agenda setting necessitate hard power while agenda setting (regarded as legitimate by the target), positive attraction, and persuasion are ...
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...cold war [with the threat of terrorism].”21 Terrorism is a threat that is not entirely understood, nor can it be predicted to act like a great power. In the twenty-first century, strength will come from the smart combination of hard and soft power. Countries are no longer competing with just each other, they compete with the nations who build relationships, policies, and ties. Power in the international area is a product of multilateralism and the will to posses both hard and soft power. The threat of terrorism coupled with globalization and the accelerated development of technologies has brought the globe into an era where collaboration and mutual benefits are drawn for great powers and secondary powers. States act in their own best interests and it is in the interests of states, western or otherwise, to band together to capitalize on hard and soft power resources.
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