Essay on The Number One Show on Television: The Blacklist

Essay on The Number One Show on Television: The Blacklist

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The Blacklist is a crime drama television program that airs on NBC. It is an American television series that stars Megan Boone, James Spader and Harry Lennix. The idea behind it is that an ingenious, criminal mastermind, for some apparent reason, starts to assist the FBI in catching the world’s most wanted criminals, some of which they did not know existed. Yet, Raymond “Red” Reddington surrenders to the authorities under the condition that he will only cooperate with a rookie FBI profiler, Elizabeth Keen. NBC ordered for a nine episode first run on October 4, 2013, and in December 2013, they renewed the show by ordering a twenty two episode second season as an early indication for future success. But, what were the reasons for the show’s early success? After examining various trade journals and articles on the subject, I am asserting that The Blacklist is the number one new television from last Fall’s list of pilots based on its specific marketing, distribution, audience, timeslot, critical reception, and potential revenue.
Positioning and Marketing In the Marketplace
The Blacklist has been able to utilize its marketing strengths to better position itself in the industry. In entertainment, particularly the film and series sector, marketing is a challenging and dynamic function of business. Fortunately, the issue of marketing and positioning was not challenging for The Blacklist because of the brilliance of the actors, scriptwriters and producers of the show. The series is able to capture the attention of its audience, by casting its popular actors. Other audiences that have been and will continue to be crucial to The Blacklist’s success are the fans that each cast member has brought with them from their previous work. For inst...


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.... The Wall Street Journal. http://online.wsj.com/news/articles/SB10001424052702303382004579127411337240916
Lowry, B. (2014). If NBC’s fledging Drama Is Going To Endure, It Enters Key Window with Its Own To-Do List. The Variety.Com. http://variety.com/2014/tv/columns/can-the-blacklist-keep-making-noise-without-its-voice-1201054417/
Poniewozik, J. (2013). The Blacklist: America’s Next Top Wicked Genius. Entertainment. Times Magazine. http://entertainment.time.com/2013/09/23/the-blacklist-americas-next-top-wicked-genius/
Seitz, M. (2013). Seitz On The Blacklist: This Latest Criminal Mastermind Show Is Exciting And Deeply Silly. Vulture. http://www.vulture.com/2013/09/tv-review-nbc-the-blacklist.html
Sharma, A. (2013). Sony Strikes Production Deal with Netflix. The Wall Street Journal. http://online.wsj.com/news/articles/SB10001424052702304561004579135712048720976

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