Essay about The Nike Ad

Essay about The Nike Ad

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Just Do It

Throughout the years, some men have thought that they were above women and that women couldn 't do what men do. So, some women don 't try to do anything they think is too hard for a woman and let men do it instead. In the Nike ad the creator attempts to convey by using the slogans, “JUST DO IT” and ”I DUNK LIKE A GIRL KEEP UP” , that anything a guy can do a girl can do just as well or maybe even better! This Ad also shows a young-fit woman dunking s basketball with the speed and power of lightning as she shattered the backboard to appeal to her audience. This one done to demonstrate to girls and woman that they can become fit and possess the power to perform as well as any man can perform.
The creator of the Nike ad attempts to connect with the female audi-ence. In doing so, the creator draws a lot of attention to the girl who wears a sports bra, shorts, and Nike sneakers as she plays basketball and on dunks (with power), like she 's a beast The woman is young and beautiful, so the one thing they are trying to say is that just because you are a beautiful woman, it does not mean not mean that you can’t be a great basketball player or anthlete as well.
Another thing that I noticed about this Ad is that is used lightning as a symbol of power. Now, usually lightning represents danger, for instance, when a person has been struck by lightning in a thunderstorm they are often seriously injured or they may even die. However, here the Ad’s creator uses lightning to show off the woman’s strength and power. In doing this the creator shows lightning exuberating from the powerful woman (woman power). While this Ad Proves its point, it’s not realistic because in real life it’s hard to fathom someone creating lightning out of nothi...


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...alt. I think this was a good idea because people are more likely to play street ball more than be in a middle school, High school, College, or a NBA team. So this ad would get the attention of more street ball players then actual teams. It also makes more sense to have the theme outside if you’re going to have lightning.
Just Do It is a trademark of the Nike Clothe company, and one of the core components of Nike 's brand. The words are all over the back of the im-age. I think what they are trying to do is inspire people, whether they are male or female, young or old, rich or poor to accomplish their dreams of becoming active and getting in shape. More importantly it encourages those who lack motivation and who believe that they can’t get in shape or lose weight to just play ball, just run, just fight, just play soccer, and just buy you some Nikes and “Just Do It.”.

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