1] A]You must know that first impression is the last impression. So, you won’t get a second chance to impress your visitors again. Here, I am stating some of the drawbacks that the site includes according to me:
i) Slide share: The slide shares content is awesome. But, you need to give some time at least minimum of 2 seconds so that the visitor will understand what it means actually and read the whole content easily. You can also add one button on the slide share like “Know More” so that visitors click on it if they want to know more without scrolling down. ii) Call to action: Your site should have 2 to 3 call to actions. Like “Get started” or “Sign Up”. Though you have “Login” option but it is not so prominent. You can write it inside a
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These are the marketing strategies that I think will help you to boost your site ranking.
3] Importance of Content Marketing in Digital Marketing:
Content is King! In the coming days, 88% of marketing will be through content marketing agenda. Businesses need to increase the noise, and this can be easily done by relevant, creative, important and original posts. Content which is unique attracts a number of visitors than others. Content is the superb way that provides a solution to the people problems and serves them. But the strategies of content marketing is changing as the year 's pass as the longer post is getting more views and increasing, people used to like case studies and success stories rather than normal posts if they are going to buy a product and some people want some tips and ideas by reading those normal content.
Nowadays’ folks have a solid appetite for getting good information. They used to do lots of investigation before making a buy like comparing prices, features, durability and much more. Good content helps people to take the right decisions. So, customers are heading towards online marketing from traditional marketing. This is the prime reason that I feel content marketing is important in digital
Emphasis should be placed on the website, as this is the critical destination which should be reached as a result of all successful marketing activity. The use of web based data can provide the basis of allocation of resources between earned, paid and owned media channels to achieve the optimum outcome.
The design adopted in the development of a website is a major factor that determines if the website meets its mandate or not. The design of a website is what attracts users to the site and even keeps them for prolonged periods of time on the website. This report gives a critique of The Times online website. This site can be categorized as an informative site. The mandate of this site is to provide information to users on a broad category of topics. These include sports, general news, community events, entertainment, classifieds among other categories of information. The critique presented in this report focuses on a number of aspects of website design. These aspects include searchability, navigation, design, interactivity and the content on the website. The findings are as discussed in the sections that follow.
The first thing most notable about this website was their sense of design. A black ebony background illuminated with old brush style text and decorative graphics, welcomes and invites the visitor to “Enter” their website. This particular idea is a very artistic way of getting people to interact with their website. It is studied that most people learn better by hands on interaction, instead of reading perhaps plain, boring text. The website is appealing and fairly easy to navigate within the various browsers....
This paper will concentrate on two web sites. The fundamental difference between the two is how much one advertises, and how the other sets the viewer in the right direction. The better of the web sites, in my opinion, is the one without all the bells and whistles.
Digital marketing is a growing field that “promotes products or brands via one or more forms of electronic media.” Examples of “advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels” (businessdictionary.com) This method of advertisement makes a digital marketing analyst necessary to help navigate a company through the proper marketing channels.
Different organizations device different strategies to make their marketing campaigns right and succeed in their business lines. Most of the marketing strategies are made based on what the organizations produce while others are made purely on other factors. This paper will look at some of the elements that relate to marketing in different companies. The paper will start will start by analyzing Google, Microsoft, IDEO, Fulla Dolls and Jim Thompson Thai Silk Company. Answering key questions for every organization will play a big part in making the content of the paper.
As per view of this concept is getting popular in the present era as compared with past and has become one of the main reason behind success of businesses in the market. Majority of the customers prefer to access information with the help of online mediums such as social media, emails, print media etc. Further, it is advantageous for business in every possible manner where customer behaviour can be easily influenced and in turn leads to higher market share along with profitability. It can be stated that in the modern era, online marketing has started to play very important role in overall growth and success of any business enterprise. The use of tools such as online marketing helps businesses to carry out more effective and accurate marketing of services and products available (Gobo,
After 1990s, technology has become an essential tool for marketing; therefore, successful business adopts the new ways of marketing. Regis McKenna emphasizes the knowledge and experience marketing strategy, which result in the success of overall marketing organization. Mckenna argues that knowledge and experience based marketing is the new marketing paradigm, and the knowledge marketing focus on using the new technology to introduce and sell the products. On the other side, the experience marketing creates the relationship with customers through “interactivity, connectivity, and creativity”. He uses many examples to support his arguments throughout the article.
Now, answering the question of why digital marketing is such an important aspect and why the modern businesses small or big needs to get in tune with the same, it has to be understood that digital marketing is the new way forward. With the advent of various electronic channels of marketing and via the help of
You would think it would go without saying that your site should be professional and helpful. However, there are so many sites out there that don’t have basic things, such as the business’s hours or location. This is just silly. You want customers to find you. So, make sure you provide them an easy-to-navigate site that prominently
Internet marketing popularity is increasing day by day. Many business organizations are using internet to direct communicate with customer and to get more attention of customers. It helps to build one to one relationship, customer get sufficient information about products and company and company can give enough information about products and company reduce their cost. Internet marketing also helps to reach wider and distant markets; product im...
Marketing has been a constantly changing phenomenon. Marketing embraces innovative techniques to accommodate the new standards of the business world. Media marketing was popularized in the year 1969. Over the last decade, the popularity of traditional media such as magazines, newspapers and radio gradually decreased. The traditional techniques of marketing faced its downfall, and different ways of communicating information is possible and are continually sprouting.
Digital presence has recently impacted on the marketing strategies and changed consumer perception. The diversity of digital channels and cost efficiency lead to facilitate the marketers’ interactive and frequent communication with their customers. Thus, for the organization to meet up the business requirement and objective, they have to find out consumers’ requirement and identify the best possible approach to satisfy and attract them. It is s fact that developing unique marketing strategy with wider objective is important for ensuring effective promotional activity plan.
Some companies use the social media as the pillar of their marketing communication. As the information disseminates through the social media, companies use the social media to regulate the information. Social media deliver the power for the companies to interact with their clients or with their potential clients to build relationships and increase the loyalty (Smith, Katherine Taken; Blazovich, Janell L; Smith, L. Murphy 2015). The choice of social media for a firm should meet specific needs to fulfill their marketing mix. As Weinberg and Pehlivan (2011) underlined there is a variety of two particular dimensions which categorize the social media. The two factors are the depth of the information and the half-life of information. The extent of the information refers to rich content and the amount of diversity of aspects. The half-life of information refers to the period that the information, is available or appear on the screen (Figure 2-1). According to the marketing targets, the firm could select to use Facebook or
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.