The Waterview Connection development have created a series of timelapse videos showcasing the progress being made on the tunnels. Since December 2013, the video series have become monthly, with May’s video having already accumulated over 14,000 views (Waterview Connection, 2015a). This particular communication activity has a target public of youths as they are most active in the online sphere. May’s video has been the most popular so far which could be due to it featuring a drone fly-through of the tunnel, further connecting to younger audiences who are more interested in technology like this. The videos are effective because they allow publics to visually see what is being done to construct the tunnel as well ...
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... if they wish to truly fulfil the key roles and build effective relationships with their public.
Overall the Waterview Connection development team have enacted many communication activities on various platforms that have targeted a range of publics. Specifically the drop-in information centres have built community relations and implemented a two-way face-to-face communication medium. While this activity may have some weaknesses and not reach all the necessary publics, other communication activities have worked to build on instances where this particular communication activity lacks. It is evident all of the communication activities covered in this essay have had both their strengths and weaknesses, however overall the public relations strategies used in the waterview connection project have largely been successful in creating a sense of positivity around the project.
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