Nike Business Analysis

Research and development of Nike

Throughout the technologies years, Nike Research and Development team has always been researching on the latest technologies and techniques to implement more improvements and develop further on their products –footwear and apparel lines.

Nike research and development laboratory team has been researching on their footwear this few years. They have come up with development on shoes like the Lunarlite technology which will create a most responsive and lightest cushioning material for Nike’s certain footwear, mostly for competitive athletes. Nike Sports and Research Lab has show studies that Lunarlite Foam would spread the whole pressure loads across the whole feet, thus reducing accumulative pain on their feet when running and also reduce impact on fragile bones. The result shows the new Luanrlite cushioning is 30% much better than the previous technology, Phylon.

While working on their past technology, Kevlar which is a light, strong para-ramid synthetic fiber use on the athlete shoe. Recently Nike has come up with a revolutionary technology, the Flywire.

Flywire comes about with embroidery by one of the members of the research and development team when he saw a simple embroidery machine which gives him the inspirations.

Flywire has high-strength threads work like cables on a suspension bridge with support engineered. Vectran is a high-performance multifilament yarn spun form liquid crystal polymer, is used to make the Flywire’s cables. This technology has spurn Nike Research and Development team to a greater edge in creating innovative idea. This technology has help Nike designer to cut the shoe weight by up to 50% which is a remarkable development. The Flywire cables will wrap around the foot much like tendons and the design was inspired by cables from the suspension bridge.

Not only on footwear technology, has Nike Research team improved on its apparel technology with the help of the Vectran treads which they have recently found out. The apparel would have Vectran treads throughout the chest and shoulder and totally adds a new kind of support but also original graphic look to the product, thus it could reduce wind resistance and keep the body temperature at a cooling and dry degree.

Product development and new product

The upcoming Beijing Olympics in August has bring consumer close attention to Nike’s product. Not to disappoint, Nike has recently launched its latest innovation, the Flywire track shoes, it has rise attention of many of the capability of the new product. This Flywire footwear comes in two pieces- the Zoom Victory Spikes and Zoom Mutumbo.