available at: http://quickee.lk/. [Accessed 01st December 2013].
Tsalgatidou, A, 2001. Business models and transactions in mobile electronic commerce. Athens, Greece: University of Athens.
Turban, E. Et al(2006) Electronic Commerce- A Managerial Perspective. 4th Ed. India: Dorling Kindersley India Pvt. Ltd

Turban, E. Et al(2010) Electronic Commerce- A Managerial Perspective. 6th Ed. India: Dorling Kindersley India Pvt. Ltd

Vlugt , E, 2013. Bluetooth Low Energy, Beacons and Retail. Verifone: The way to Pay, [Online]. 1,Pg7. Available at: http://www.verifone.com/media/3603729/bluetooth-low-energy-beacons-retail-wp.pdf [Accessed 04 December 2013].

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Market Analysis : The Ecommerce Industry

- Market Analysis Industry Description The ecommerce industry is growing faster than ever. TJ Maxx needs to start focusing more on ecommerce not only to keep up with competition, but also to make sure they do well during weak economic periods. ecommerce, overall, tends to do very well during lackluster economic times. TJ Maxx will be able to cut costs more easily the more they expand their ecommerce business. Our business idea will allow them to expand their ecommerce as we will take over their website and delivery....   [tags: Online shopping, Amazon.com, Electronic commerce]

Research Papers
1240 words (3.5 pages)

Electronic Commerce ( Ecommerce ) Essay

- Electronic commerce (ecommerce) refers to a type of business, or commercial transaction, that engages the transfer of information through the Internet (Boltzan, P. 2008). In other words, it is the buying and selling of goods and services including the transferring of data and funds over an electronic network, predominantly the Internet. The leading benefits of ecommerce include twenty-four seven access, and availability, international scope, larger range of goods and services and the speed of accessibility....   [tags: Electronic commerce, Marketing]

Research Papers
725 words (2.1 pages)

Tips For An Ecommerce Website Essay

- An ecommerce website needs to have a unique design meant for prompting the visitors to make online purchases. While designing such websites, the designer takes due consideration of selling goods online. Let’s take a quick tour of all the features which must be there to make an ecommerce website: Unique design: You should understand why it is important for an ecommerce website to have a different design from the usual website. They should all be well-organized with appropriately posted eye-catching colors which will attract the visitors....   [tags: Electronic commerce, Online shopping, Website]

Research Papers
1924 words (5.5 pages)

Security and Private Issues in Ecommerce Essay

- SECURITY AND PRIVATE ISSUES IN ECOMMERCE INTRODUCTION: Privacy means that the control over data and security of one is the attempt to access the data by other unauthorized . These are two critical issues facing by both consumers and e-commerce sites alike. Since the invention of the World Wide Web , electronic commerce based on the Internet has grown from a simple idea into reality. Consumers browse through catalogs , finding the best deals, order goods and pay electronically ....   [tags: Privacy, Data Control, Security, Consumer Sites]

Research Papers
1441 words (4.1 pages)

Essay about Describe The Technologies Involved For Ecommerce

- Describe the technologies involved in ecommerce. Use examples and graphics where possible to support your description. Include: Hardware: Web servers is where all the information that needs processing via http occurs. It is the basic form of network protocols that is used on the internet. An example of a web server is if you would enter a website like www.youtube.com it would send a request to the domain name server to track the ip to see where the server for youtube is located, get the information from the domain name server that then gets the informationfrom the webserver where the data is stored and then is sent back in packets to the person who requested the data....   [tags: World Wide Web, Internet, Web page]

Research Papers
729 words (2.1 pages)

Designing An Interactive Ecommerce Website Essay

- At the moment, Access Closet Collection’s management is focusing on putting all modalities in place to develop an interactive ecommerce website that will support professionalism, customer service and swiftness in operation. The company shall employ proven marketing campaign tactics to expand its influence in the online retail market. Going forward, Access Closet Collection shall commit to weighing and reviewing feedbacks from current and prospective clients while leveraging on the word of mouth advantage from satisfied clients to build brand equity that endorses increase in business acceptance....   [tags: Renting, Sales, Marketing, Customer service]

Research Papers
826 words (2.4 pages)

Ecommerce Essay examples

- Introduction In this report I will be explaining to you the benefits and negatives of ecommerce. I will also be talking about electronic payments and the risk of on-line fraud and what it could mean for your business. To finish off this report I will be giving my recommendation, but by then I think you will have already made your mind up whether you want expand your business into the area of ecommerce or not. In the benefits of ecommerce section I will be explaining to you the potential benefits that the world of on-line shopping have to offer to you....   [tags: Electronic Business]

Research Papers
1378 words (3.9 pages)

Essay on Ecommerce

- Ecommerce The Internet has caught on like wild fire. No one ever intended for it to be so commercially successful. In the beginning, its main purpose was to send and receive messages; no one anticipated that one-day people could buy books and cars over a computer. Though with the advancement of certain technologies, this has happened. E-commerce is a worldwide commodity that has taken the place of trips to the supermarket and has given us the freedom to conduct business at out house in our pajamas....   [tags: Essays Papers]

Free Essays
557 words (1.6 pages)

Essay about Ecommerce

- Ecommerce Electronic commerce includes almost any exchange of electronic data related to a business operation. In this discussion, I will be focusing on the use of the Internet for business transactions. Companies that use the Internet as their major source of income have a big concern about electronic commerce security to keep them successful in their online business. Although the technology exists to prevent almost all types of aggression, the nature of the Internet makes accomplishment of security measures difficult....   [tags: essays papers]

Research Papers
3309 words (9.5 pages)

Marketing Strategy and ECommerce Essay

- Marketing Strategy and ECommerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations....   [tags: GCSE Business Marketing BTEC Coursework]

Free Essays
4464 words (12.8 pages)