Essay on Non-Profit Marketing Plan

Essay on Non-Profit Marketing Plan

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I. Executive Summary
Grief Counseling Center (GCC) is a non-profit organization established to provide counseling services for individuals who are suffering the loss of a family member. Services will be provided at a nominal fee. The Founder of GCC not only believes in the need for this service, but also is willing to devote his time and money to help those suffering from grief.
Grief Counseling Center provides mental health services for a diversified clientele. Clientele ranges from young children to senor citizens and consist of various cultures and nationalities. Professionally trained therapists, facilitators, and volunteers, who have a passion to help others, will serve at GCC. Market research shows that while there are many counseling centers in and around Los Angeles, most are either too expensive or do not specialize in grief counseling. This creates a need for an organization like Grief Counseling Center.
Initial funding for Grief Counseling Center will come from its founder, and early fundraising activities. Funding for Grief Counseling Center will be maintained by charging nominal fees and supplemented by fundraising activity.
There are also plans to raise funds in the future by applying for government grants.

II. General Company Description
The Grief Counseling Center (GCC), provides mental health services to individuals and families who have suffered the loss of a family member or friend. The Center will provide its services at a nominal cost to the client, as opposed to private therapists, who may charge up to $250 per hour.
Services will consist of group counseling sessions for up to ten clients. The groups will be composed of individuals with similar life situations. "Mature" widow/widowers a...

... middle of paper ...

...ased) as necessary.

Use of data: The center will use the data to monitor the center's performance, with the expectation of being self-sustaining over the long term. If quantitative goals regarding client-visits per month are not met, the Board of Directors and Executive Director will ascertain the reasons for the shortfall. Corrective action can then be taken, in order to meet current and future expectations. The data will also be used to assess future prospects for the center, with a goal toward expanding services into other areas by the end of Year 3.

Appendix A: Pro Forma Income Statement

Appendix B: Pro Forma Balance Sheet

Appendix C: Sales Forecast

Measuring Programmatic Success: Tips for Non-profit Boards. Downloaded on May 5, 2006.

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