Quality refers to the ability of a product or service to consistently meet or exceed customer requirements or expectations. Different customers will have different expectations, so a working definition of quality is customer-dependent (Product Quality - Boundless Open Textbook, n.d ).
The manager of BMW was thinking what the customer want, they soon notice the digitalization and the associated technical, after that, when they are making the decision, they will consider the technical first. According to times and customer need, we can see BMW 's strategy is more pay attention to digitalization and associated. They have bought Nokia 's high-definition mapping business and cooperation with U.S. consumer technology giant Apple.
Successful management of quality requires that managers have insights on various aspects of quality. These include defining quality in operational terms, understanding the costs and benefits of quality, recognizing the need for ethical behavior (Product Quality - Boundless Open Textbook, n.d ).
The digitalisation can let driving more comfortable and easier for customers, it can bring unexpected benefit for a driver with enjoying in driving, This not only reflects the understanding of the costs and benefits of quality but also reflects the ethical behavior.
Product differentiation is a competitive business strategy whereby organizations attempt to gain a competitive advantage by increasing the perceived value of their products and services relative to the perceived value of other organization 's products and services (econ...
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...er plays a key role in chalking out the whole operational policy. The manager could also make suggestions on how to make an optimum use of the resources of the organization.
Manage support services: Each support service has its own set of abilities and responsibility areas that finally contribute to the organizational goal. The operations manager must maximize the output of the various support services
Managing third party relations: An organization may use different third-party services, such as security, administrative assistants, and transport. The operational manager needs to ensure that when the third-party is hired, the Standard procedures must be followed. Also, the manager needs to ensure that the necessary administrative and legal formalities are completed, of course, include ensures that the third party correctly executes the agreed terms and conditions.
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