Essay about The New Frontier : Data Analytics

Essay about The New Frontier : Data Analytics

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The New Frontier: Data Analytics
Letisha Baynes
Strayer University
Information Systems Decision Making (CIS500)
Professor Raied Salman
February 6, 2016

The New Frontier: Data Analytics
What is Data Analytics? Data Analytics is the science of examining raw data with the purpose of drawing conclusions about that information. According to Turban, data analytics refers to the specialized software, capabilities, and components geared towards exploring huge volumes of data to provide greater insight and intelligence quickly in order to sale, market or influence the sale of a campaign. Looking closely, you will find that data analytics is used by several businesses and industries to help companies make more informed business decisions and help prove or disprove theories or existing models within the field of science.
The use of data analytics in businesses is for the purpose of examining business data with a special emphasis on statistical data. Business Analytics further help the businesses automate and optimize their business processes, especially in cases where data plays a pivotal role and treats data as a corporate asset for leverage in gaining a competitive advantage over other companies.
Successful business analytics typically depend on data quality, highly skillful and experienced professionals who understand technologies, knows how it works and understands the organizations processes in depth. The organization should have a capable infrastructure to support business operations and analytics. When a company decides to use analytics, they will need to determine how it could benefit them at the same time considering the following:
• Exploration of data so as to find patterns and trends
• Identifying relationships i...


... middle of paper ...


...ess. From Government entities to social media sites, many organizations are incorporating data analytics as a tool to manage the large quantities of data and information that are coming into and out of the information management systems.








Reference
Dale, B. G., van der Wiele, T., van Iwaarden, J. (2007). Managing Quality, 5th edition, Oxford,
Blackwell Publishing LtdManaging and using information systems. (5th ed.). Hoboken, NJ: John Wiley & Sons Inc.

Lupan, R., Bacivarof, I. C., Kobi, A., Robledo, C. (2005). A Relationship Between Six Sigma
and ISO 9000:2000, Quality Engineering, Vol. 17, No. 4, 2005, pp. 719–725

IBM Business Analytics in the Cloud. (n.d.). Retrieved from
http://www-01.ibm.com/software/analytics/cloud/

Turban, E., Volonino, L., & Wood, G. (2013) Information technology for management (9th ed.). Hoboken, NJ: John Wiley & Sons.



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