For years, Nike faced harsh criticism across the globe for its labor practices. Continued backlash from the media caused outrage among consumers and activists. In the early stages, Nike responded by insisting “that labor conditions in its contractors’ factors were not their concern or responsibility”. Simultaneously, other shoe companies facing similar allegations embraced responsibility and took matters into their own hands by implementing human rights’ policies.
“What differentiated Nike from its competitors was its strategy.” (Spar, Page 2) Nike outsourced all its manufacturing “specifically to low cost parts of the world.” (Spar, Page 3) Taking advantage of governments who were “more interested in wooing investors than in acceding to any union demands”, Nike was able to settle into countries such as Indonesia and China which, according to a reporter for the Far Eastern Review, “manufacturing shoes costing 50% less than those sourced from Taiwan and South Korea.”
Jeff Ballinger, a labor activist, caught wind of what was going on at Nike and set out to make an example of the country. Ballinger was “particularly concerned with the stubborn gap between wage rates in developed and developing worlds.” (Spar, Page 4) Ballinger argu...
... middle of paper ...
... Nike had to take steps to save its reputation.
Knight announced a series of sweeping reforms, including raising the minimum age of workers; adopting U.S. OSHA clean air standards in all its factories; expanding its monitoring program’ expanding educational programs for workers; and making micro loans available to workers. Nike’s next step was “to get more involved with Washington-based reform efforts.” (Spar, Page 12)
By 1999 Nike was running extensive training program for its managers that required them to learn the native language and receive training in cultural differences and acceptable management styles. Nike is believed to have made some serious changes regarding its factory chemicals making factories relatively safe for workers. However, Ballinger believes that the company has done nothing regarding wages and that “they’re still lying through their teeth.”
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Nike, one of the largest athletic companies in the world, has been making a historical impact in the world of sports for over 50 years. The Mission of Nike is simple, "to bring inspiration and innovation to every athlete in the world." Bill Bowerman, co-founder of Nike, realized the incredible possibilities for human potential in sports. He understood that any person that has a body is an athlete and with that philosophy he started not just one of the biggest sports companies in the world, but also one of the most influential.... [tags: Business Analysis ]
2079 words (5.9 pages)
- Nike is one of the most influential businesses in the world today. According to Forbes.com, Nike is the twenty-fourth most valuable brands in the world and it carries over in the way they advertise. The popular swoosh sells itself, but the media plays a valuable role in how they get their message to the public. When analyzing a few print advertisements, we see how the messages are communicated and how the media interprets what the advertisement means. For the past twenty-five years, we have seen one of the most popular brand sayings become a part of our daily life.... [tags: marketing strategies and ethics]
2777 words (7.9 pages)
- ... People are the biggest influence when it comes to Nike, Inc. and their brand development. In their mission statement Nike, Inc. states that everyone is a potential customer of their products which is why the demographic segment of the general environment is one of the most influential factors. It is within these segments that Nike, Inc. can assess how the people specific demographics within society can influence their products and marketing strategies which are critical in assuring their future success.... [tags: healthy, physical, sports]
3027 words (8.6 pages)
- Report on the Case Study Nike This report has been produced to provide an insight into the consumer decision-making process, buyer behaviour factors that consumers of Nike are influenced by. The report also details recommendations based on the findings. 2.0 Summary =========== The report is about Nike, regarding the case study. The report elaborates on the aspects including buyer behaviour, brand image, consumer decision making, and marketing research techniques applicable to Nike.... [tags: Papers]
1501 words (4.3 pages)
- Uneven, worn cobblestones litter the ground in front of me as I make my way into the heart of one of the ancient world’s most influential cities. Rome, home of great thinkers, grueling Emperors, and the basis of today’s society. Loud chatter fills my ears as I push through the hordes of people in the city of love, with my head held upwards and my eyes locked on the Eiffel Tower. Paris, the city of notorious kings and queens, breath taking architecture and the fashion capital of the world. A warm breeze blows my hair off of my face as the sun glistens off of a Venetian canal, the gondola glides through the green water.... [tags: Rome, Ancient Rome, Roman Empire, Vatican City]
1769 words (5.1 pages)
- Nike Inc takes pride in being an ethical company. Nike places their responsibility to their stakeholders, internal and external, at the top of their priority list. They expend great of time, money, and resources to ensure that they are fulfilling their ethical duty, and achieving the highest standards of ethical responsibility. Because of Nike’s efforts to maintain their ethical integrity, Nike is a good corporate citizen. Nike’s motto says that Nike Inc was founded on a handshake. Their goal from the beginning was to build business with their partners based on trust, teamwork, honestly, and mutual respect.... [tags: Nike's Labor Practices]
1768 words (5.1 pages)
- “The Most Influential” When I first met Mrs. Jackson, I had no idea how much she would impact my life. I have been blessed to have her as my English and Spanish teacher for the past three years. Mrs. Jackson has always pushed me to do my best in bothe of the classes I have taken from her. She goes above and beyond to ensure that her students learn everything possible. She is also heavily involved in our community. Mrs. Jackson has been a wonderful mentor to me during my high school years. Ultimately, Mrs.... [tags: teacher, citizen, mentor]
586 words (1.7 pages)
- Analysis of Nike Basketball players “wanna be like Mike”, but shoe companies “wanna be like NIKE.” NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic wear and equipment, such as hockey sticks, skates, and timepieces. In addition, it operates NIKETOWN shoe and sportswear stores and is opening JORDAN in store outlets in suburban markets.... [tags: Nike Tennis Shoes Retail Businesses Essays]
3790 words (10.8 pages)
- Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Our modest goal then was to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany's domination of the domestic industry. In 2000 Nike Inc. not only manufactured and distributed athletic shoes at every marketable price point to a global market, but over 40% of our sales came from athletic apparel, sports equipment, and subsidiary ventures.... [tags: Nike Athletic Brand Business]
962 words (2.7 pages)
- Case Study: Nike, Inc. International Business and Trade Unit II (Prof. Sosland) Vera Tillmanns 1. Company Ethics: Nike Inc. in Cooperation with its suppliers Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand.... [tags: Nike Sweat Shop Case Study Analysis Ethics]
1371 words (3.9 pages)
- The Well Being Of Children During The U.s. Child Welfare System
- American Writers : A Collection Of Literary Biographies
- How Christianity Can Increase An Individual 's Self Efficacy
- Class Of Professional Values And Ethics
- The Effects Of Hunting On The Economy, Government, And Environment
- The United States Of America