Since time immemorial, business activities have continuously been controlled by the forces of demand and supply. In light of this, it is evident that prices of commodities are achieved through an in-depth analysis of demand and supply. Nonetheless, driven by selfish reasons as well as in the quest to increase profits and consequently reduce losses, thus maintaining relevance in a competitive business environment, entrepreneurs’ apply dirty tricks as ingredients in the negotiation process. In a business environment, negotiation is prevalent as parties involved apply various strategies to achieve a win-win or win-lose situation to an argument. The negotiation process can be a tiresome experience. In this regard, it is important as a negotiator to spot such dirty tricks way early in the negotiation process. For this reason, Fisher, Ury and Patton (1991) point out that party to a negotiation process should be extra keen to select the dirty tricks such as personal attacks and commit those involved to the intentions thereof. For example, when purchasing an automobile and you note the seller does not want to conduct an extensive road test to ascertain its effectiveness, it is important for the buyer to ensure that is done without delay. This is because such dirty tricks are largely practiced by rogue entrepreneurs’ out to increase profits or reduce redundancy at their point of sale. In addition, bad guy/good guy as well as injection of threats is some of the dirty tricks that are evident in scenarios whereby the negotiators escalates demands while on the verge to cement an agreement as well as destabilize a negotiating party with tactical alternatives. In light of this, it is imperative to appreciate the fact that applicatio...
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...the inbuilt capacities. This makes the other negotiating party to partly negotiate from a known standpoint unlike beating around the bush. Conversely, it is incongruent to overprice a commodity or service especially in modern day liberalized business environment (Fisher, Ury and Patton 1991).
Question 4: “How do I try out these ideas without taking too much risk?”
In business, risks are inevitable. This means that for a business idea to flourish, one is expected to put extra energy into it including and not limited to injection of adequate capital as well as engage in limitless advertisements. The authors point out that making an investment is an indelible ingredient to ensure that business survives harsh economic climate (Fisher, Ury and Patton 1991). In conclusion, taking time off to conduct reviews about the performance also helps in not taking too much risk.
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