Coca Cola Marketing Analysis

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Introduction The nature of selling product is catchy and entertaining advertisement and many of the audiences are more then likely unaware and do not know any better on what the product really is about. Sugar Water Power The claim in the Coca Cola vitamin water to be similar to exercise and fight the flu is misleading should be only treated as popular sugar water drink. It is clear that the promotion of this drink is geared towards young people that do not like their vegetables and see the word vitamin on the label and it tastes good due to the massive amount of sugar in the drink. The vitamin water and sugar is not going to burn calories, but add them to the body so that is more calories that a person will have to work off by exercising …show more content…

I believe the consumer should be also responsible as labels on alcoholic drinks that warn pregnant moms and the harms to their baby’s health. The advertisement should be clear about the ingredients and the company can do what they need to do for the catchy ads and bottle or can design. If the problem is with adolescents, then the parents should take hold of the wheel control the amount of popular fad drinks their children are consuming. The problem is when those drinks are misused and mixed with other drinks such as alcohol. I have often heard of people ending up in the hospital or dead due lack of sleep for days because of the overdosing on energy drinks. The Federal Government Food and Drug Administration have stepped in over the many years to regulate what we put in our body. For example, food processing regulation on sanitary and quality of foods, labeling and genetically modified organisms to be advertised. They should get involved with misleading ads for soft drinks and similar products. I know that some countries like Canada will not sell sugar water out of a fountain machine or sell alcohol at a convenient store as part their health …show more content…

Taking a multivitamin is a way to have the recommended daily dose of vitamins, but the better way is through a persons diet. Washing their hands and receiving a flu shot is a good way to prevent the flu, but ultimately, living a healthy life style with exercise, diet, and cleanliness will keep the doctor away. The demonstration of how much sugar is in the vitamin water was horrific to audiences because those examples are kept in the lab and out of the consumers mind because the consumer really knew what they are digesting, they would not buy the product and the product maker would lose money and employees could lose their jobs. This is a classic example of those old fashion remedies where a salesman on a wagon cart is selling the cure and remedy to many ailments the ingredients are natural homegrown earthly herbs and spices. The only thing the customer has to do is believe, even if it acts as a placebo and maybe it is the same for such drinks like vitamin water and

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