Nokia, Using The Frameworks And Concepts Essay

Nokia, Using The Frameworks And Concepts Essay

Length: 1110 words (3.2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

This report is mainly based on the case study Emerging Nokia, using the frameworks and concepts we have learned to analyze the case. This report is divided into 5 parts, first is the summary of the case, the second part is about the competition Nokia faced, the third part is the factors that contributed to the success of Nokia, then the challenges Nokia may face in China and the recommendations to them and the last part is the conclusion of the report.

Introduction of case study

Nokia, the leader of mobile phone manufacturers, has a successful strategy in the emerging markets. According to the case study, Nokia has been extremely successful in the past 15 years. They had the longest and the most complex supply chain, held almost 40 percent of the worldwide market share. However, compare with the success in India and China, the power of Nokia in the developed world was weakened in recent years. The revenue in Europe declined by 15 percent, the situation is much worse in America and Nokia even pulled out of Japan after 20 years operations. Now, whether continue operating in both the developing and developed markets and what kind of mobile devices should they offer have been really urgent issues. The case study also introduces the history of Nokia and phone industry, the emerging markets of mobile phones and what Nokia did in emerging markets to provide us a better understanding of this case.

Competition between 1995 and 2010

From 1995 to 2010, Nokia has been facing fierce competition from several aspects, especially the last 5 to 10 years. Under the circumstance that the mobile phone industry entered the 3rd generation, Nokia faced competition from both macro level and industry level. For the macro level, the government encourag...


... middle of paper ...


... market in the main competitors, Nokia gained over half of its revenue from low end phones. This production strategy made Nokia a very strong competitor in the mobile phone industry.
The last factor is creating corporate social responsibility, especially in India. Nokia focused on the distribution of rural areas and produce low end models to them, while the main competitors forego this market. The multilayered distribution organization ensured that Nokia’s handsets could reach the villages and towns with fewer than 30 thousand people. In addition, Nokia developed Life tools that provide information of agricultural information, education and entertainment in India. The life tools helped the farmers gain more profit by providing them the final asking price and provide access to general knowledge and courses that benefited the locals a lot (Rajasee and Shubhada, 2010).

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Nokia Case Study : We Are Standing On A Burning Platform Essay

- Nokia Case Study “We are standing on a burning platform.” noted Stephen Elop in a speech to the company staff in 2011, shortly after being appointed as a chief executive officer of Nokia (The Guardian, 2011). The company, founded in 1865, was losing its ‘platform’ in the telephone market after holding the position of a world leader for over a decade. Nokia started off as a paper mill on the banks of the Nokiavirta river, after which it took name. The company gradually evolved into a conglomerate operating in many industries....   [tags: Mobile phone, Nokia, Smartphone, Operating system]

Better Essays
1570 words (4.5 pages)

Nokia And Nokia 's Strategy Essays

- The changes in leadership positions soon led to results and Nokia’s strategy was re-evaluated. The company describes the decision to shift focus on its remaining three divisions – Nokia Networks, HERE and Nokia Technology – as forward-looking. The businesses continuing in operation are respective leaders of their marketplace (Nokia, 2014). Nokia Networks is a broadband radio network provider, attracting customers all over the globe. Nokia Networks focuses on developing 5G, which is due to replace the old 4G....   [tags: Mobile phone, Nokia, Smartphone]

Better Essays
1540 words (4.4 pages)

Market Segmentation: Nokia Example Essay

- Marketing consists of individual and organisational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, servicing, distribution, promotion and pricing of goods, services and ideas (The American Marketing Association, cited by Simkin, 2000). Mass marketing and market segmentation are the two general approaches to marketing. Mass marketing is the fact of taking a market as a whole while market segmentation divides the market into different groups which shares the same needs....   [tags: exchange, nokia, demographic]

Better Essays
1794 words (5.1 pages)

Using Restaurant Concepts Through Comparative Analysis Essays

- “Conceptualizing is an integrative strategy designed to take scientific and mathematical thinking beyond the facts and singular theories to the level of the underlying concepts. Such core concepts such as linearity, change, and scale can effectively tie together algebra and geometry, physics and biology, illuminating a hidden pattern of relationships.” (Frid, 1995) When talking about the conceptualization of restaurants all these fundamentals play an important role. To scoop out all the hidden patterns and analyzing them in order to set up a working model for more stability and profitability by understanding customer needs and other influencing factors are the restaurant concepts....   [tags: Marketing, Concept, Brand management]

Better Essays
1120 words (3.2 pages)

Analyzing 'Helping Molly' Using the Four Ethical Frameworks Essay

- Introduction In the scenario ‘Helping Molly’, the teacher is faced with a number of ethical issues that must be resolved. The main ethical issue this essay will attempt to deconstruct using the four ethical frameworks is whether to agree or deny helping McJacks promote their fast food chain and receive a donation of instruments, even though their promotion contradicts the schools health program. Another underlying ethical issue is that of discrimination. McJacks has stipulated that Molly is not to be involved in the promotional shots as her ‘big build’ is not keeping with the image the company is trying to project....   [tags: Ethics ]

Better Essays
1539 words (4.4 pages)

Literacy And Learning Theories And Frameworks Essay

- Literacy and ESOL Theories and Frameworks Research Report I carried out a research into theories and principles relating to language acquisition and learning, and literacy learning and development. I then analysed associated teaching approaches relating to both areas. Teaching methods are based upon notions about learning. Second language learning theories teaching methods are closely related to concepts about learning a first language. It is important for a teacher to be aware of the theories available in order to make informed practical choices....   [tags: Linguistics, Language acquisition]

Better Essays
1533 words (4.4 pages)

Using Theoretical Frameworks Like The One Proposed By Alan Fox Essay examples

- Using theoretical frameworks like the one proposed by Alan Fox outlined in the lecture given in Week 3, explain to Ms Cutter the different ways in which the employment relationship can be conceptualised (10 marks) In the working environment there is an exchange of social and economical factors that form the basis of employment relationships. Employment relationships are defined as the economic and social practices in the work environment between the employees and employers. There is an agreement between employers and employees of providing labor in exchange for an income (Geate 2006)....   [tags: Employment, Trade union, Sociology, Conflict]

Better Essays
1162 words (3.3 pages)

Essay on Nokia Product Improvement

- Materials Our main objectives for materials are that we know all the substances in our products, not just those that raise concerns,and that they will all be safe for people and the environment when used in the proper way. We concentrate on what is in our products rather than what has been excluded. Nokia is the first mobile phone manufacturer which, in close cooperation with its suppliers, has full material declaration for our mobile devices. This means we can respond swiftly if new concerns arise about substances we use....   [tags: Business Product Development Analysis Environment]

Free Essays
1869 words (5.3 pages)

Essay on Assessment of Nokia

- Assessment of Nokia Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and modern products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and businesses. Nokia is a broadly held company with listings on four major exchanges....   [tags: Papers]

Better Essays
1853 words (5.3 pages)

Using Tangrams To Explore Mathematical Concepts Essay

- Using Tangrams To Explore Mathematical Concepts Representations have always been a very important part of teaching mathematics. The visuals and hands on experiences help to aide the teachers by assisting them in relaying important topics and concepts to the students. By having a representation, the students are more likely to remember what they have learned, and recall the lesson when it comes time to take a test or do their homework. Within mathematics, many different manipulatives are used to enhance learning....   [tags: Learning Math Teaching Essays]

Better Essays
1634 words (4.7 pages)