The New Zealand Transport Agency Essay

The New Zealand Transport Agency Essay

Length: 1549 words (4.4 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

The Waterview Connection development is a motorway project that will complete a circuit around Auckland’s central city (NZTA, 2015a). The New Zealand Transport Agency (NZTA) has deemed the project as one of New Zealand’s most important infrastructure developments; the connection is projected to significantly reduce congestion on Auckland city’s motorways. The project consists of a 4.8km connection half of which will be an underground tunnel; obviously this requires a lot of construction which will affect the surrounding communities (NZTA, 2015a). To keep publics well informed the Waterview Connection development has undertaken a variety of communication activities aimed at an assortment of target publics. This essay will analyse communication activities taken by the Waterview Connection development, focussing most specifically on drop-in information centres run by the Community Liaison team. Further discussion of targeted publics and the ensuing strengths and weaknesses of this communication activity will also be explored.
The Waterview Connection development have created a series of timelapse videos showcasing the progress being made on the tunnels. Since December 2013, the video series have become monthly, with May’s video having already accumulated over 14,000 views (Waterview Connection, 2015a). This particular communication activity has a target public of youths as they are most active in the online sphere. May’s video has been the most popular so far which could be due to it featuring a drone fly-through of the tunnel, further connecting to younger audiences who are more interested in technology like this. The videos are effective because they allow publics to visually see what is being done to construct the tunnel as well ...


... middle of paper ...


... if they wish to truly fulfil the key roles and build effective relationships with their public.
Overall the Waterview Connection development team have enacted many communication activities on various platforms that have targeted a range of publics. Specifically the drop-in information centres have built community relations and implemented a two-way face-to-face communication medium. While this activity may have some weaknesses and not reach all the necessary publics, other communication activities have worked to build on instances where this particular communication activity lacks. It is evident all of the communication activities covered in this essay have had both their strengths and weaknesses, however overall the public relations strategies used in the waterview connection project have largely been successful in creating a sense of positivity around the project.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about Auckland, New Zealand Transportation System

- Introduction Auckland is the largest city in New Zealand. It has the most population. The population in Auckland city is over 1.5 million. As we know, cities with large population mean high traffic congestion. Traffic congestion, is one of the major problems faced in the capitals and major cities in most countries. As with the increase in the growth rate, comes the growing demand for the use of transportation. This works with the response to the needs of the community. Auckland Council established an organization known as Auckland Transport....   [tags: traffic congestion, solution process]

Better Essays
1232 words (3.5 pages)

New Zealand Is Considered A Democracy Essay

- New Zealand is considered a democracy. This means that ideally all people are equal and have the right to decide how the country is run. However, currently it is only for people that are over 18 years of age. This should remain so, and the voting age should not be lowered to 16. 16 Year olds should not be allowed to vote due to their legal restrictions on what they are allowed to do. According to New Zealand law, people who are of 16 years of age cannot leave home without parental consent, cannot be tried in an adult court and cannot undergo medical or dental procedures without parental consent....   [tags: New Zealand, Democracy, Statistics New Zealand]

Better Essays
700 words (2 pages)

Why Year Olds Should Not Be Allowed At New Zealand Essay

- Why 16 Year Olds Should Not be Allowed to Vote in New Zealand New Zealand is considered a democracy. This means that ideally all people are equal and have the right to decide how the country is run. However, currently it is only for people that are over 18 years of age. This should remain so, and the voting age should not be lowered to 16. Sixteen year olds should not be allowed to vote due to their legal restrictions on what they are allowed to do. According to New Zealand law, people who are of 16 years of age cannot leave home without parental consent, cannot be tried in an adult court and cannot undergo medical or dental procedures without parental consent....   [tags: New Zealand, Democracy, Voting]

Better Essays
746 words (2.1 pages)

The Migration Of New Zealand Essay examples

- In New Zealand, the immigrant population significantly consists of Pacific peoples, where there are a distinct group of 20 cultures and languages. Samoan Community is the highest among the population of New Zealand, then following are Cook Islanders, Tongans etc.…This paper will analyse the Tongan subgroup in particular, however other sub-groups will also be discussed. Pacific peoples were welcomed to New Zealand as workers during the 1950’s to the 1970’s. In the 1950’s, there was a post-war economic boom, which resulted in having a large demand of labour, which increased the immigration from many Polynesian nations....   [tags: New Zealand, Polynesia, Immigration]

Better Essays
711 words (2 pages)

New Zealand And New Australia Essays

- New Zealand used to have free from corruption stable democratic political system which creates a superior government supported environment for a range kind of business. (Pears Trust, 2012) It welcomes new investors and helps New Zealand businesses smoothly operate, grow, plan for the future and be flexible in local and international market. Nevertheless, government still has intervention which positively or negatively influencing on New Zealand business. From the latest news there is ongoing discussion in Treasury of New Zealand about to set up a new rule for the Auckland’s mortgage market by new loan-to-income scheme asking a minimum 30 percent of down payment due to purchasing property (Ni...   [tags: New Zealand, Tourism, Dairy farming, Dairy]

Better Essays
1208 words (3.5 pages)

Tourism Industry Of New Zealand Essay

- Tourism is an outstanding asset to all visitor target destinations and way of life .It is the leading source of revenue for New Zealand through visitors and local tourists major contribution to the host destination economy. It is an important foreign exchange earner which grants the most income, jobs and growth as we depend on it .The report " The State of the Tourism Industry "produced by the Tourism Industry Association New Zealand and Lincoln University, appears in Tourism 2025, the New Zealand Strategic plan ....   [tags: Tourism, New Zealand, Cruise ship]

Better Essays
841 words (2.4 pages)

The New Zealand Hospitality Industry Essay

- Part A) The New Zealand hospitality industry faces many challenges, including but not limited to; labour, competition and profit margins. Identify three major challenges that you think are important to the success of New Zealand hospitality businesses- define and describe the challenges using data from the sources listed below. New Zealand’s hospitality industry has many challenges to overcome, which I have mentioned in this essay. This industry is one of the main contributing industries to the New Zealand economy (Statistics New Zealand, 2013)....   [tags: Employment, Management, New Zealand, Marketing]

Better Essays
1199 words (3.4 pages)

Sports Culture in New Zealand: Rugby Essay example

- Sports Culture in New Zealand Perspective Sport Culture rugby, in particular plays a major role in the creation of New Zealand’s national identity over the past 140 years. New Zealand is identifiable with its strong ties to Rugby on an international scale. Introduced as contact sport by European men it grew, Rugby Union Clubs began to emerge in cities and towns all over the nation. Sport culture allowed pakeha and Maori to unite, as previously the solidarity of New Zealand culture dwindled beneath the Maori Land Wars of the 19th century....   [tags: Sports, Rugby, New Zealand]

Better Essays
797 words (2.3 pages)

Essay about Graduates And Technology In New Zealand

- How IT can best be used to improve New Zealand's economy and society in the next twenty years, and how IT graduates make their contribution to this opportunity personally The Information Technology (IT) industry continues to show high growth potential. Based on updated information from the Ministry of Economic Development, the total value of the New Zealand IT industry, excluding communications services, in the 2002 financial year was estimated at $7,055 million, up 1% from the previous year, and almost twice what it was in 1994....   [tags: IT Information Technology New Zealand]

Better Essays
1281 words (3.7 pages)

New Zealand's Agriculture Essay

- It is safe to say that New Zealand is largely a farming nation since farming makes up a high percentage of the country's export earnings. The country's climate ranges from regions in the north that are considered "warm subtropical", to "cool and temperate" in the south. These diverse areas allow for numerous kinds of farming which are vital to New Zealand's economy. All over the country there are deer, llama, ostrich, goat, cattle and sheep farms, and though they get no subsidies from the government, they still play a large part in contributing to overseas markets with their beef, wool, dairy products, other meats, hides, venison (from deer), and goat fiber....   [tags: Climate Environment New Zealand Essays Papers]

Better Essays
1077 words (3.1 pages)