Nike, Inc. is a sporting goods and apparel company founded by Bill Bowerman and Phil Knight in 1972. Nike, being a world-wide phenomenon, has “more than 35,000 employees across six continents and in more than 160 countries around the globe. Through our suppliers, shippers, retailers and other service providers, we directly or indirectly employ nearly one million people” (Nike, Inc.). All this is done to help Nike fulfill their goal to “carry on [Bill Bowerman’s] legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders” (Nike, Inc.). Ultimately, Nike hopes to fulfill their mission statement: “to bring inspiration and innovation to every athlete in the world” (Nike, Inc.) and they define an athlete as anyone who has a body.
Both Bill Bowerman and Phil Knight had an attitude of passion and would do whatever it takes to make it to the top. This attitude may have been developed through the track (Bowerman was Knight’s coach while at the University of Oregon), but it was shown through their aggression as they created the Blue Ribbon Sports and later Nike. These two began selling Tiger shoes and studied them “to see how [they] could be made lighter and better” (Nike, Inc.). Jeff Johnson entered the fold and began to create the “first product brochures, print ads and marketing materials, and even shot photographs for the company’s catalogues” (Nike, Inc.). Johnson designed several shoes and even came up with the name of Nike. This was good timing, as Blue Ribbon Sports’ relationship with Tiger shoes fell through, but “Knight and Bowerman were ...
... middle of paper ...
...Into Technology With Help From Partner Apple. Investors Business Daily. p. A04.
Larson, D. (2011). Global Brand Management – Nike’s Global Brand. ISM Journal Of International Business,1(3), 1-14.
Marshall, S. (1997, September 26). Nike Inc.'s golden image is tarnished as problems in Asia pose PR challenge. Wall Street Journal - Eastern Edition. p. B10B.
Nike. (2013). Retrieved October 21, 2013, from http://www.nike.com/us/en_us/.
NIKE Corporate Responsibility Report. (Chap. Strategy: A New Model and Shift to Sustainable Business and Innovation) (2009) Retrieved Nov. 9, 2013, from http://www.nikebiz.com/crreport.
NIKE, Inc. SWOT Analysis. (2013). NIKE, Inc. SWOT Analysis, 1-9.
Nike Keeps Doing It. (1997). Multinational Monitor, 18(4), 4.
The latest connected technology from Samsung, Sony and Nike Samsung connected devices. (2013). Marketing Week (Online Edition), 8.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Nike is a multinational company that is occupied in the design, development, and manufacturing of worldwide and sales of footwear, apparel, accessories and service. Nike was originally founded as Blue Ribbon Sports in May 30, 1971 The name was converted over to Nike by Bill Bowerman and Phil Knight. This is a brand that has been around for a very long time. As the years progress, Nike has expanded their business in other countries. Nike has 858 retail store locations worldwide. With most of those locations being in other countries, Nike had to develop a way to advertise to different countries in other languages.... [tags: Marketing, Advertising, Nike, Inc.]
1163 words (3.3 pages)
- Materialistic things consume today’s society, whether it is cars, clothing, or jewelry, in a sense we rely on these objects for our happiness. Companies such as Nike, Gap, and Toms, have all had major success do to their loyal customers, who seek the name brand logo of their company. These companies have continued to grow tremendously, making billions of dollars; the companies strive to find ways to outsourcing its manufacturing, in hopes of making more and more profit. Profit is not the only thing that rises, many questions and investigations have occurred, exposing the poor ethical choices these businesses have made.... [tags: NIKE CSR]
1043 words (3 pages)
- Nike Inc takes pride in being an ethical company. Nike places their responsibility to their stakeholders, internal and external, at the top of their priority list. They expend great of time, money, and resources to ensure that they are fulfilling their ethical duty, and achieving the highest standards of ethical responsibility. Because of Nike’s efforts to maintain their ethical integrity, Nike is a good corporate citizen. Nike’s motto says that Nike Inc was founded on a handshake. Their goal from the beginning was to build business with their partners based on trust, teamwork, honestly, and mutual respect.... [tags: Nike's Labor Practices]
1768 words (5.1 pages)
- Analysis of Nike Corporation Financial Analysis Description of Company History Nike Corporation has become one of the most competitive sports and fitness companies worldwide. Two runners, Bill Bowerman and Phil Knight, from a small town in Oregon embarked upon the business with a handshake agreement. The enterprise began in January of 1964 with the introduction of Blue Ribbon Sports. In 1966 the handshake between Bowerman and Knight was made official with a formal written partnership. While the company was still young there were others who were imperative participants in the growth of the corporation.... [tags: Business Analysis Nike Finance]
1741 words (5 pages)
- Philip Knight is the chairman, CEO, and co-founder of Nike and he currently owns more than 90% of the firm. The company is internationally known for its trademark "swoosh" and its leadership in the athletic apparel industry. Philip H. Knight's involvement with a sporting goods company is not accidental. He has always loved running, was a miler in college and has participated in marathons since. Knight received a BBA in Accounting at the University of Oregon in 1959, and was an MBA student at Stanford University.... [tags: Nike CEO Sports]
1796 words (5.1 pages)
- Should Nike be held responsible for working conditions in foreign factories that it does not own but where subcontractors make products for Nike. In many ways, it seems obvious to me that Nike should be held responsible for working conditions in foreign companies where products for Nike are made. In my opinion a company is not only responsible for itsʼ own employees but also for the employees that produce for them even though theyʼre not in their own company. I think that every part of the supply chain is partially responsible for the entire supply chain.... [tags: Nike Cheap Labor Outsourcing]
1825 words (5.2 pages)
- Analysis of Nike Basketball players “wanna be like Mike”, but shoe companies “wanna be like NIKE.” NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic wear and equipment, such as hockey sticks, skates, and timepieces. In addition, it operates NIKETOWN shoe and sportswear stores and is opening JORDAN in store outlets in suburban markets.... [tags: Nike Tennis Shoes Retail Businesses Essays]
3790 words (10.8 pages)
- Nike Case Analysis The Positioning statement of Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States and hundred and ten countries.... [tags: Nike Business Analysis Marketing]
943 words (2.7 pages)
- Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Our modest goal then was to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany's domination of the domestic industry. In 2000 Nike Inc. not only manufactured and distributed athletic shoes at every marketable price point to a global market, but over 40% of our sales came from athletic apparel, sports equipment, and subsidiary ventures.... [tags: Nike Athletic Brand Business]
962 words (2.7 pages)
- Case Study: Nike, Inc. International Business and Trade Unit II (Prof. Sosland) Vera Tillmanns 1. Company Ethics: Nike Inc. in Cooperation with its suppliers Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand.... [tags: Nike Sweat Shop Case Study Analysis Ethics]
1371 words (3.9 pages)