― Nelson Mandela
Within our busy lives, how many of us stop to think about how our everyday activities impact the environment? As we are driving into work, do we ask ourselves critical questions about how our everyday behaviors impact the various emerging environmental issues facing our rapidly growing world? Throughout the years, many disturbing events have emerged, highlighting the delicateness of the world’s environment: powerful storms, chemical spills, declining animal populations and many others. Loitering behind these events is the frightening realization that we may have caused irreversible damaged, through our daily behaviors. With the understanding of the various ailing environmental issues, how do we educate the public about acquiring environmental sustainability?
The United Nations Environment Programme (UNEP) created a document that emphasized issues they considered to be pressing for the 21st century. Food security, climate change, and urban sustainability were within the group of emerging issues, but I would like to focus on one critical issue that needs to be addressed before starting any campaign: renovating human behavior towards the environment. In the article Values and Environmental Ethics-Pillars of Changing Human Behaviour Toward Sustainable Development, the authors stated that the
“environment and its components are judged in accordance with human needs and aspirations”(2), arguing the idea that we, humans, need to find value in a cause before taking action.
Within this age of fast pace news, it’s essential to stand out among the crowd of marketing and find the right pitch. The old way of buying an ad in the newspaper or a...
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...er, Facebook, Tumblur, just to name a few, are the media giants of our time. No longer are newspapers breaking the news: anyone with a cell phone can be a reporter. By telling your friends, and they tell their friends, and so, are issues bring brought into the national conversation. Even with its flaws, the KONY campaign in 2012 brought much needed attention to the topic of children in militant groups in Uganda. The communication challenge needs to be more on collective organizing and political pressure, which would eventually turn from a political identity to a personal identity. Through these sudden inspirations, we can start by engaging change for ourselves, then through institutions, such as businesses and policymakers, by developing a plan of urgency and challenging humans to change their behaviors, that will reduce the impact, supported by consistent polices.
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