Nintendo WII: Supply Chain Issues that Plagued Nintendo WII Essay

Nintendo WII: Supply Chain Issues that Plagued Nintendo WII Essay

Length: 1821 words (5.2 double-spaced pages)

Rating: Term Papers

Open Document

Essay Preview

Nintendo Co., Ltd. Is a Japanese, multinational, consumer Electronics Company headquartered in Kyoto, Japan and founded by Fusajiro Yamauchi in September 23, 1889. Nintendo originally manufactured handmade hanafuda cards. After several tried and failed businesses, Nintendo settled with video games in 1963(Wikipedia, n.d). Today, Nintendo is the world leader in the growth, development and the continued improvement of the home leisure electronics and have sold more than a billion video games to the world (Nintendo, 2010). Nintendo designed a revolutionary game console in 2006 called “The Wii”. The Wii was envisioned to expand in to a different market segment of casual gamers and people of different age groups creating a new source of revenue for Nintendo. Nintendo has been known to be the breakthrough leader in the industry since 1980 when they first introduced “The Game & Watch” system. This paper will try to look into supply chain issues that plagued Nintendo Wii supply chain from 2006 until 2009, and briefly discussed the mistakes made during the launching of the Wii by Nintendo, and possible strategies that may help Nintendo stay and keep the top spot as a world leader in the video game industry by outselling competitors.



Video Game Industry

The game industry is a fast paced, ever changing industry competing for the same customers, developers, publisher and suppliers. Nintendo’s competitors in this vast $93 billion industry are Sony PlayStation, Microsoft Xbox, Apple and even Facebook now (Meulen & Rivera, 2013).

After five long years of low sales of the GameCube, Nintendo ended the year 2007 with some amazing numbers and the company was again at the top of the Christmas list in most worldwide households. The early 2006 r...


... middle of paper ...


...oboken, N.J.: Wiley.

McKinsey: A Marketer's Guide to Behavioral Economics (n.d.). Supply Chain Management-Main Componets [Graph]. Retrieved from http://khairul-anwar.com/2010/02/22/marketing-strategy-supply-chain-management/



Khwaja, A. (n.d.). Supply Chain Strategy [Image]. Retrieved from http://www.cgnglobal.com/supply-chain-management



Wikipedia (2014, April 10). Enterprise system - Wikipedia, the free encyclopedia. Retrieved April 13, 2014, fromhttp://en.wikipedia.org/wiki/Supply_chain_management


Benefits of Supply Chain Management. (n.d.). Retrieved March 4, 2014, from http://www.business-software.com/article/benefits-of-supply-chain-management/

• http://www.nintendo.com

• http://en.wikipedia.org/wiki/Nintendo#Electronic_era_.28since_1974.29

• http://mynintendonews.com/2006/04/19/nintendos-new-target-audience

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Nintendo 's Strategy Of Producing Software Completely For Their Own Hardware

- Nintendo produced the first console in 1985 and brings in roughly $10 billion a year. While it remains the world’s leading player in video games, Nintendo faces major challenges over 2012-2017. This marketing plan assessment will analyze the company’s prospective responses to the challenge represented by Sony and Microsoft’s next-generation consoles, and considers the possibility of Nintendo’s strategy of producing software completely for its own hardware in light of the rise of mobile gaming. SWOT Analysis Nintendo Strengths One of the business 's main power is the fact that it is truly global has a physical presence in most corners of the world....   [tags: Wii, Video game console, Nintendo]

Term Papers
1050 words (3 pages)

Nintendo’s Strategy in 2009: The Ongoing Battle with Microsoft and Sony Essay

- Nintendo’s Strategy in 2009: The Ongoing Battle with Microsoft and Sony Nintendo, which is one of the video game industry competitors, have been the worldwide leader in creating the entertainment games. Nintendo’s video games have been sold everywhere in the world and they became in the list of the worlds best selling. The latest gaming console system, which is considered as a revolutionary video game console, was the Wii. It attracted a large number of people from different ages, which resulted in a large number of sales and profit....   [tags: supply chain management, video games]

Term Papers
2319 words (6.6 pages)

External Analysis For Nintendo Wii Essay examples

- External Analysis In external analysis we use four different theories which are PESTEL, Porter’s 5 forces, SWOT and Task environment. But according to me if we use only Porters 5 forces to analyse the Nintendo Wii situation we will get better results because Porter’s 5 forces help to provide the clear picture of where power lies in Nintendo wii business situation. In our 1 and 2 assessment we didn’t give much importance to porters five forces. But because of the reasons given below tell us that competitive rivalry, bargaining power of customers and threat of new entrants is the important areas for Nintendo wii....   [tags: Video game console, Nintendo, Wii]

Term Papers
1000 words (2.9 pages)

Supply Of Supply Chain Management Essay

- Supply change management refers to managing materials and processes as they move from the suppliers of raw materials to manufacturers to wholesalers to retailers and finally to the customers. It involves managing the supply-side activities to gain competitive advantage and to increase customer value. It also involves coordination among different firms at different levels within the supply chain. A good supply chain management should be both economical and efficient. Supply chain management manages and controls the production, shipment or movement of products and their distribution processes....   [tags: Supply chain management, Supply chain, Inventory]

Term Papers
994 words (2.8 pages)

Supply Chain Management ( Scm ) Essay

- Throughout this assessment, different views of the proposed analytical frameworks will be analysed, as well as insights from other authors about Supply Chain Management, Global Supply Chains, Global Value Chain and Global Production Networks, in order to more clearly understand the complexity of the themes addressed. Supply chain Management: Regarding Supply Chain Management (SCM), there are two different frameworks, each one with its view. The first, focused on a mainstream view, is developed by Martin Christopher while the second one is presented by Andrew Cox and it develops a more critical approach....   [tags: Supply chain, Supply chain management]

Term Papers
1411 words (4 pages)

Supply Chain Management Success ! Essay

- Supply Chain Management Success. Organizations today all consist of three main functions. These functions include marketing, operations, and financial accountability. Marketing generates the demand through the promotion or sale of a product or service. The operations is the backbone of any organization, which involves the creation of the product, the movement of the product, and final delivery of the product. The financial accountability is ultimately, how the organization is doing financially concerning accounts receivable and accounts payable....   [tags: Supply chain management, Supply chain]

Term Papers
889 words (2.5 pages)

Supply Chain Management And Supply Chains Essay

- Supply Chain Management is a concept that is based on two main essential ideas. The first one is that every product, that reaches an end user, denotes the collective effort of different organizations. These multiple organizations are collectively called a “Supply Chain”. The other concept is that since supply chains have existed for quite a long time, most of the companies have only focused on what was happening within their own organization. There are very few businesses that understood the activities of the complete chain which eventually carried the products to the final client....   [tags: Supply chain management, Supply chain, Inventory]

Term Papers
1170 words (3.3 pages)

Essay on Supply Structure Of A Supply Chain Network

- A supply chain network is the sequence of processes that are entailed in the production and distribution of goods. In the modern business environment, companies are relying on their strategic supply networks to deliver their products to the potential clients’ place of convenience. Before organizations focus on supply chain management, the business leaders have one main task of determining what the entire chain encompasses. A clear definition of the required supply mechanisms enables companies to have their goods delivered to the customers in good time, and in good shape....   [tags: Supply chain management, Management, Supply chain]

Term Papers
2345 words (6.7 pages)

The Nintendo Wii Essay

- Product Description The Nintendo Wii was launched in the United Sates on November 19, 2006. Its compact console is less than 2 inches thick, weighing a mere 2.65 pounds, and is approximately 8.5 inches long and 7 inches wide (Wii, 2010). It comes with a wireless, motion sensitive, ergonomic remote, with eternal connectors for the Nunchuk and the Classic Controller; and motion sensors that can be used from six to ten feet away (Wii Controllers, n.d.; Wii Console, n.d.). Nintendo also offers the MotionPlus accessory, which provides additional precision (Wii Console, n.d.)....   [tags: Product Review ]

Term Papers
883 words (2.5 pages)

Essay about Supply Chain Management ( Scm )

- Introduction Supply chain management Supply chain management (SCM) is the management of the flow of goods and services. It includes the movement and storage of raw materials work-in-process inventory and finished goods from the point of origin to point of consumption. Meaning and definition of supply chain management “Supply Chain Management is the process of planning, implementing and controlling the operations of the supply chain with the purpose of satisfying the customer 's requirement as efficiently as possible....   [tags: Supply chain management, Supply chain, Management]

Term Papers
1183 words (3.4 pages)