Nintendo DS Analysis

Introduction

The product I have chosen to study is the Nintendo DS. This product is one of Nintendo’s most recently released games consoles. I will explain what the Nintendo DS does. It is a handheld games console that consists of a book like structure. It has a small LCD screen on each side. One is a touch screen and the other is a viewing screen. The console also incorporates a microphone and has Wi-Fi capabilities. This allows the user to operate the game by using a small stylus on the touch screen, it can also listen to voice commands and can be used with other players if utilising the Wi-Fi feature. Nintendo is one of the world’s most globally recognised brands. It was founded in Kyoto, Japan in 1889. What it developed in those days is obsolete compared to today’s technological advance. In the beginning it developed playing cards, and then developed into other small niche businesses. In the twentieth century it matured into a video games company known as Nintendo Company Ltd. Its first product the NES Nintendo Entertainment System was introduced in 1985 and from this many other spin off video game consoles have been developed and marketed since then. The Nintendo DS is one of the most popular. In this assignment I will examine and develop the many aspects of how this product has been marketed to the world through the Nintendo Company Ltd. I will discuss the affect the marketing strategies have been on the successfulness of the product, and I will observe the marketing factors that make this all possible. I will introduce this under the following headings.

Marketing Environment

What is marketing? Marketing is defined as “The management process which identifies, anticipates and supplies customer’s requirements efficientl...

... middle of paper ...

... environment is defiantly the most unreliable as the global economic market could change at any time.

• Social and cultural Environment – Social factors include the demographic and cultural aspects of the external macro environment. Things like population growth rate, age distribution, and income determine how the company will produce. For social class, it defines the income group the individual belongs too and that, in turn, is heavily dependent on the income earned, which is a great factor in determining buying behaviour.

• Technological Environment - Technology is vital for the competitive advantage, the company must try to allow products to be made more cheaply while using high quality technological components. In the case of the Nintendo DS, they introduced Wi-Fi capabilities allowing game players to connect with each other and compete against each other.