Essay on New Social Media Tools For Photographers

Essay on New Social Media Tools For Photographers

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New Social Media Tools For Photographers

A round up of other social sites that can help you to achieve your marketing objectives.


When Facebook acquired the app for $1 billion in cash and stock in April 2012 many stood up and took notice. The social networking service enables users to take pictures and videos, edit them with filters, and share them across a variety of social media. Instagram’s feed is designed specifically for visual stimulation and to encourage interaction. Since its launch in October 2010, 150 million users have signed up and shared a total of 20 billion photos. The demographic of users is 68% female, who prize imagery, so they are the ideal target clients for us photographers.

On Instagram your posts are available to view forever and you can look at all of the images posted by scrolling down through your feed. With no rules dictating which of your posts are presented, all of your posts appear in the feeds of every single one of your followers.

Drive traffic to your website by putting a link to your site in the bio (the only place you can put a hyperlink on Instagram) and by citing your website in the comments section of all your posts.

Marketing Tip: Make sure to correctly use hashtags to increase the exposure of your posts to new users who will hopefully like, comment and follow you.

Photographers to follow on Instagram:
• Zak Shelhamer
• Scott Rankin
• Laura E. Pritchett


Snapchat has around 30 million active monthly users, with many being in the 18 to 24 year age range. The ‘snap’ what Snapchat calls its private messages is derivative of the SMS text message and instant messaging applications. One of the most unique things about Snapchat is the ‘self-destructing’ feature for phot...

... middle of paper ...

...ersations will lead to referrals and commissions.

Photographers to follow on Flickr
• Rebekka Guðleifsdóttir
• David Hobby
• David Bean


500px is a site where professional and amateur photographers can post, share and sell their photos online. It is a platform for quality portfolios, critique and commentary and it is fair to say that it is probably the most beautiful social network due to its stylish interface and attractive photo presentation.

Unlike many other photography sites 500px does not have any restrictions on what type of photos are uploaded. However, you are limited to being able to upload ten photos a week on a free account. This means users tend to curate their work and only upload their very best images.

Marketing Tip: Create a gorgeous portfolio on 500PX and you may experience referrals from other photographers who appreciate your work.

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