`` No Happy Cows : Dispatches From The Frontlines Of The Food Revolution

`` No Happy Cows : Dispatches From The Frontlines Of The Food Revolution

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In 2011, author John Robbins released an excerpt called Being Fat in America. It would also be included in his later released book, No Happy Cows: Dispatches from the Frontlines of the Food Revolution. This perceptive and scrutinizing article attempts to make its American readers self reflect on what they have become, individually and as a society. Robbins’ is the son of Irv Robbins, the co-founder of the ice cream parlor, Baskin Robbins. Instead of continuing his father’s legacy, he left the company and chose to become an author. Being Fat in America is retitled in the book as Chapter Six’s ‘The Heart Attack Grill’ and exposes the connections between diet/health, and societal blame. Through the strategic placement and usage of ethos, pathos, and logos, Robbins successfully persuades the reader to refrain from an unhealthy lifestyle, as it could lead to life threatening health problems.
Robbins effectively reassures the readers that he is qualified to discuss the topic of health because of his inclusion of statistics and evidence. After briefing his readers on the death of Blair River, the spokesperson of The Heart Attack Grill, Robbins begins to delve into the seriousness that should come when discussing the repercussions of obesity. He states that “The Centers for Disease Control tells us that obese people have a substantially higher risk not only for heart attack, but also for diabetes, most cancers, and many other types of cardiovascular disease.” (Robbins 69). Robbins places this claim from the CDC after discussing the death of the morbidly obese River in order to get the reader to mock and question how The Heart Attack Grill owner, Jon Basso, jokingly approaches the idea of obesity. After the author then writes about how B...


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...ly diet choices, with the use of ethics, emotion, and logic. Robbins’ inclusion of scientific fact proves him to be knowledgeable of the topic he will be critiquing. Then his skillful use of the more emotional subject matter effectively makes the reader feel sorrow, or anything at all, which is no small feat. Lastly, Robbins’ voice in his writing is so unique, realistic to how people think, and clear to the audience, that it is so easy for the reader to understand the perspective he is looking through. Ultimately, through his variety of writing tactics, he manages to gain trust from the reader, which is the overall goal of the piece. John Robbins’ wrote on The Heart Attack Grill so that a widespread public would now be informed of the negative consequences that comes from American ignorance regarding the taboo issues of obesity and health, and how the two correlate.

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