Essay on Objectifying Children in Advertising

:: 2 Works Cited
Length: 1106 words (3.2 double-spaced pages)
Rating: Purple      
Open Document

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

One of the Huggies Diapers commercials recently seen on national television uses an unusual approach to convince the target market that Huggies are superior to all other diapers; these diapers are cutting-edge for their fashion and capacity to establish social dominance. The commercial implies in forty-three seconds that these diapers create exclusive and amazing living conditions for those fortunate children who wear them, particularly if the wearer is a male, white toddler. The marketing scheme utilizes the concepts of wealth and privilege as the requisites for determining not only diaper effectiveness but also present and perhaps future recognition, authority, social status, and success. The commercial suggests that children who wear these couture diapers are living in the lap of luxury: well-groomed and fashionably dressed, out on the town, acknowledged, capable, and secure, confident even with excrement in their pants. The absurd objective that these diapers claim to achieve does not offer credible evidence to diaper buyers to purchase these diapers for the purpose that diapers are intended.
Set to music reminiscent of a half-time show at a sports event, the commercial opens with a scene of two female Caucasian supermodel prototypes wearing dazzling jewelry, and stylish apparel and accessories, while conversing and dining alfresco. The women suddenly react with amazement to what now comes into view: a blond, blue-eyed, white male toddler. Swaggering down the expansive brick-paved sidewalk, he is dressed in a classic “preppie” outfit: button-down collar shirt and jeans. Only, his jeans are actually just a blue denim printed plastic disposable diaper, complete with facsimiles of back pockets. As the toddler struts, ...

... middle of paper ...

...the law.
Beyond the unrealistic opportunities that these diapers suggest will manifest, the presentation of an innocent and very young child as a chauvinistic, self-absorbed snob in the making is a crude and offensive strategy to sell diapers. To represent toddlers as obsessed with appearance, status, and power is an abysmal projection of an adult neurosis. If this commercial is designed to convince diaper buyers to buy these diapers, there is nothing in the content to inspire confidence in the brand. These diapers are not for toddlers;, they are made for wealthy, white, male supremacists .

Works Cited
Huggies Little Movers Jeans Diapers. YouTube. YouTube, 2011. Web. 11 Feb. 2012.
Lewis, David. “The Use of Color in Advertising.” N.p., 4 Dec. 2011. Web. 20 Feb. 2012.

Click the button above to view the complete essay, speech, term paper, or research paper

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

This essay is 100% guaranteed.

Title Length Color Rating  
Objectifying Women Essay - In today’s society, as technology, food manipulation, politics and the status of women continue to advance how likely is for this society to alter past beliefs and norms and how will it take a toll on society. This drastic change, which is slowly in progress, is relative all throughout the world and thus become an important World Issue. Women are continuing to be seen as mere objects and their stand in the hierarchy will struggle to rise if this doesn’t change. Since women have always been less dominant in all situations, they don’t really make decisions, which allows men to be more dominant, as seen in advertisements....   [tags: World Issues, Society] 924 words
(2.6 pages)
Better Essays [preview]
The Objectification and Dehumanization of Women in Advertisement Essays - Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines....   [tags: sexual objectification, advertising]
:: 9 Works Cited
1248 words
(3.6 pages)
Strong Essays [preview]
Essay about Advertising to Children - They see it; they want it. Advertising to children is turning a want into a responsive nag to a parent, like a reflex. Every media outlet advertises, and companies like popular fast food restaurants target children. In the process of fattening the children, will their reflexes get slower. At some point in every kid’s life, they see an advertisement for a food or toy they want. This want leads to nagging of the parent until they give in. Although it is highly effective and profitable, fast food companies should not be able to have aggressive advertisement campaigns targeting children because it corruptly brainwashes them and promotes unhealthy life choices....   [tags: Advertising ]
:: 4 Works Cited
1021 words
(2.9 pages)
Strong Essays [preview]
The Negative Impact of Targeted Advertising on Adolescents and Children Essay - At the current time advertising can be represented in many ways - as a business, a fundamental ingredient of entrepreneurship or as an alternative way of communicating (William F. 2004). Originating from ancient times, its main purpose is to sell a product. William F. (2004, 6) claims that “every consumer is exposed to hundreds or even thousands of advertisements every day”. We view advertisements everywhere: on TV, banners, Web-sites, in magazines, newspapers, on sport events or even printed on tea cups, and all this is done with an aim to attract our attention....   [tags: Children, Adolescents, and Advertising]
:: 19 Works Cited
2414 words
(6.9 pages)
Good Essays [preview]
Essay on Advertising Targeted to Children - It is an irrefutable thing more and more people today are spending money on brand name items and the multibillion dollar organizations are making more and more money every day because of advertisement. It seems as if everywhere you go there is some kind of advertisement present, whether if it’s on the side of a bus on a billboard or on the back of a milk carton. Promotion of items has been occurring since the birth of bartering, advertisement is an unavoidable thing especially in today’s modern society....   [tags: Advertising ]
:: 4 Works Cited
1036 words
(3 pages)
Better Essays [preview]
Essay about Advertising Aimed at Children - Producing a 30 seconds commercial can cost more than filming a whole season of a television show today. Advertisers and marketers put in immense amount of work to create the most appealing advertisement to attract their viewers. Young audiences are a popular choice for advertisers to target because they are easy to persuade, as a result they can bring big profit to the companies. Children are exposed to on average 40,000 ads annually (Gunter, p2), and it has become a concerning problem for parents and experts....   [tags: Advertising ]
:: 8 Works Cited
2333 words
(6.7 pages)
Powerful Essays [preview]
Advertising to Children Essay examples - We are living in an era of high advertising in the United States of America. We are being bombed by ads everywhere we go. Ads tell us how to run our lives. They tell us how to dress, eat, drink, how not to feel depressed, how to feel more socially acceptable, and of course, they tell us what are the “best” products to consume. Advertisements are delivered via radio, magazines, billboards, newspapers, television, internet, school, bookstores and many others sources. Advertisements are everywhere, and they all have one simple goal: to sell things or ideas to the people....   [tags: Advertising, Strategies] 1370 words
(3.9 pages)
Strong Essays [preview]
Essay about The Negative Effects of Advertising on Children - What are some the implications media is having on the youth of today. Are parents competing with sophisticated physiologically designed media to keep their children healthy and safe. How and why does advertisement influence the social, physical, cognitive, and moral development of young children. The major influence in the social construct of moral and cognitive development of an individual is the family. Due to the influences on the youth of today, parents need to be more aware, and combat the effects of advertising on children....   [tags: media, advertising] 911 words
(2.6 pages)
Better Essays [preview]
The Exploitation Of Children In Television Advertising Essay - The Exploitation Of Children In Television Advertisements Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products....   [tags: TV Media Advertising]
:: 8 Works Cited
4398 words
(12.6 pages)
Powerful Essays [preview]
Mass Media Essay - Mass Media The media, which is somewhat reflective of society, has become a powerful tool in shaping our culture. Advertisements are the foundation for mass media; they sell images, values, success, normalcy, and romance. Daily, we are exposed to advertisements whether they are written or commercial. Jean Kilbourne says in her 1979 video Killing Us Softly, "advertisement is part of our air pollution" (1979). Advertisements have social consequences that give them the ability to reinforce objectification of women?s bodies, and display images that may cause male violence against women, sexualize young girls, infantile grown women....   [tags: Advertising Women Media Essays Females]
:: 8 Works Cited
2492 words
(7.1 pages)
Term Papers [preview]