1. This commercial is Dior Poison Girl and is 0:47 long.
2. The product being sold is the new fragrance for Dior called Poison Girl. It is a perfume that comes in a small translucent light pink bottle with Poison girl Dior written on the front, with a black twist off top. It contains bitter orange, rose, and vanilla smells which don’t exactly match the poison girl vibe.
3. The demographic they are selling this product to is late teens early 20 something females. They are selling this product using allure, and popularity. They show a young woman attracting the notice of a “hot” guy and imply if you wear the perfume you can get a guy like that too. There is a lot of sex sells in this commercial.
4. This commercial shows a lifestyle, the going out every night parting and taking a guy home lifestyle. It starts off with a young woman dancing in a club, and meeting up with a guy who follows her. It tries to put her in a powerful position where she is calling the shots, and is in control of the encounters. It ends with her saying I’m not a girl I’m poison and a close up shot of the perfume.
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The next scene is at the 32 second mark. It is also an interior shot: but it is night because you can see skyscrapers lit up in the background. It shows the guy sitting on a dark leather chair in the middle of a dark room facing towards the camera. There is a projector in the background with a reflection of the projection of the woman on the window in the background. She is again above him in this shot. And he is staring intently at the projection. A majority of this commercial is edited using thematic montage there isn’t really a point to most of the shots except for some establishing shots that show the girl as being in charge and dominating the guy. In this shot the guy has a lot of negative space other than the guy and the girl; it makes the focus the girl floating about the guy. There is also a contrast in color between the dark room and the white image of the
Though Old Spice targets and appeals to females, they do sell men’s hygiene products, thus, also attracting males and running an ad campaign that males can enjoy. The constant lack of shirts is just enough sexual appeal to catch the audiences’ attention, without driving them away. The caricature of the perfect man, easily enacting a variety of roles, is entertaining for females and males. Additionally, the commercial uses quick transitions and repetition to keep the audiences’ attention and to reinforce the association of Old Spice with the ideal man. Old Spice sells their image as representing the perfect man, and hey if you can’t be him, well you can at least smell like him.
The audiences of the commercial are both men and women. Teens are also a highly targeted audience because they are the main demographic of the line and are the most likely consumers of the product. The commercial is focused from a male’s point of view; this is seen by the way the models are provocatively positioned to face the camera and their poses through the ad. The commercial
It targets young couples very well considering how much young couples are associated with sexual relationships. It also works very well attracting most young people since they’re still immature and are not used to being serious when talking about subjects such as sex. The fact that these people are not serious about these subjects is what makes the commercial so appealing to them. Since they’re not serious about the subject, it makes them laugh which makes them like what they’re seeing, which eventually leads to them being attracted to the product being
The commercial’s main focus is interviewing people of all ages interpreting the phrase “like a girl.” The female director asks the first young woman to show what it means to run like a girl, at which point the teenager begins to jog in place, moving her arms indiscriminately, and making sure her hair stays just so. The director asks the same thing of a young woman, a
Sex sells a common phrase which turns out to be very truthful and also the title of Rodger Streitmatter's book, Sex Sells! The Medias Journey from Repression to Obsession. It seems like no other human act drives "buying behavior" as much as sex appeal does. Therefore advertisers manipulate this human drive and than offer their products as a path of love, beauty and desirability which is their main purpose of advertising. In other words the main purpose of advertising is to sell products and what advertisers must do to get people to buy these products is to make products desirable to the chosen target consumers. The pioneering of bringing prurience to advertising was Calvin Klein, starting with women's jeans going then to men's underwear and ending up with perfume for both sexes at the end. Perfume advertising is a large contributor to sex appeal. In both ads for Opium and Dolce & Gabbana perfumes advertisers use sexual seduction and influence to sell their product. They use sex appeal to grab our attention and play with our fears and desires and they manipulate us by fulfilling our erotic fantasies and dreams.
The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to the attractive woman on the right with bright colors drawing your attention there as well as the bottle of whiskey which is right in the middle of the page. Then what gets these peoples attention to stay there is the fact they have an incredibly good looking female who is posing in next to nothing. Then a way that they try and get the females to look at the advertisement and read it is by showing a very plain girl who seems to be very typical of girls during their younger years. Then beside they show the same girl who now has become a women who is very attractive and just seems so much more powerful and sure of herself. One way that you can achieve that is if you drink Evan Williams Kentucky straight bourbon whiskey.
Second ad is that a man calls his wife and tells her that he promoted in his job na dnow he is a manager and also invite her to a dinner at a very expensive and famous restaurant. Then we see him and his wife in the restaurant at night. She gives her husband a De Beers watch to congratulate his promotion and everybody turns to them to see the watch.
The advertisements for vodka that the Skyy Vodka company comes out with is filled with sexual tenacity, that draws in both men and women who come across their advertisement. Skyy Vodka is a company who consistently produces and evoke very sexual advertisements. The company’s advertisements repeatedly contains a slim, young, and beautiful females who wear provocative clothing, and in many occasions the women in the advertisement usually has a sexual dominance over the male counterpart. The single underlying reason why Skyy Vodka’s advertisements has proven to be very successful is their use of sex by the way they represent their females. The company do not hold back the appeal to sex and they commonly promote the sexual benefits of drinking Skyy Vodka. The use of sex is used everywhere and we have undoubtedly seen it work from ads in magazines and movies to commercials and merchandise, the fact of the matter is that sex is a great and powerful way to market an item or idea. While the advertisement for Skyy Vodka titled “The Antagonist” seen in People magazine’s May 7, 2007 issue adheres to the usual standards of Skyy ads, it has an underlying theme of white, male supremacy and the female threat to that power. Skyy Vodka has become an object that exemplifies sex to young adult males and creates a sense of confidence as the advertisement suggests that consuming their vodka will result into woman being attracted to them.
The stereotype that most of the companies nowadays uses is the sexual intent advertisement. Since mostly everybody have interest in sensuality, companies abuses this method of having a sensual advertise. As of today, most of the commercial in television have a sensual feeling or visual that society looks forward to. This will give the interest of the society to view and watch the commercial.
This advertisement appears in the Seventeen magazines, whose readers range in age between thirteen and twenty-five. The visual shows a young, blonde, Caucasian female who is attracting the readers to the COVERGIRL™ product. Placing this sort of ad in the Seventeen magazines is appealing to most young women due to the beautiful celebrity, Taylor Swift, who uses the same product. Also, the colors used, such as the pastel pinks, draws in the reader since they are very feminine colors. Finally, the product itself is appealing to the audience of Seventeen because younger women like to look their best, and to do that, lip-gloss is a handy accessory.
The makers of this commercial intended the audience to be teenagers and young adults. The values used were sex appeal (of one of the...
This persuades women to buy the Old Spice body wash for their man, so that the body wash will make their men more masculine and dominate man, like the “perfect man” example, Mustafa. While the commercial not only reaches out to the “ladies”, but it certainly appeals to men’s emotions also. The Old Spice ad targets the men by signifying a perfect image of what an “ultimate man” ought to be like by using the attractive, physically fit, Isiah Mustafa in their commercial. This strategy is used to make all of the men who feel like they are not up to par feel as if they must do something to change their physical appearance. In a modern society that is filled with gender stereotypes and specific ideas of manliness, men impulsively desire to smell, look, and be just like Isaiah Mustafa, who is a man that exemplifies almost all of the necessary masculine traits that society places on men. This Old Spice commercial targets men emotionally by inferring that they as of now, they are not exactly the man their female spouse is expecting them to be, but if the men start using Old Spice, they will become more desirable to the “ladies”. These advertisements appeal to the men’s emotions and forces them to desire to a masculine man, therefore influencing men to purchase the Old Spice body wash that will intuitively make them a “real
The advert is for a new product called ‘WOMAN’ that they are adding to their line of fragrances. The first thing that is noticed about this advert is the colour. It is very contrasting with the black and white, and gives a big impact to the audience. The white usually signifies innocence but with the black background it’s suggesting hidden depths, like a wild side that you could have. The model’s look is very confident, like she can get
Dior uses different market segmentations to sell their product. First of all, there is a geographic segmentation. Perfumes are luxury products. Thus, they target wealthier areas like North America, Western Europe, Japan, etc. Since Dior is popular worldwide, we can obviously find it everywhere, but their market is based on these areas’ needs. Then, they use demographic segmentation. They target adult women who have quite high incomes. Perfumes are something not everybody can afford. This fragrance can be worn for any occasion, special as well as regular; it is light but demonstrates personality and feminity. They are trying to get a medium to strong loyalty status. As for any perfume, if a woman likes it; she will probably buy it again. It is a very accessible product. Any store like Macy’s, Nordstrom or Sephora in North America or “perfumeries” in Western Europe will sell J’adore. The segment is very large, because many people, even if they do not fall in one category, will buy perfumes for special occasions, like Christmas. This is a gift that always makes a woman happy, and Dior develops its marketing around that. Indeed, during Christmas, they make a lot of offers that combines a lotion with the perfume for example. Also, there are no separate segments between women; all women want to wear perfume.
There are a lots and lots of advertises that contains a bit of exaggeration, sex and a message to make the consumer feel an association going on by using or buying that product. For example, Coors light beer commercial contains a lot of stuff that might get people to feel an association going on if he or she drinks that Coors light beer. On one of the Coors light beer commercial, there's a commercial that shows couple of young man and woman drinking Coors light beer and playing volleyball up on the Rocky mountains. A lot of people especially the people around their 20's would be convinced that if he or she drinks Coors light beer, then they could enjoy the coolness of being young and active. Since the commercial contains both sex, it would refer to the people aroun...