Nutro Natural Choice Essay

Nutro Natural Choice Essay

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Have you ever thought about if your puppy is getting high quality ingredients in his or her dog food? This advertisement for Nutro Natural Choice for puppies appeals to consumers’ need to nurture and escape. This ad convinces consumers that with this dog food their puppy can grow up to be healthy and more.
This ad appears in the February 2011 issue of Country Living magazine. The cover features a white living room in shades of creams and ivories. On the cover teasers state such things as, “The Simple Beauty of White,” “How to mix and match neutrals,” “Easy ways to add drama with texture,” and “Comfort Food, Mashed potatoes! Short ribs! Chocolate cake!” The contents inside include articles such as “The Insider’s Guide to Decorating with White,” “In Praise of Potatoes,” “The Best of Brattleboro, Vermont,” and “Home Cooking.” There are also advertisements for products such as Olay Regenerist, Twining’s Lady Grey Tea, GMC Acadia Denali, Iams dog food, and Sweet’N Low. This magazine targets women who are mothers that are either working or stay at home moms. Inside there are recipes, beauty products, the newest room designs, and much more.
This ad for Nutro Natural Choice has a catchy title that runs right through the top middle of the page. The title states “How Will He Ever Grow up To Be the First Dog on the Moon with Brittle Bones, Bad Teeth and A Weak Immune System?” The Nutro Label is on the top right
corner of the page in bright orange, and each letter is trimmed in black surrounded by a white oval circle. At the bottom of the page their stated is the facts about Nutro dog food. Nutro Natural Choice helps pups reach their full potential with high-quality natural ingredients that promote the growth of strong bones and teeth. I...


... middle of paper ...


...he has in knowing his friendly pup is getting the best natural ingredients for him to grow up. The whole ad takes on a persuasive proof known as pathos. “Pathos (emotion) is using feelings, desires, or fears to influence readers” (Johnson-Sheehan and Paine 172). “Psychologist Robert Plutchik suggests there are eight basic emotions: joy, acceptance, fear, surprise, sadness, disgust, anger, and anticipation” (Johnson-Sheehan and Paine 173). This ad as a whole shows the emotion of joy.



Works Cited

Fowles, Jib. “Common Culture: Reading and Writing About American Popular Culture.”
Advertising’s Fifteen Basic Appeals. Ed. Michael Petracca and Madeline Sorapure.
Upper Saddle River, New Jersey, 2004. 79-96. Print.
Johnson-Sheehan, Richard, and Paine,Charles. Writing Today. Boston, 2010. Print.
Nutro Natural Choice. Advertisement. Country Living.Feb.2011.Print.

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