The purpose of the IPCC's (2013) report was to inform policymakers on the current trends and concerns of natural and human-caused climate change based on the contributions of leading scientists from around the world. This succinct report covered topics ranging from the role of human activities, oceanic fluctuations, atmospheric levels, associations between human activities and extreme weather trends and concludes with a few prescriptions for change and improvements on the current climate predicament. The terminology is intelligible and any person (like myself) with limited scientific knowledge can easily discern what is being reported. The language of this document employs words such as “unprecedented”, “increased”, “unequivocal” and “virtually certain” to describe climate trends. Their findings claim that “warming of the climate system is unequivocal, and since the 1950s, many of the observed changes are unprecedented over decades to millennia” (IPCC, 2013, p. 3) and “a large fraction of anthropogenic climate change resulting from CO2 emissions is irreversible on a multi-century to millennial time scale, except in the case of a large...
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In the mainstream news coverage on climate change, attention was often diverted from the grave consequences of the continual change in the environment. Instead, attention is drawn to the debate on whether or not climate change is actually occurring, how there has been a slight decrease in global temperatures and... Objective reporting and these types of news frames reiterate the interests of the dominant class. By not reporting on the tremendous implications these changes will have on our way of life albeit, our existence as the human race, the economic and political interests remain intact though hegemonic submission. Those who have a vest interst in keeping the fossil fuel industry viable would likely discourage any reports that accent the eminent need to change our production, consumption and other lifestyle behaviours.
ii. Alternative Media Analysis
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