Nike, Inc. in Perspective Essay

Nike, Inc. in Perspective Essay

Length: 687 words (2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Introduction:
In order to understand Nike’s success one needs a brief history of the company. Two entrepreneur spirited men, Bill Bowerman and Phil Knight, established Nike, Inc. They met in 1950, where Bowerman was a track and field coach for the University of Oregon, and continually sought ways to “give his athletes a more competitive advantage.” There he met Knight while he attended the University of Oregon. Knight however obtained an MBA in finance later at Stanford. Knight persuaded the Onitsuka Co. in Japan, the manufacturer of Tiger shoes to make him a distributor of Tiger shoes in the United States. Knight sent Bowerman several pairs out of his first shipment in the hope Bowerman would buy some, instead, Bowerman offered to make Knight his partner and provided him with his footwear design ideas. (Nike, Inc. History, 2013)
The two entrepreneurs formed Blue Ribbon Sports in 1964, and then in 1965 they hired Jeff Johnson to manage the company’s operations. Johnson proved to be an invaluable team member. Johnson was very proactive with his role managing Blue Ribbon Sports. He produced “brochures, print ads, shot photographs for the company’s catalogues. He established a mail order system, opened the first Blue Ribbon Sports retail store, and managed shipping/receiving.” (Nike, Inc. History, 2013) Johnson was also responsible for some of the earlier designs of Nike shoes, and invented the name Nike in 1971. While the relationship with Onitsuka was ending, they decided to manufacture their own brand of athletic shoes. Nikes brand mark the “Swoosh” was created for them in 1975 by a Portland State University student, Carolyn Davidson. Their “new line of Nike footwear debuted in 1972 in time for the U.S. Track & Field, held in Eu...


... middle of paper ...


...l. Nike wholly owns Converse Inc., Hurley International, LLC, and Nike Golf. (Nike, Inc. 2013) Nike is unlike many corporations, as Nike embraces diversity, and promotes it from within to inspire new ideas. “Diversity & Inclusion is fundamental to Nike’s performance. It’s what makes us better. It’s what makes us smarter. It helps our business grow and helps us connect with consumers.” (Gina A. Warren, VP Global Diversity & Inclusion, Nike, Inc. 2013) An entire division dedicated to innovative thinking and ideas is a brilliantly sound part of Nike’s unique success. Nike, being publicly traded regularly posts releases on their website of projected/real quarterly earnings and statements.
This is a presentation on the business principles and functionality of Nike. Each section will outline different strengths and or strategies, which have made Nike the industry leader.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on A Brief History of Nike, Inc.

- Nike, Inc. In Perspective Introduction: In order to understand Nike’s success one needs a brief history of the company. Two entrepreneur spirited men, Bill Bowerman and Phil Knight, established Nike, Inc. They met in 1950, where Bowerman was a track and field coach for the University of Oregon, and continually sought ways to “give his athletes a more competitive advantage.” There he met Knight while he attended the University of Oregon. Knight however obtained an MBA in finance later at Stanford....   [tags: Beginning, Success, Standards]

Better Essays
2000 words (5.7 pages)

Nike Inc and Sweatshops Essay

- Table of Content: • Introduction • Case study analysis • Facts which impact the decision : • Choices/Alternatives • Stakeholder • How do the alternatives impact society. • How do the alternative impact business. • How do the alternatives impact me, as a decision maker. • How ethical or unethical would be each of my alternatives. • What course of action should be taken. • Conclusion • Recommendations • References …………………………………………………………………….. Introduction: This paper will give a brief introduction about the history of Nike Sweatshops which will shed the light on their public image and their manufacturing process....   [tags: Nike vs Human Rights]

Better Essays
2677 words (7.6 pages)

Analysis of Nike Essay

- Analysis of Nike Basketball players “wanna be like Mike”, but shoe companies “wanna be like NIKE.” NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic wear and equipment, such as hockey sticks, skates, and timepieces. In addition, it operates NIKETOWN shoe and sportswear stores and is opening JORDAN in store outlets in suburban markets....   [tags: Nike Tennis Shoes Retail Businesses Essays]

Better Essays
3790 words (10.8 pages)

Essay on Costs Of Production For Nike Company

- There are numerous costs of production for Nike Company which can be placed into two categories: fixed costs and variable. Fixed costs are those that remain the same for all production and variable costs change with each project. The organization’s manufacturing process, machinery, research and development costs make up the fixed costs. On the other hand, administration, distribution, labor and raw material are the variable costs. All of these are required in the organizations operation to ensure that it remains profitable....   [tags: Supply and demand, Costs, Manufacturing]

Better Essays
794 words (2.3 pages)

Essay The Ethics Of Nike 's Corporate

- Nowadays, it has been acknowledged that having an ethical business could determine the future business success. According to the 2015 Edelman Trust Barometer, consumers purchase a particular product because of their trust on the company produced it (Edelman Berland, 2015). Therefore, more company has instilled their ethical values to operate their business. Nike’s corporate as one of multinational enterprises (MNEs) has also implemented its code of conduct and code of leadership standard. The purpose of this policy is to ensure the ethical practices in their business....   [tags: Wage, Minimum wage, Ethics, Corporation]

Better Essays
731 words (2.1 pages)

Marketing Analysis : Nike Inc. Essay

- Introduction Customer behavior can be defined as the process used by organizations, individuals and groups, to select, buy or use particular products or services to satisfy their needs and the impact it has on the society (Wikipedia, consumer behavior). Every product in the market is given a different value by an individual user based on the need it satisfies and also the level of the want. For example a person may put choosing a car as just for a means of transport from point A to point B but for another individual a car is not only used as a mode of transport but also as a means of his lifestyle....   [tags: Athletic shoe, Marketing, Nike, Inc.]

Better Essays
1023 words (2.9 pages)

Nike 's Marketing Plan For Nike Essay

- Nike is multinational company that is occupied in the design, development, and manufacturing of worldwide and sales of footwear, apparel, accessories and service. Nike was originally founded as Blue Ribbon Sports in May 30, 1971 The name was converted over to Nike by Bill Bowerman and Phil Knight. This is a brand that has been around for a very long time. As years progress, Nike have expanded their business in other countries. Nike has 858 retail store locations worldwide. With most of those locations being in other countries, Nike had to develop a way to advertise to different countries in other languages....   [tags: Advertising, Marketing, Nike, Inc.]

Better Essays
1231 words (3.5 pages)

Nike 's Marketing Plan For Nike Essay

- Nike is a multinational company that is occupied in the design, development, and manufacturing of worldwide and sales of footwear, apparel, accessories and service. Nike was originally founded as Blue Ribbon Sports in May 30, 1971 The name was converted over to Nike by Bill Bowerman and Phil Knight. This is a brand that has been around for a very long time. As the years progress, Nike has expanded their business in other countries. Nike has 858 retail store locations worldwide. With most of those locations being in other countries, Nike had to develop a way to advertise to different countries in other languages....   [tags: Marketing, Advertising, Nike, Inc.]

Better Essays
1163 words (3.3 pages)

Nike 's Core Marketing Strategy Essay

- 1. What are the pros, cons, and risks associated with Nike’s core marketing strategy. Nike’s mission is to bring inspiration and innovation to every athlete* in the world (*if you have a body, you are an athlete) (Nike, Inc., 2015). Nike offers sporting shoes, apparel, and numerous types of sporting equipment, such as football, basketball, golf, soccer, baseball, swimming, etc. Nike believes in their products before they release the products to the public, Nike researches and tests their products in a laboratory to ensure that their products meet all their claims....   [tags: Marketing, Advertising, Nike, Inc.]

Better Essays
722 words (2.1 pages)

Nike Essay

- Case Study: Nike, Inc. International Business and Trade Unit II (Prof. Sosland) Vera Tillmanns 1. Company Ethics: Nike Inc. in Cooperation with its suppliers Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand....   [tags: Nike Sweat Shop Case Study Analysis Ethics]

Free Essays
1371 words (3.9 pages)