The New York Yankees are arguably the most storied and well-recognized sports organization in the world. “...they are perhaps the epitome of a large market baseball team (Emanuele, 2010). Not only do they have the most national championships in the history of North American sports, but they are valued as the highest sports franchise in the United States; being worth $2.3 billion according to Forbes.com. Their tremendous wealth, power, and influence is reflected by a fan base and awe that stretches world-wide. From the Bronx to South Korea, from Cuba to the Netherlands; the Yankee brand is known by just about everyone. The Yankees are referenced in movies and songs, and the Yankee cap has become a part of pop-culture as hollywood stars, rappers, and Presidents proudly sport the interlocking ‘NY’. According to Forbes.com, the Yankees brought in upwards of $500 million in gross revenue in 2015. The sources of this income range from Yankee Stadium ticket sales to radio deals. Roughly 40%, close to half of their revenue is fueled by ticket sales, season-ticket plans, and premium seating. Television rights, radio deals, and the YES Network bring in approximately another 30% of the annual revenue. YES Network, or the New York Yankees Entertainment & Sports Network, is responsible for majority of the revenue that is attributed to broadcasting. The remaining 30% or so of the annual income is made through sponsorships and advertising; and concessions, catering, and team merchandise. Such high revenue allows the Yankees to be able to spend the money needed to always put a winning team on the field, thus keeping fans coming to the ballpark year in and year out. Combined with being in one of the media capitals of the world, the Ya...
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...6 season. Since 2001, the Yankees annual revenue has risen $300 million, and has shown a gradual increase by the year, at an average of $20 million per year. The Yankees have proved that as long as they continue to pay superstars big bucks and field winning teams, the fan will pay top dollar to watch their team play and the Yankees domination of the market will continue for years to come.
The Yankees are one of, if not the single most recognized and influential organizations in the history of sports. The tremendous wealth of the Yankees allows them to field the most expensive and star studded teams each and every year. Their long history of success, winning, and a loyal fanbase has helped them dominate their market for decades. The Yankees reputation and globally recognized brand alone continues to sell tickets and draw revenue at a rate which increases by the year.
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