Nokia Case Study : We Are Standing On A Burning Platform Essay

Nokia Case Study : We Are Standing On A Burning Platform Essay

Length: 1570 words (4.5 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Nokia Case Study
“We are standing on a burning platform.” noted Stephen Elop in a speech to the company staff in 2011, shortly after being appointed as a chief executive officer of Nokia (The Guardian, 2011). The company, founded in 1865, was losing its ‘platform’ in the telephone market after holding the position of a world leader for over a decade.
Nokia started off as a paper mill on the banks of the Nokiavirta river, after which it took name. The company gradually evolved into a conglomerate operating in many industries. Widening the production of paper for cables and tyres manufacture, it added an electronics department which allowed Nokia to enter the telecommunications market (Nokia, 2015). After a deregulatory move towards a single mobile system standard, Nokia decided to focus on the mobile phone market. A first phone call made on the first generation wireless system (1G) was made in 1991. The new technology first gained popularity in the sparsely populated Scandinavian countries (Boddy, 2014) and Nokia continued to overtake Motorola as the largest producer of mobile phones. The company, at its peak, “generated revenues bigger than Finland’s state budget” (Cereal, 2015) and represented a fifth of the corporate income tax collected in Finland. Over the course of years, Nokia strategically positioned itself to become the dominant player, controlling a 40 per cent share of the market.
According to Porter (1979), companies introduce strategy to deal with arising competitors trying to enter the market. Porter forms a concept of forces that shape the industry’s marketplace. A company can build defences to protect its position on the market if it navigates these causes of change.
Apple, originally a computer manufacturer, i...


... middle of paper ...


...heir net sales.
Additionally, Nokia has a history of successful acquisition of companies providing network infrastructure to companies that enhance Nokia’s technological advancements. In 2008 Nokia acquired a leader in mapping on the American market NAVTEQ. This team-up created the first-ever phone with a build in global positioning system (GPS). HERE transformed the mapping system from static to dynamic and celebrates popularity all over the world. Further acquisitions list Panasonic’s network division and the most-recent acquisition of Alcatel-Lucent, also to enhance Nokia’s network business. Nokia listed both Huawei and Alcatel-Lucent as its main competitors in the industry now integrates them to raise the already high barriers of entry.
In the mobile phone market, Nokia faced severe competition that eventually became its undoing. Continue with personalities.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Analysis Of The Words Of Andy Warhol Essay

- “When people are ready to, they change. They never do it before then, and sometimes they die before they get around to it. You can 't make them change if they don 't want to, just like when they do want to, you can 't stop them.” ― Andy Warhol (Andy Warhol 2015) In the words of Andy Warhol, a famous icon of 60’s mainstream pop-art movement, internal human dynamics towards change perceived as an arbitrary evolutionary concept that depends on human instincts, but what about the external dynamics that we have to face in order to pioneer a sustainable future....   [tags: Mobile phone, Smartphone, Nokia, Symbian OS]

Strong Essays
1821 words (5.2 pages)

Nokia, Using The Frameworks And Concepts Essay

- This report is mainly based on the case study Emerging Nokia, using the frameworks and concepts we have learned to analyze the case. This report is divided into 5 parts, first is the summary of the case, the second part is about the competition Nokia faced, the third part is the factors that contributed to the success of Nokia, then the challenges Nokia may face in China and the recommendations to them and the last part is the conclusion of the report. Introduction of case study Nokia, the leader of mobile phone manufacturers, has a successful strategy in the emerging markets....   [tags: Mobile phone, Smartphone, Nokia, Marketing]

Strong Essays
1110 words (3.2 pages)

Nokia And Nokia 's Strategy Essays

- The changes in leadership positions soon led to results and Nokia’s strategy was re-evaluated. The company describes the decision to shift focus on its remaining three divisions – Nokia Networks, HERE and Nokia Technology – as forward-looking. The businesses continuing in operation are respective leaders of their marketplace (Nokia, 2014). Nokia Networks is a broadband radio network provider, attracting customers all over the globe. Nokia Networks focuses on developing 5G, which is due to replace the old 4G....   [tags: Mobile phone, Nokia, Smartphone]

Strong Essays
1540 words (4.4 pages)

Case Study Of Nokia Essay examples

- It was 22nd April 2008. Two and a half years into Apple’s iTune Music Store dominating the global market, Nokia is finally challenging its status quo. This day saw Nokia Music Store opening its door to music lovers in Australia – the eighth media store after Britain, Ireland, Germany, Italy, Finland, The Netherlands and Singapore. The Nokia Music Store contains millions of tracks from both global and local artists and users will be able to download songs to their computer supported by Windows XP or Vistas PC and transfer them to their mobile phones be it Nokia or other brands7....   [tags: Case Study, Music, Market, Analysis, solution]

Free Essays
1929 words (5.5 pages)

Market Segmentation: Nokia Example Essay

- Marketing consists of individual and organisational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, servicing, distribution, promotion and pricing of goods, services and ideas (The American Marketing Association, cited by Simkin, 2000). Mass marketing and market segmentation are the two general approaches to marketing. Mass marketing is the fact of taking a market as a whole while market segmentation divides the market into different groups which shares the same needs....   [tags: exchange, nokia, demographic]

Strong Essays
1794 words (5.1 pages)

Adolescence: Fitting in and Not Standing Out Essay

- Many people say it is hard to fit into today’s society. We grow up in a world where we do not want to stand out because that is considered wrong. We want people to accept us, but we cannot do that when we do not fit in. You may not like the people who fit in, but you have to get to the top somehow. Some people feel they must help people in need because they have more than them and it sometimes hurts to see them have less. Some people are nice to others, but you can’t be nice to everyone. Can you really reach the top by fitting in and not standing out....   [tags: standing out, fit in, adolescence]

Strong Essays
794 words (2.3 pages)

Essay on Nokia Case Study

- Nokia: A Phone for Every Segment "While practically everybody today is a potential mobile phone customer, everybody is simultaneously different in terms of usage, needs, lifestyles, and individual preferences," explains Nokia's Media Relations Manager, Keith Nowak. Understanding those differences requires that Nokia conduct ongoing research among different consumer groups throughout the world. The approach is reflected in the company's business strategy: We intend to exploit our leadership role by continuing to target and enter segments of the communications market that we believe will experience rapid growth or grow faster than the industry as a whole.......   [tags: Business, Case Study, solution]

Free Essays
1321 words (3.8 pages)

Crossing the Line in Faulkner's Barn Burning Essay

- Crossing the Line in Faulkner's Barn Burning     The American author Joyce Carol Oats, in her Master Race, wrote that "our enemy is by tradition our savior" (Oats 28).  Oats recognized that we often learn more from our enemy than from ourselves.  Whether the enemy is another warring nation, a more prolific writer, or even the person next door, we often can ascertain a tremendous amount of knowledge by studying that opposite party.  In the same way, literature has always striven to provide an insight into human nature through a study of opposing forces.  Often, simply by looking at the binary operations found in any given text, the texts meanings, both hidden and apparent, can become surpri...   [tags: Barn Burning Essays]

Strong Essays
969 words (2.8 pages)

Barn Burning And Rocking Horse Winner Essay

- In both William Faulkner’s “Barn Burning” and D. H. Lawrence’s “ The Rocking Horse Winner”, the authors give us a glimpse of two poor families who suffer through similar problems in different ways and situations. The comparison shows how in “Barn Burning” because of Abner’s recklessness and cruelty, his son Sartoris Snopes and family are unable to get into the larger society. In “The Rocking Horse Winner,” the mother’s greed for money and her behavior with her children and husband forces her son, Paul, to find a way to get more money....   [tags: Barn Burning Rocking Horse Winner Compare Contras]

Strong Essays
1220 words (3.5 pages)

William Faulkner’s Barn Burning: Abner Snopes Character Analysis Essay

- William Faulkner’s short story “Barn Burning” describes a typical relationship between wealthy people and poor people during the Civil War. The main character, Abner Snopes, sharecrops to make a living for his family. He despises wealthy people. Out of resentment for wealthy people, he burns their barns to get revenge. Abner’s character over the course of the story is unchanging in that he is cold hearted, lawless, and violent. First, Abner’s unchanging character shows his cold heartedness. After being sentenced to leave the country for burning a man’s barn, he shows no emotions to his family....   [tags: Essays on Barn Burning]

Strong Essays
1045 words (3 pages)