All research information is vital as it could assist Holden as a company to move forward with its new product and able to compete with in the market. This report will extensively manifest marketing mix strategies alongside with action plan and control plan in order to assist Holden GM Ltd launch its new refrigerator, and assist the product to compete and dominate the refrigerator house appliances market.
Revenue & Profit
Holden is expected to have total revenue of $3 million dollars by the end of its first year of introducing the refrigerator, also with the profit margin of 52% out of the total revenue.
Holden’s cost objective is to be spending more on cost of manufacturing and materials, while lowering the cost of distributing the p...
... middle of paper ...
... light grey, dark grey and black. The interior design will be white with evenly spaced out shelves that will provide consumers to be able to store all type of food in without it appearing congested, instead it will be evenly distributed so that it is more convenience for consumers to be reaching to their food without having to go through them as Holden’s are trying to lessen the congestion of the refrigerator.
Holden will be placing its brand logo without its brand name on the right hand side of the refrigerator, as to also assist consumers in remembering the name “Holden” by just recognizing its logo. Holden will still continue to use Holden as its brand name into launching this new product, as Holden’s name is well-recognized within Australia, there is no point into introducing a new brand into the market, when there is already a well-recognized one.
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