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...he consumer. The consumer will never have a physical or personal connection with celebrity, but having things in common or the physical attractiveness. Horton and Wohl define this fake relationship as “intimacy at a distance”, according to Choi and Rifon individuals have a tendency to form the illusion of an interpersonal relationship with celebrities due to their repetitive appearance in the mass media (308). Not only harming the beauty and nature of a bond between two human beings, but saying that it is acceptable to love and care for a product and celebrity more than a person with feelings and who could actually talk back. It is damaging what a real relationship should represent to creating the consumer to crave more products that their favorite celebrities represent to have a sense of need to elevate a better relationship with a product and celebrity at a far.
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