Obesity and fitness are both controversial topics that are presented daily in the society we live in. Not only is it something I consider really important, it has also become a part of my very own lifestyle. For that reason, I chose these two ads that present how either eating healthy or becoming physically active can and will benefit you. Both of these ads indicate how one can make a difference and get out of the cage many feel they live in. The author uses several rhetoric strategies to control what they want viewers to believe. They target two different audiences; one ad speaks to those with eating disorders through the use of logos and pathos by the quote they use. They use pathos by allowing the viewers to relate to how hard it is to eat …show more content…
Not only do they suffer physically but also mentally. Most tend to go through depression and stress, which also affects them. (Health) Fitness is one of the many factors to any athlete. When we think about any athlete the first thing that comes to our mind is that they are indeed healthy and fit. “An athlete is considered to be someone who is proficient with any form of physical exercise or in sports.”(Fitness) These ads in which I am analyzing can save the lives of many and better the performances of athletes through the credibility and emotional impact it has on …show more content…
It is an image of an over weight man, where only his stomach is presented in the ad, he is holding out a pregnancy test that reads negative, while leaning over a bathroom sink. It is taken from a high angle where we cannot identify his face.(Fitness Personal Training ) This ad uses pathos in its humor to catch the audience’s attention; this feeling of humor is achieved by the image of a man implying his big belly must be due to pregnancy and not actual overweight. Well, isn’t that just something you don’t see everyday? But on the other hand, it causes a big impact because a great majority of humans that suffer obesity tend to be afraid to admit that they are overweight. This ad has two different effects, which change depending on who is the viewer. Not only is this ad funny, but it also creates a scenario that some people can definitely relate to. As shown in this ad, some people use humor toward their own weight, in order to make themselves feel better. This ad states that there is a way out, one can overcome obesity, and the first step is to admit it. This ad advertises X-Fit Body Training. The caption “stop lying to yourself” affects the audience by implying that they are only making excuses for themselves, which in the long term will only keep affecting their body weight negatively. (Fitness Personal Training) The ad expresses to the viewer that their center is there for them, to help
While government intervention is restricting the use of misleading language and informing consumers with actual dietary information, persuasive language techniques are still being used by businesses to influence and mislead consumers into believing a false perception of the product. Advertisements often carry these misleading health and nutrition claims to entice vulnerable viewers who usually can’t make informed decisions about what they buy. This is an increasingly concerning factor in the growing national epidemic of obesity.
I am analyzing a commercial put on by the Hawaii State Department of Health's statewide health promotion campaign. This commercial is titled Re-think your drink and shows why choosing water, 100% juice, and low fat/1% milk is a healthier choice in beverages. Drinking one can of soda or juice a day can make a person 10 pounds heavier a year! Rhetorical devices that I have found in this text are pathos and ethos. The purpose of this analysis is to determine whether this commercial is effective or persuasive. The re-think your drink commercial for the start living healthy campaign is both effective and persuasive. Its pathos affects my emotion because it compares the amount of sugar in soda to a cup of orange junk. The rhetorical devices in this text have made "re-thinking my drink" very effective. This commercial is important because people that drink soda or juice don't realize how much sugar and fat that one can contains. To see orange junk come out of a can besides drinkable liquid is not appetizing at all.
Pastor’s strongest rhetorical technique is the use of logos. The viewers are provided with an abundant amount of facts and knowledge that help to support Pastor’s point of view. The video attempts to persuade readers to eat organic, and this goal is accomplished by providing evidence that processed food creates an unhealthy lifestyle. For example, Pastor notes that there has been a 150% increase in obesity, causing a shorter lifespan. Pastor also provides statistics such as one American every five minutes dies of obesity, and one out of three people get diabetes. These facts are meant to get the viewers attention, and cause them to think twice before they eat fast food. These logos are effective because they are able to make a huge statement, screaming to the viewers that lives are in jeopar...
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
What comes to your mind when you hear someone is overweight. In most american’s eyes, it is someone who anyone who is not a model. This creates a huge predicadment counting that America is known to be fat. In the past few decades, lifestyle has changed our habits, but we did not think about the consequences. If we eat more then we must be doing some kind of exercise to counteract what we put inside of us. In the article “America’s War on the Overnight” by Kate Dailey and Abby Ellin, they successfully persuade the reader to tackle obesity, we need to focus more on the subject of obesity and not attack the obese using the rhetorical triangle.
Foster creates a logos appeal by providing strong reasoning and evidence to support her argument. Through her example about how Facebook advertisers are aware of their user’s insecurities about their body, thereby, increasing publication of advertisements in hope that users will undergo negative self-reflection and realize they do not conform to the mainstream ideal of thinness. Her examples also include research that she references from other scholarly authors. “For example it is no secret that exposing women to images of thin celebrities causes them to feel dissatisfied with their own appearances (Grade, Ward, & Hyde, 2008).” Foster’s second strong claim to her logos appeal by writing, that in spite of user’s insecurities, Facebook advertisers hope user’s will feel more dissatisfied with their body image and turn to the ads for a solut...
In everyday life we are bombarded with advertisements, projects, and commercials from companies trying to sell their products. Many of these ads use rhetorical devices to “convey meaning [,] or persuade” their audiences (Purdue OWL) . Projects, such as the Dove Self-Esteem Project uses native advertising in their commercials, which refers to a brand or product being simultaneously and indirectly promoted. In this essay, I will analyze the rhetorical devices, such as ethos, pathos, logos, and kairos, as well as the fallacies corresponding to each device, that the Dove Company uses in their self-esteem project .
However, Kilbourne’s statement surprised me when she claimed, “dieting doesn’t work.” Although Kilbourne’s intention with this statement was to encourage young women to accept their bodies, it creates leeway for laziness and obesity. Advertisements at times can be used as inspiration or motivation for those who try to sculpt their own body through fitness and healthy dieting. Dieting in today’s society is often associated with depriving oneself from the food they love. However, dieting is simply eating food in moderation and not splurging excessively. Furthermore, advertisements displaying women who are overly skinny from an eating disorder such as Anorexia, is not helping the current and future generations of women. In fact, companies should advertise women that have dedicated their lives to a healthy diet along with a vigorous routine of fitness and have achieved a healthy and achievable body.
Amongst one of the bigger health issues in United States children is obesity. Obesity is a condition in which a person has accumulated an excess amount of body fat that it has become detrimental to their health. To track this health professionals use the term “obese” when a person has a body mass index (BMI) of over 30. Although BMI should not be the only determining factor of whether or not you child is obese as it only takes into account of height and weight, it is one of the better known systems of telling whether or not a person is overweight or obese (Nichols). Obesity comes with a range of other health conditions that can include but are not limited to cancer, diabetes, and depression. Not only do children and teens who suffer from obesity acquire many health diseases, they also tend to get failing grades and are bullied amongst peers. Most Americans correlate being obese with having an unhealthy lifestyle, but according to a 2006 Fox News article there may be other factors that attribute to obesity that include smoking, medicine, pollution, technology and lack of sleep. (“10 Causes of Obesity Other Than Overeating”). One part that does although indeed play a role in to child obesity rates is economics.
Roxane Gay, an American feminist writer and author of “My Body is Wildly Undisciplined” writes about a reality television show of people making sacrifices to reduce their body weight. Roxane Gay is successful in persuading her audience due to the evidence and persuasive personal anecdotes. Roxane focuses on “The Biggest Loser” too much in her article. She uses many examples to explain her argument which were “The Biggest Loser” and “Weight Watchers”, and herself. Roxane understands the tension between desire and denial, between self-comfort and self-care. She only talks about the issues that may have a negative effect of these television shows to persuasive her audience to agree with her. For an example, she uses “The Biggest Loser” to confirm her opinion to explain to her audience that harming your body to feel better is not okay at all. There are other suggestions to reduce your body weight, instead of harming your body. Additional, she gives vivid description on how she felt which made a connection between the author and her audience. The summary of the overall text was satisfying because her audience had better understanding on how she
The bold eye-catching copy that pops out gives the athletic reader the immediate energy to get fit. This ad shows its dominance by occupying two full pages. Covering the entire side of the right page, the words "MAKE YOURSELF FIT" are capitalized in a white font that pops out on the dark city street background. The copy is presented in this way to show the female reader that she is the only one who can make herself fit. The word fit is in a sketchy, italic, white font, that is underlined to show importance. "Fit" is presented in a way that looks as if it is moving forward, showing dominance in a healthy lifestyle. The bold copy talks directly to the audience. "MAKE YOURSELF FIT" shows the audience that they are in control, and the smaller worded message in the lower corner suggests a Nike shoe that makes the wearers stand out. In smaller print at the bottom right corner of the ad, the worded message excites the female reader. "GET FIT" is in a bigger, bolder white font than the rest of the following statement, that matches "MAKE YOURSELF FIT." Next, pops out, "NIKE FREE XT." It is in a hot pink font with varying styles. "NIKE" is in a...
Within the city limits of Dallas, Texas, two different life scenarios are being lived out. On the outskirts of downtown Dallas, in what is often referred to as the ghetto, many adults and children struggle to receive their daily nutritional needs. Low-income families cannot always afford healthy foods such as fruits, vegetables, and whole grains. In order to obtain some nutrition and meet their daily calorie intake, they are forced to consume hyperprocessed food that are healthy for one’s wallet, but not for their body. In place of fruit juices and milk, these low-income families are forced to drink sugary beverages that are conveniently sold at almost every store at a relatively cheap price. On the other hand, many families have sufficient funding, but choose to consumer unhealthy foods. These people have every opportunity to eat nutritionally rich foods and avoid junk food and sugary drinks, but they choose to use their freedom to do just the opposite. In the articles “Bad Food? Tax It, and Subsidize Vegetables” by Mark Bittman and “Free to Be Fat” by Richard B. McKenzie, these two ideas are discussed in more depth. The essay “Bad Food? Tax It, and Subsidize Vegetables” largely focuses on the effects of hyperprocessed foods on the body and its solution, while “Free to Be Fat” points out that our individual freedom in America plays a key role in today’s obesity problem. In the two articles, both Bittman and McKenzie utilize logos as a way to appeal to their audience; however, the articles differ in the way they use diction and tone.
Society should consider the physical and emotional problems of obesity in our nation. “Obesity is defined as an excess proportion of total body fat (Mayo Clinic).” American society has become increasingly obese, “characterized by environments that promote increased food intake, unhealthy foods, and physical inactivity (cdcinfo@cdc.gov).” Our nation increasingly has become consumers of a fast food diet. It is so simple to just pick up food on the go and not deal with the hassle of cooking and cleaning up afterwards. What are nation needs to acknowledge is the health risks they will obtain if they do not acquire a healthy life style.
The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on women's thoughts, attitudes, perceptions, and actions. Most of the time, women don't even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising has a negative effect on women's body image, health, and self-esteem.
Obesity and overweight have became a global problem in the last decade, according to the World Health Organization back in 2005 approximately 1.6 billion adults over the of age 15 were overweight, at least 400 million adults were obese and at least 20 million children under the age of 5 years were overweight. Experts believe if the current trends continue by 2015 approximately 2.3 billion adults will be overweight and more than 700 million will be obese. The scale of the obesity problem has a number of serious consequences for individuals and government health systems. Obesity is a concern because of its implications for the health of an individual as it increases the risk of many diseases and health conditions. Being obese means having so much body fat that your health is in danger. However, being fat is simply not an opinion. Having too much body fat can lead to many diseases. Obesity and overweight have become a global problem in the last decade.