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Introduction of nike
Paper on nike historical overview and mission statement
Introduction of nike
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Nike: Surrounding Consumers By 7 Advertisement Platforms
1901 Words4 Pages
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Nike: Surrounding Consumers by 7 Advertisement Platforms
Some people don’t see Nike as a sportswear company, but as a marketing company. This multimedia integrated marketing giant stirred the market again by the project that used 7 advertising platforms to sell sport shoes, transformed a young player into a shining star, and even made people shop via mobile phones while walking.
You must have heard of Nike.
If you are a high school student who loves watching basketball games, you must have seen Nike’s commercial performed by its advertising stars. If you are an office worker shopping in the trendsetting Hsin-Yi District, you can’t miss Nike’s building-size billboard. If you are a fashion collector, you must know where to go on the Internet for the stories of Nike classic sport shoes.
No wonder that some people don’t see Nike as a sportswear company, but as a marketing company. In the world’s most value brand ranking, Nike is at 33. No matter whether in sportswear or fashion clothing fields, no other brand is better than Nike.
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