No Company Has Grown More than Apple Essay

No Company Has Grown More than Apple Essay

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Through the last couple of decades technology companies have seen major surge in the global brand market. Interbrand, a company that researches and analyzes companies for their value, have shown that in this past year that seven out of ten out of the top ten companies in the world are technology-based companies. Though, no other company has seen greater growth than a company by the name of Apple. Apple is a technology brand known to many in world for its simplistic design and relative adaptable interface. Apple strength is so predominant in America that over fifty percent of America owns some sort of Apple product from the IPod, IPad, MacBook, IPhone, and etc. Apple has grown a lot from it’s beginning in 1976 to now where it estimated to be worth 98 billion dollars by Interbrand which makes it the number one product global brand of today in the world. Now throughout Apple’s history there have been ups and downs, but something has in its history helped it become such a significant part of American culture and see itself grown into a global juggernaut.
Apple was founded on April 1,1976 in Cupertino, California by its two main creators, Steve Jobs and Steve Wozniak. Apple starting off like many widely known companies like Microsoft, but the what separated in them was the their lean toward simplicity in their design. Apple focus on simplicity has been their main caption since their very first computer, the Apple I. Now the Apple I first hit the market in July 1976 and while, it didn’t make it to mainstream due to its price, $666.66, it did become the first computer ever to be fully “assembled” on purchase. The Apple I did see great success in the computer world it didn’t really meet the public’s eye or affect the popular culture of ...


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...e upgrades in design. Look at Apple’s most recent release the IPhone 5S its greatest upgrades was its fingerprint scanner or the most recent iMac where they only improve some specs. Over the years Apple has been seen has the company that doesn’t create, but improves other designs of companies. Finally, most recently Apple has been taking some fire for it not wanting to release its racial composition to the government in 2011. Apple refuses to let go of this information out of fear that many will be shocked on just how low it employs diversity at the corporate level. Even then Apple has been already under fire for its lack women at the corporate level for years. In 2013, Apple had only 11% of women on their board and executive team.
Through all the down years and criticisms that Apple as suffered through it still has always found a way back to become top dog.

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