In Japan, many homes have an electronic toilet seat rather than the conventional ones we use in the United States. The seat features an integrated, self-sanitizing bidet with a nozzle the size of a pencil that comes out from underneath the toilet seat and squirts water (adjusted to the user's comfort) to cleanse one' body after using the toilet. An attached blow drying unit eliminates the need for wiping with toilet paper. Users can adjust the water pressure, the temperature of the water, and the duration of the spray.
The electronic bidet is well established in the Japanese market. Its manufacturers enjoy a competitive advantage due to the unique characteristics of the Japanese people, who are very concerned about hygiene, and due to constraints on space that preclude installing a standalone bidet in most Japanese homes. Given Japan's high GDP, its technological savvy, and its dense population, a compact electronic product that enables people to maintain cleanliness is a natural fit. The electronic bidet is also popular because it reduces the expense of buying toilet paper, important in a country where timber resources are limited. Finally, in contrast to their foreign counterparts, Japanese families often look at the long-term economic and societal benefits of a product when making purchasing decisions. There are no other substitutes in the market that clean as efficiently and economically as the electronic bidet. Firms in this mature industry compete on price, features, and quality of the established brand.
Our analysis of the US market indicates that a service-oriented provider focused on a particular niche in the consumer market can expect to reach breakeven volume levels in this industry with only modest market share at our anticipated price point of $240. See Exhibit 1Breakeven and Sensitivity Analysis, below. Details of our promotion plan follow.
Customer. Our target customers are healthcare institutions (e.g., hospitals and assisted living facilities) in the U.S. that provide care to the elderly and elderly people who need assistance with daily living. Based on US Census data and projections for 2005, there are nearly 32.5 million people aged 65-84, and 5.2 million individuals aged 85 and over, currently living in the United States. Within these groups, 13% and 46%, respectively, need assistance with their daily living activities. Based on these figures, we estimate that more than 4.4 million individuals can benefit from our product.
Eileen has significant career experience working with Medicare and companies specializing in home care, long term care, DME and pharmacy, and in this capacity, she and her team will provide our Market Presidents with integrated market-driven solutions. As we look to our Market Presidents to be ultimately responsible for all products in their respective marketplace, this new model will provide them with the ability to access additional expertise and support at a company-wide
To deal with the issue of an aging population, an awareness campaign about the health issues that commonly affect aged people should be run by the government and non-governmental agencies. In addition, awareness should be created among the young to accommodate the elderly; at home as well as at work places...
The industry has loyal customers with broad customer base that lowers the collective bargaining power of buyers to medium. The switching cost is very low and thus the customers can turn to a service provider who provide faster and innovative service but this is overcome by customized services and integrating into their customer supply chain.
The health care industry is positioned for the global market place. It is expected to grow exponentially in health-related services for the elderly. China’s population of individuals over sixty years old is expected to grow to one third in the next twenty-five years. Though their culture view aging somewhat differently than in United States, they are interested in the attractive senior living options established here. Senior care encompasses private care facilities, home health care, products, drugs and medical equipment. As the largest health care market in the world American companies have made significant global inroads over the last two decades. These businesses are positioned to offer additional services directed at retirees, and children who will be responsible for their parents and potentially their grandparents as well.
... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts.
Only about one half of all older adults (ages 65 and older) use email addresses or the internet, compared to 90% of those 18-64 years old who use email addresses or the internet (Older Adults, Technology, and the Future of Long-Term Care, 2015). The later age group is the future, indicating that they will be the most tech-savvy and prepared for the tech adjustments in long term care. The middle aged technology consumers of today are the older adults of tomorrow. Currently, older adults characterize the fastest growing age group of technology users in the country, and these rates will continue to increase every year (Tak et al, 2010). Therefore, in order for long term care to survive and attract baby boomers as its consumers, it must change. The change begins with the use of technology. Technology should assess, help, become accustomed to assist in cognitive and functional abilities, catalyze instead of replacing socialization, and use recognizable interface (Leventhal, 2014). In the future, savvy older adult consumers will be comparing facilities technology, allowing them to establish a competitive drive among facility administrators to upgrade their services. The use of technology within long term care will present the likelihood of doing more services with less manpower and administrative costs. The hands that have done paper work and performed non-skilled tasks
Today, the world’s population is aging at a very fast pace and the United States is no exception to this demographic change. According to the U.S Census Bureau, senior citizens will account for 21% of the American population in 2050 (Older Americans, 2012). Although living longer lives may not seem like a negative sign, living longer does not necessarily mean living healthier. Older adults of today are in need of long-term health care services more than any generation before them (Older Americans, 2012). Because of the growing need for senior care, millions of families are facing critical decisions on how to provide care for their parents.
The culture that is prevalent in America is saturated with the commercials, images, and plugs for almost every consumer good available. It is so ingrained in to our culture that it often goes unnoticed by the conscious mind; that is not necessarily a good thing though, as that is one of the ways advertisers target consumers. Even the music industry has cashed in on the product placement with brand names embedded in songs, or even songs designed completely around getting a consumer to purchase specific products or brands. Music videos that are displayed on stations such as MTV and BET depict situations most people would love to be in, and in those images there are specific brands of goods that people assume will lead them to a life such as that one. Every day consumers are bombarded with almost fifteen minutes of commercial, program promos, and public service announcements, per one hour of network television. In addition they are subjected to almost eleven minutes of product placement (Campbell, Martin, & Fabos, 2013, pg. 321). With such an aggressive marketing strategy, almost half of the time spent watching popular programming is in fact some sort of product advertisement.
In this 21st century, access to basic sanitation remains as a challenge to leaders despite advancement in modern science and technology. It cannot be denied that many people living in certain regions of the world still practice open defecation. Around 2.5 billion people in the world are still without access to improved sanitation and 75% of these people are living in rural area4. Joint Monitoring Programme (JMP) Report 2012 points out that the two thirds of people practicing open defecation are living in Southern Asia. The report also indicates that 45% of the population living in Sub-Saharan Africa do not have access to basic sanitation.
Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyone’s agenda. From television portraying reality shows such as “Extreme Makeover” and fictional dramas such as “Nip and Tuck”, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise,
that they needed to have to pick up the toilet seat and put it down
Abstract. Innovation is a key to many ills. India is plagued by sanitation woes backed by lack of hygiene. Paucity of space in slums prohibits construction of toilets in homes. Absence of toilets leads to open defecation and it becomes a behavioral issue and sanitation drive by Sulabh International has not been sufficient. Innovative method of defecation has to be evolved which would not only be hygienic but also cost effective, Peepoo a bio degradable toilet disposal can be a cure to many sanitation woes. It has been successful in developing countries like Kenya, Nigeria and Bangladesh. It should be tried in India to give an impetus to the swachh Bharat mission
Size of current customer base and market share is small (potential growth and new advertising agreements)
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
Separate cleaning equipment shall be provided for use in toilets, public areas and external areas. (Unsure)