NFL and NASCAR Sponsorships

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Recommended: Sports marketing chapter 1

Abstract

The National Football League (NFL) and NASCAR thrive on sponsors and vice versa. An NFL game is by far the most watched single game event in the country and gaining popularity exponentially worldwide. Their championship, the Super Bowl, is arguably the most watched television program in that particular year. In NASCAR, the Daytona 500 is their “Super Bowl” and is a very large event in its own right. Corporations all over the world jump on these mega advertising vehicles with the hope that their name is popularized which will result in profitability. In many cases, most of those who do buy airtime during NFL games, the Super Bowl, and during the major NASCAR races are very visible names and products that we already know about. Most of the time, these companies are trying to market new products or products that have been enhanced.

NFL Sponsorships

Sport is one of the largest mediums that corporations can utilize to get that mass message out to their customers. Many of us have different ways that “tickle” our fancy so to speak. What interests one does not necessarily interest another, but, even if one person can convince others to try a product or service a domino effect may occur. Corporations are always trying to “spice” up their advertisement. They probably do this to see if they can manipulate a consumer to try their service or product. For example, Budweiser has been running beer ads for many, many years and incorporated comedy into their commercials. They went from frogs to lizards to obnoxious acting. In my opinion, people are swayed by these tactics and tend to try a Budweiser beer more often than they had.

I believe all sports are good vehicles or tools to market and advertise, but, none is...

... middle of paper ...

...d July 15, 2009, from www.promomagazine.com

Ross, Brian, Chuchmach, Megan, Eslocker, Asa, and Rhee, Joe, (2009, Feb 2). Bailed Out Bank of America Sponsors Super Bowl Fun Fest. Retrieved July 15, 2009, from www.abcnews.go.com

Lefton, Terry (2009, Jan 19). NFL close to adding P&G to sponsor list. Retrieved July 15, 2009, from

www.sportsbusinessjournal.com

Bibliography

Cotsonika, Nicholas (2009, Jun 9). Sponsor logos may show up on practice jerseys. Retrieved July 15, 2009, from www.freep.com

Krantz, Matt (2005, Feb 20). NASCAR sponsorship revs stocks' engines. Retrieved July 15, 2009, from www.usatoday.com

Paul, Peralte C. (2009, Mar 25). AFLAC upgrades its NASCAR sponsorship. Retrieved July 15, 2009, from www.ajc.com

Associated Press, (2009, Jun 2). NASCAR: GM Sponsorship Will Continue. Retrieved July 15, 2009, from www.cbsnews.com

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