Bbm Case Study

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Firm BDM is one of Nigerian “new generation banks” established in 1990 the bank evolved and expanded rapidly in the domestic make to attain the universal banking status in 2001. The same year the bank attained the status of universal banking status as a result of policy deregulation in the sector that also allow Nigerian banks to operate foreign subsidiaries. The bank open its first foreign subsidiaries due to the reputable brand status and capability at time in the domestic market the bank was ready to the leap to foreign investment as explained by the bank executives:
Democracy brought with it, an air of “business freedom” that allowed local businesses to explore growth opportunities that hitherto had remained in the shadows… this equally …show more content…

It was also the strategic objective of bank to contribute and drive the economic growth of Nigeria to redefine the country’s economic landscape through strengthened of its retail banking services (BDM_g2 December 2015). BDM been in a stronger position in the domestic market in terms of capitalisation and position enable it to leverage on the original single banking licence obtained from the Central Bank of WAEMU in their foreign expansion strategy. The acquisition of this license was particularly a motivating factor for the regional expansion in the WAEMU as the license in addition allows BDM to operate in any of WAEMU member states without to the need to seek country to country banking license in the region. This therefore, was seen as a privilege and opportunity for foreign expansion. The interviewees illustrate the “the motives to invest in Francophone West African were driven to entrench an effective presence in the region and drive financial integration whilst leveraging on the unified regional banking licence (BDM_g3 December …show more content…

Therefore, it was the bank strategic intent to expand more in the WAEMU region in 2010 namely Senegal, Togo and Cote d’Ivoire and subsequently in London 2013. Subsequently, with the successful recapitalisation and consolidation in 2004 and 2005, the bank embarks on rapid domestic expansion and further foreign expansion. As explained by the interviewees:
The role played by the domestic factor in the bank cannot be overemphasised as explains by the interviewees
… Nigeria is a complex market, the demand been placed on banks on a daily basis from customers, from the regulators, from every stakeholder of course we spend over the years to help us improve capacity to expand our businesses beyond the domestic market…I think we have learnt a lot over the years from the domestic market and I think this experience internally has enabled us to approach some of these new markets in an informed manner (BDM_g2 December 2015).
Finally, different factors are attributed to the domestic and international expansion of BDM as discussed above. With favourable economic policy in the domestic market couple with the bank specific ownership advantage in conjunction with the market opportunity available in the region played an important role in the motivation to internationalisation as the

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