Part A) The New Zealand hospitality industry faces many challenges, including but not limited to; labour, competition and profit margins. Identify three major challenges that you think are important to the success of New Zealand hospitality businesses- define and describe the challenges using data from the sources listed below. New Zealand’s hospitality industry has many challenges to overcome, which I have mentioned in this essay. This industry is one of the main contributing industries to the New Zealand economy (Statistics New Zealand, 2013). In this essay I will identify three major challenges, which I think are important to providing a successful hospitality business. I will describe and define these challenges and use data that I have This can be paid to the worker by wages or salaries (Conn, 2009). I think labour costs is a major challenge for a hospitality business. If you can manage to keep your labour costs low and have it not negatively affect your service or product then you may save a lot of money. In the Restaurant Association New Zealand (RANZ) report 60.8 percent of businesses said that labour costs is one of the biggest challenges that a hospitality business has to address. The labour cost in 2012 was 61 percent for a hospitality business (RANZ, 2013). The reason why it was so high is because it is essential for running a hospitality business. Labour cost will always be a challenge for a Managers and owners need to understand that they need to build a loyal customer base so they can maintain sales. Customer satisfaction should be a focus you the understanding manager. Rishi and Gaur (2012), stated that offering guest superior service over competitors is a great business ethic (Rishi & Gaur, 2012). This will create customer satisfaction and also sales. Managers and owners need to understand that it is not all about profit. The key is to maintain that income by creating customer
The sample represents all U.S. regions and several different hotel location types, including city (47.7%), suburb (15.2%), airport (15.2%), and resort (21.9%). The total data presented here are from hotel managers (N = 98) and hourly employees (N=66) who completed a baseline survey followed by daily diary telephone interviews for eight consecutive days.
More hospitality management positions are being taken by graduates of hospitality management programs than ever before. The holders of
Focus on the needs of the customer and put the needs of the employee second, follow by the need of the leader as the last so to develop and grow the relationship of the customers while strengthening the
Economic factor: - Due to the economic crises there is huge business impact on hospitality industry. Hotel occupancy level has gone down drastically more over there is 20% of tax people has to bear on their expenses. Collaborated companies with the hotels are moving to another hotel due high rates. Because of all this hotels has reduced their pricing in all the products they are offering which is directly affecting the profitability of the company. Hotels are restructuring their business in order to cut cost as much as possible by merging several departments doing redundancy of staff. 6
The economic theory of supply and demand dictates that an excess of supply (hotels) to demand (customers) leads to a lower price consumers are willing to pay. This creates inelasticity within hotel pricing and places substantial pressure on management to meet the pricing needs of customers while providing an attractive and unique service. Hotel services are also intangible in nature, placing increased burden on hotel owners to utilise all available rooms through discounts and deals.
Tourism New Zealand was established to market New Zealand as a visitor destination overseas for the long-term benefit of New Zealand for the year 2009-2010.
Sturgon, M., Corgel, J., & Verma, R. (2011). The cornell school of hotel administration on hospitality: Cutting edge thinking and practice. (1st ed., ch.15). Wiley, John & Sons, Incorporated.
The following report provides an accurate and informative overview of the nature of tourism, its history and growth, the structure of the New Zealand industry and the impact of tourism from a New Zealand perspective. The report will draw a conclusion which Highlights area of consideration in tourism planning.
The tourism and hospitality industry is broad and covers travel, accommodation, foodservice, conferences, and leisure and recreation. This report focuses on the passenger airline sector, the hotel sector and the fast-food sector of the industry as a whole. It examines the current state of these sectors and their existing leadership practices. The issues and challenges which the industry and its leadership is likely to face over the next five to ten years are examined and thus recommendations are made for how these challenges may be responded to.
There should be cleared.environment to servive in this competitive era.they has to evaluate new strategy for targeting their goals and tactics.inventory control ,service for special customers and all other activitives which takes part in each day within the hospitality or tourism operation.in hotel industry there should be something new on each day as compare to others which help to cater
This proposal is a case study about the causes of consumerism in hotel business in Australia. Case study will use interviews to gather data about consumer’s attitude and establish how hotels lure customers
The hospitality industry is a broad industry enjoyed by many members of the public. it holds a lot of diversity ranging from the services of a 5 star hotel to a small cafe on the corner of a street. Although the hospitality industry is so big and diverse all of the businesses in it have one thing in common, They are looking for returning customers. To gain more returning customers businesses are always looking for new content to make them the next best thing. Australians are regarded as people who are always looking for a good time. This good time is most commonly paired with heavy alcohol use and in return australia’s hospitality industry has responded with selling and supplying alcohol to customers and directly caters towards them by the
The burgeoning possibilities and the fecundity of potentiality is truly staggering in The Hospitality Management industry and I feel that this program offers me a unique chance of giving context and perspective to a proliferation of fruitful notions now available; and of utilizing them constructively both for my personal benefit and for that of the organization I would work
Customer satisfaction is a key ingredient to the success of any business.It is the most important factor that creates repeated customers. Some people know it but do not realize its importance. If a customer of yours is satisfied with one of your products or services, chances are this customer will purchase more of your products or services, which will increase your revenue. Therefore, in order to have your new or existing customers buy more from you, you will have to follow techniques that work. Customer satisfaction takes a very important place in Marketing. As much as you think that your marketing strategies should help you generate sales, think about how the same marketing strategies could help you achieve Customer satisfaction. There are a lot of elements involved with Customer satisfaction.
“The objective of this phase is to identify events and or future trends that will affect the hotel industry over the next five years. Also, the impact that those events and trends will have on your business in terms of cost and revenue changes and the timing of the impact.” (Fedele, 2010) For each of the external environment, it is also to identify what will affect the performance of the business.