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When I think of corporation culture I think of vision, beliefs, values having a united front and activities of member within the company that affect society and the environment. A company’s leadership provides the vision and support needed for ethical conduct, in order to be successful. As well as to maintain a good relationship with society companies needs plans and structure for addressing ethical concerns. (Ferrell et al, 2013 p.219)
Yes I do think that New Belgium Brewing has developed a corporate culture that helps lead to ethical decision making. New Belgium Brewing although a small business is based in Colorado and founded by Jeff Lebesch was motivated while on a biking trip through Belgium. The case states “the company places great importance on the ethical culture of the brand.” (p.357) Furthermore explain that, what a company says and does must be synchronized. New Belgium Brewing knew about their core values and beliefs before the company was established. It adapted a triple bottom line to measure success was through profits, people and the planet. (p.358) Through New Belgium Brewing mission statement they dedicate it to quality, the environment, its employees, and to its customers. (p.358) Such as kindling social, environmental, and culture change as a business role model. Another example is Environmental stewardship: minimizing resource consumption, maximizing energy efficiency and recycling.
Since employees are a reason for NBB success, employees are granted many benefits. Such as free catered lunch every month, after a year with the company are given a cruiser bike it that it allow to cut down on pollution. After 5 years earning an all expense paid trip to Belgium to “study beer culture.” (p.359) On top of all ...
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...of ethical decision-making. There is not one aspect about this case that makes me feel that they aren’t doing their job. This company has demonstrated that when a company has great core values and beliefs they can be successful. They are a company that has cared not only for their quality of their product but for their customers/staff, and its environment. NBB has given back to the community through donation and sponsors. To add-on they have also innovated ways that help out the environment. Personally I agree with the following statement in which NBB “Defining itself as more than just a beer company, the brewer also sees itself as a caring organization that is concerned with all stakeholders, including the community, the environment, and employees.” (p.362)
Works Cited
Ferrrell, O. C. "Courseload." Courseload. N.p., n.d. Web. 13 Nov. 2013.
Chimerix’s initial and final decision contributes to the company’s reputation as viewed through ethical lenses and adherence to the Benedictine values. The ultimate goal of a company should be to fulfill a set of ethical conduct while maintaining a profit. Chimerix underwent a transition in the case of Josh concerning the values it upheld. Some core principles o...
Belgium is known for a culture of high-quality beer and this concept was formulated by an electrical engineer from Fort Collins, Colorado. The electrical engineer, Jeff Lebesch, was traveling through Belgium on his fat-tired mountain bike when he envisioned the same high-quality beer in Colorado. Lebesch acquired the special strain of yeast used in Belgium and took it back to his basement in Colorado and the experimentation process was initiated. His friends were the samplers and when they approved the beer it was marketed. In 1991, Lebesch opened the New Belgium Brewing Company (NBB) with his wife, Kim Jordan, as the marketing director. The first beer and continued bestseller, Fat Tire Amber Ale, was named after the bike ride in Belgium. The operation went from a basement to an old railroad depot and then expanded into a custom-built facility in 1995. The custom-built facility included an automatic brew house, quality-assurance labs and technological innovations. NBB offers permanent, seasonal and one-time only beers with a mission to be a lucrative brewery while making their love and talent visible. In the cases presented by the noted authors (Ferrell & Simpson, 2008), discusses the inception, marketing strategy, brand personality, ethics and social responsibility that New Belgium Brewing Company has demonstrated. The key facts with New Belgium Brewing Company are the marketing strategy, promotion, internal environment and social responsibility with the critical issues of the public, brand slogan, growth and competition.
This report addresses the issue of whether Amsterdam Brewery should invest and promote new products or continue to focus on current products. And, whether Jeff Carefoote should pay attention to whole brands or spent expense to increase brewing capacity. The report describes a strategic plan to ensure Amsterdam Brewery’s competitiveness in the market.
Budweiser's mission is to be the number one beer company in the world by enriching and entertaining an increasing global audience. To deliver a substantial amount of 15% return to our shareholders, we will add to life's enjoyment through our products, services, and relationships. In addition our goal is to increase sales by 25% each
The ethical code of an organization illustrates the importance of being honest, acting with integrity, and showing fairness in decision making (Bethel, 2015). Ultimately, “laws regulating business conduct are passed because some stakeholders believe they cannot be trusted to do what is right” (Ferrell, Fraedrich, & Ferrell, 2015, p. 95). In the last couple of years, culture has become the initiator for compliance, which means from the top down there has to be a commitment to act in a way that represents the company’s core values (Verschoor, 2015).
Breckenridge Brewery has a strong business in brewing beer. Due to the lack of professional management expertise and venturing into the wrong business, the company has not been able to turn in a profit. It is important that the company try to resolve these problems as soon as possible. Only then, will the company get out of the red and hopefully, move on to a higher level.
Each organization big or small has its own values, ways of doing things and assumption that it operates in. The principles and ethics that exist in each of these companies are the baseline through which the company operates its affairs. This is what can be called as that organization’s culture. The culture in existence has an impact on the productivity, effectiveness and efficiency (Keyton, 2011). The basis of setting the most appropriate culture of a company is not only to move or increase the profitability but also to make the stakeholders happy and satisfied. One aspect of that is the employee or the human resource the firm who put their expertise in the firm and add a bit of creativity and innovativeness to move the products. Chick-Fil-A operates in a competitive industry thus it requires all the stakeholders.
The purpose of this case study is to explore the implications for expanding the products offered by Mountain Man Brewing Company (MMBC) from one product, Mountain Man Lager, to adding a Light version of the beer. This paper will evaluate the following:
Boston Beer Company’s corporate citizenship and public image is one of the things that the company has been very successful at doing. The company has introduced several more environmentally friendly procedures and also tries to recycle as much as they can. They reuse bottles; crates and whatever else they can to not only save the company money but to help the environment. The company has also helped in creating and retaining approximately 300 jobs through the Samuel Adams Brewing ...
1. New Belgium Brewing Company gained its optimistic reputation from tremendous marketing strategies and social responsibility from its product, employees, and stakeholders. Starting its brewing company, from a small basement, Jeff Lebesch turned his vision of competitive brewing into reality. New Belgium Brewing Company offers favorable, high quality ales and beers from Fat Tire Amber Ale, Sunshine Wheat, and Blue Paddle. The organization’s cornerstone of its strategic focus is building relationship with employees, customers, the environment, and the community as the reason for this is New Belgium’s extensive marketing plan and its mission statement and values.
The definition of corporate culture is the beliefs and behaviors that determine how a company 's employees and management interact and handle outside business transactions (Fisher). A culture of a company can very it can be fun and relaxing or uptight and all about business what ever it is the way the company does everything from how they sell their products to how you are expected to work . A lot of people think of Google when they think of place that has good employee culture, but all the extravagant things that they offer doesn’t mean that that is the only thing that makes for a good employee culture. For example the human resource department at Netflix is more typical not offering any nap times or special foods but it offers things on a
Many employees when looking for a job or deciding whether to stay with their current employment often considers the employee benefits the company offers.
While our organization prides itself in a well-defined and thorough code of ethics, there are occasions where situations arise, but the solution is not clearly defined within our code. In such a case, it is critical to develop a decision making framework that allows our employees to make a decision while operating within the moral guidelines of our corporation. In the hope that we can eliminate discrepancies, Royal Dutch Shell has created an ethical decision strategy that will make clear the ethical standings of our corporation and ensure a consistent decision making process. Our decision making process is focused on our stakeholders, and how we can maximize their benefit.
Ferrell, O.C. (2010). Case 8. New Belgium Brewing (A): social responsibility as a competitive advantage (pp 473-479).Mason, Ohio:South-Western/Cenage Learning.
Organisational culture is one of the most valuable assets of an organization. Many studies states that the culture is one of the key elements that benefits the performance and affects the success of the company (Kerr & Slocum 2005). This can be measured by income of the company, and market share. Also, an appropriate culture within the society can bring advantages to the company which helps to perform with the de...