Competitor Analysis: Nepali Car Company In The Automobile Manufacturing Company

Nepali car company 's competitors Analysis Report

This is just an overview.

Nepali Car is a car manufacturing company that makes wide varieties of automobiles. Its primary competitors are General Motors (GM) and the Ford Motors Company. Both of the competitors have deep rooted into the automobile industry and are in the existence since early 1900’s. There are wide range of target customers of these competitors. These competitors have used wide variety of the techniques in order to win the customer segment. One of the techniques they have used in order to promote their business is the use of the social media for the marketing and providing information of new product lines to the target customer segment. In this analysis we will be discussing how these giant competitors are using social media in order to increase their sales and to become a successful in the auto manufacturing industries.

GM has primarily used social media tools such as Facebook, Twitter, Instagram, and Blogs. There are millions of followers who follow GM’s tweet every day. We also noted that there are millions of Facebook users who view the GM’s site every day. One of the web article noted that “GM has more than twice as many Facebook likes (520,000) than it does twitter followers (220,000)”. The company has not only relied on the Facebook or twitter, but also has created a cross-functional team to quickly respond to and interact with people who talk about the company and its products on social media. This effort is highly recognized by the company to understand the customer 's values as well as the company target goal. This strategy is something different than the every organization does to maintain balance relationship among their competitors by using the social