Whenever you think of Nike, most people are familiar with it. Nike Inc., which was established in 1978, is one of the most incredible brands in the industry still till this day. Its famous swoosh logo accumulates up to 17 billion dollars annually. It’s rather expensive to most but affordable to some people. The popularity of the brand still pressures the lower middle classes to purchase the Nike swoosh. Nike also sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.
There are many ads that promote fame and luxury, for example, in this ad, there is an athlete named LeBron James who is in his Cleveland Cavaliers uniform dunking the basketball. There is an all-black background with the words “We Are All Witnesses.” From the ad there is a big white and a bold Nike swoosh which makes it more visible to the audience. When I first looked at the ad, I didn’t pay attention to anything besides LeBron James dunking but then I viewed the ad a little closer and noticed that the reason LeBron James was dunking in his uniform was because he is giving his audience the message that we are all witnesses of one of the greatest basketball players to play the game. Nike gives the visual image that the background is darker because LeBron James is coming into the light, as a new monster. It’s also a very small phrase, which makes the audience pay closer attention...
... middle of paper ...
...90s. The first was for "The Morning After," a satirical look at what a runner might face on the morning of January 1, 2000 if every dire prediction about the Y2K problem came to fruition. The second was for a 2002 spot called "Move," which featured a series of famous and everyday athletes in a variety of athletic pursuits.”
Nike has ironically been the most influential brand in fame and luxury through its athletes and celebrities all the around the world which are the most important things to adolescents. Nike will always be known as the greatest brand ever created. Fame and luxury are the things that are most important in life, or are they? Well you can decide but there can also be consequences and implications to believing that. It’s important to understand that Nike ads are effective at promoting these things, but as Nike has always said “Just Do It.”
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Summary: Coach is a luxury brand that is in the market of handbags, fragrances and other leather accessories that is distributed globally to many sorts of consumers, men and women of all ages. Coach was founded in 1941 in New York City. Coach is a highly reputable company that uses its strategies to stay competitive in the luxury industry. In the following I will present Coach’s business strategy and evidence to prove why they successfully maintain a competitive advantage. Recommendations: Recommendation 1: First off I would recommend that Coach implements a plan to increase market share in emerging markets such as China or Brazil.... [tags: Gucci, Luxury good, Luxury vehicle]
710 words (2 pages)
- Nike is multinational company that is occupied in the design, development, and manufacturing of worldwide and sales of footwear, apparel, accessories and service. Nike was originally founded as Blue Ribbon Sports in May 30, 1971 The name was converted over to Nike by Bill Bowerman and Phil Knight. This is a brand that has been around for a very long time. As years progress, Nike have expanded their business in other countries. Nike has 858 retail store locations worldwide. With most of those locations being in other countries, Nike had to develop a way to advertise to different countries in other languages.... [tags: Advertising, Marketing, Nike, Inc.]
1231 words (3.5 pages)
- Nike is a multinational company that is occupied in the design, development, and manufacturing of worldwide and sales of footwear, apparel, accessories and service. Nike was originally founded as Blue Ribbon Sports in May 30, 1971 The name was converted over to Nike by Bill Bowerman and Phil Knight. This is a brand that has been around for a very long time. As the years progress, Nike has expanded their business in other countries. Nike has 858 retail store locations worldwide. With most of those locations being in other countries, Nike had to develop a way to advertise to different countries in other languages.... [tags: Marketing, Advertising, Nike, Inc.]
1163 words (3.3 pages)
- Many people in this world have certain things that interests them, or something they care about. But one thing that a lot of people go crazy for is shoes and not just any shoe, it is the shoe brand worn and inspired by the greatest player to ever play the game of basketball Michael Jordan. It was him who made these shoes so popular that people are willing to camp out in front of the place releasing them, also so popular that some people are crazy enough to spend almost $800 on just one pair. The good thing though is that if you take care of them they can last a really long time.... [tags: Air Jordan, Michael Jordan, Nike, Inc.]
2356 words (6.7 pages)
- Materialistic things consume today’s society, whether it is cars, clothing, or jewelry, in a sense we rely on these objects for our happiness. Companies such as Nike, Gap, and Toms, have all had major success do to their loyal customers, who seek the name brand logo of their company. These companies have continued to grow tremendously, making billions of dollars; the companies strive to find ways to outsourcing its manufacturing, in hopes of making more and more profit. Profit is not the only thing that rises, many questions and investigations have occurred, exposing the poor ethical choices these businesses have made.... [tags: NIKE CSR]
1043 words (3 pages)
- Nike is first created by Phil Knight and Bill Bowerman in 1964, to provide athletes with better shoes. The first year sales of their company totaled around $8,000, and now it is already one of the biggest sport companies in the world. Nike is called the legend of marketing communications. In the next part, I will analyze the marketing communications campaign of Nike football shoes, and explore how Nike put the marketing communication process model into practice. 1. Align with marketing objectives The first football shoes are produced in 1950s by Adidas.... [tags: football shoes, nike. adidas, soccer]
1821 words (5.2 pages)
- Nike: Surrounding Consumers by 7 Advertisement Platforms Some people don’t see Nike as a sportswear company, but as a marketing company. This multimedia integrated marketing giant stirred the market again by the project that used 7 advertising platforms to sell sport shoes, transformed a young player into a shining star, and even made people shop via mobile phones while walking. You must have heard of Nike. If you are a high school student who loves watching basketball games, you must have seen Nike’s commercial performed by its advertising stars.... [tags: NIke business Marketing]
1901 words (5.4 pages)
- In Chaucer’s House of Fame, the reader is privy to a momentous dream of Geoffrey’s, a poet protagonist dedicated to love. In this dream, he meets an eagle that promises to bear him to the House of Fame as a reward from Jupiter himself. Once there, Geoffrey is told that he will “here…mo wonder thynges…and of loves folk moo tydynges, both soothe sawes and lesinges, and moo loves new begonne, and longe yserved loves wonne, and moo loves casuelly (Chaucer, Lines 672-679).” This excerpt is meant to outline what is to be expected from Chaucer and his text.... [tags: House of Fame Chaucer Review Analysis]
1728 words (4.9 pages)
- Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Our modest goal then was to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany's domination of the domestic industry. In 2000 Nike Inc. not only manufactured and distributed athletic shoes at every marketable price point to a global market, but over 40% of our sales came from athletic apparel, sports equipment, and subsidiary ventures.... [tags: Nike Athletic Brand Business]
962 words (2.7 pages)
- Case Study: Nike, Inc. International Business and Trade Unit II (Prof. Sosland) Vera Tillmanns 1. Company Ethics: Nike Inc. in Cooperation with its suppliers Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand.... [tags: Nike Sweat Shop Case Study Analysis Ethics]
1371 words (3.9 pages)