NO DREAMER IS EVER TOO SMALL, NO DREAM IS TOO BIG

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NO DREAMER IS EVER TOO SMALL, NO DREAM IS TOO BIG

At the age of ten, I did not have the faintest idea of marketing, Ansoff growth matrix or Boston box. However, I did feel brands such as Coca-Cola, Doublemint or Honda. In my early childhood memory, I still remembered how exciting it was to take part in the promotion campaign of Coca-Cola to win a stylish mountain bike by collecting all six parts of the bike picture printed under Coke bottle caps. As I witnessed the interesting and stimulating ideas about lifestyle these brands spread out, I was deeply impressed with how they inspired people and became part of everyday life. Since that time, I had dreamed to join these colossi and contribute to the development of long lasting brands.

That was of the early twenty-first century when Vietnam was at the dawn of globalization and marketing had its very first step in local business. At that time, entrepreneurs who successfully applied new Western business models in Vietnam such as e-commerce or convenience chain stores made a name for themselves and earned society’s respect. As a young student, I was fascinated by their branding stories. Therefore, I joined Tomorrow Entrepreneur Club, one of the strongest clubs in the university aiming at incubating young student entrepreneurs. During that time, I engaged in various activities from designing leaflet, posters, organizing events for students to partaking in a student business start-up. I decided to trade off my academic achievements of the first three semesters at university against work experience to gain an insight into business, particularly marketing.

Adults could consider these first three semesters as a failure of mine, as my average point at university plummeted from good to abo...

... middle of paper ...

... 1933, are from UK. UK universities also dominate 28% in the 2010 European business school ranking table by Financial Times . Moreover, UK is the home of world-renowned marketers such as Harry Henry or David Ogilvy, who has been called "the most sought after wizard in the business" by TIME . Studying marketing in the UK will not only provide access to the most innovative approach but also open up exciting opportunities to expose myself to international environment. I believe I am ready for this new and exciting challenge in the long journey to my dream of branding.

Works Cited

Vincent van Gogh

Bill Gates

http://www.usnews.com/education/worlds-best-universities-rankings/best-universities-social-science

http://rankings.ft.com/exportranking/european-business-school-rankings-2010/pdf

Ogilvy on Advertising, David Ogilvy, First Vintage Books Edition, 1985, back cover

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