Introduction The national trust was founded in 1895. It protects over 350 historic houses, gardens and ancient monuments. This organisation is a charity which does not rely funds from government but depends on membership fees and donations from members. "We're a charity that works to preserve and protect historic places and spaces – for ever, for everyone." (National trust 2013) This report will be based on an analysis of the national trust organisation, the external audit will be examined using the pestle analysis and porters 5 forces, whilst the internal audit will be interpreted by engaging with the marketing mix. Furthermore the report will also include a swot analysis and recognise the target market of the national trust organisation. Lastly the report will also recommend future actions and procedures to prevent loss of customers. PESTLE analysis A PESTLE analysis is a macro environmental framework used to understand the impact of the external factors on the organization. PESTLE stands for "Political, Economic, Social, Technological, Legal and Environment” factors. The National Trust is a charity which is independent from Government funding. However, they rely on the support of the public customers through membership and donations. Therefore the national trust is a registered charity which is also entitled to certain tax exceptions on their income and profits made from trading activities. They own more than 350 historic houses and ancient monuments. Nobody can sell or purchase any of the Trust’s properties without its permission. The charity employs over 5000 fulltime and part time staff and has over 50,000 volunteers who help and see their vision. National trust has done well to sustain incomes during the early years of r... ... middle of paper ... ...ational Trust website also provides an online shop from which anyone can buy gifts as wide-ranging as farm products, cards and craft items. Promotion Promotion covers all the techniques how the organisation advertises its products and services. The national trust has advertised in many ways to engage with their customers by using ways which people are familiar with. These are newspapers which is an traditional way or even more modern such as Facebook, twitter and YouTube. As the charity grows its’ relied on social media/internet the most to help boost their marketing campaign. SWOT analysis and target market ‘The strengths, weaknesses, opportunities and threats analysis often forms the bedrock of any product planning process. It provides a simple yet effective framework for analysing both internal resources and external trends and competitors’ (Pender, L, 1999: 179)
... this charity is genuine. The RSPCA logo is instantly recognisable, it is a “harsh logo”; black and white it is plain and simple; a bit like the lives of these “vulnerable” creatures. Furthermore, an official approval from the queen herself caught my eye; this shows that if this charity is good enough for the queen it is defiantly good enough for us.
Many people know about 501(c)(3) nonprofit organizations, but other types of nonprofits are not as commonly known. The IRS established several sections of the Internal Revenue Code that nonprofit organizations can qualify under. An organization desiring to apply for nonprofit status, must apply under the section that fits its purpose. Understanding the types of nonprofits available and the qualifications for each helps you choose the correct section to apply under.
Technological change, change in economic climate, natural occurrences and such-like are matters that concern the macro-environment of a business. These external, uncontrollable, influences can and will impact hugely on the success or failure of a business. One of the tools that are applicable in considering these factors is PESTLE. Political; Environmental; Social; Technological; Legal and Economic considerations will need to be engaged in order to prepare the business for macro-environmental influences. For this reason, PESTLE will be the most appropriate tool to use to identify and outline the main macro-environmental factors that may affect my business.
...ons and the sustenance it works to provide throughout an area in need. I had the fortunate opportunity of taking part in such an organization because of the President of CERT International, Dr. Ken Daugherty and his deep want to help and service others. Knowing that through the giving of a donation, helping of a hand at a volunteer event, or perhaps even just a few kind words of encouragement towards a neighbor, one can develop as a volunteer. Knowing through it all that there are discrepancies within non-profit organizations, as many work to acquire funds inappropriately and mislead its benefactors. Considering the good and the bad, it is to be said that a tremendous amount of good can be done through a non-profit organization and its many volunteers. Many have devoted their time, money, and efforts towards the act of relieving many from adversity, will you?
Having a wish fulfilled is a desire everyone keeps, but granting one is a special characteristic of a chosen few. Such is the ideology of the Make a wish foundation. This simple, but powerful belief is what drives the Make-A-Wish foundation. For children who must face the uncertainty of a tomorrow, due to their rapidly deteriorating health, a wish is more than just a desire. It’s a hope. Hope is what carries us out of the darkest of slums, to keep going. To face a tomorrow. Make-A-Wish is committed to granting the wish of every eligible child. They do this believing that wishes can make sick children feel better, and sometimes, when they feel better, they get better. Since the spring of 1980, they have been granting the wishes of children diagnosed with a life-threatening medical conditions. The make a wish foundation has the ability to not only unite a society as whole and further the awareness of life threatening illnesses, but also gives hope to individuals and a community as a whole.
With the nonprofit sector and NGO’s growing exponentially to reach about 3.7 million worldwide, there have been regulations put in place that have restricted different aspects of their mission. Mark Sidel, author of the article, “Regulation of Nonprofit and Philanthropic Organizations: An International Perspective”, discusses these regulations that are affecting all nonprofit organizations throughout the world by addressing the effects in one specific country, China. Sidel’s article is featured in The Nonprofit Quarterly, a magazine discussing contemporary issues and topics within the nonprofit field, allowing individuals with interest to be informed on accomplishments and issues within this sector. As the article progresses, Sidel’s credibility
There are three different sectors in our economy, (1) the government, (2) the for-profit sector, and (3) the nonprofit sector. Each one plays a vital role in helping our economy grow, however, nonprofits are being perceived by the public as organizations who are off in their own little corner and who are out to serve only one purpose; bettering the world while zeroing out their books. To many, it doesn’t occur how integral these organizations can be to the overall function of the economy, mainly due to the stereotypes that come with them. There are a lot of questions out there pondering what’s true and false regarding the nonprofit sector, questions about the relationships nonprofits have with the government, how nonprofits should be studied,
Saint Jude employs a cause marketing strategy. Saint Jude utilizes various means to inform the general public about their organization and mission. Television ads with celebrities are often used to solicited donations. Saint Jude has also partnered with various stores to silicate donations from their customers in turn for the donation the donor receives a stuffed teddy bear. Social media has also become an valuable vehicle for Saint Jude in their fundraising efforts. Throughout the year several fundraising activities are held across the United States to raise money and draw attention to the needs of the hospital and the children.
Acumen Fund is addressing the large social issue of poverty that affects millions of people in the world today. They help other organizations that provide those in need with goods and services by using entrepreneur-like skills and by providing them with funding.
Kennedy A. (2014) Castle Vale Housing Action Trust: Lessons in Regenerating Communities Lecture, University of Birmingham.
Two Types of Trusts There are two types of trusts , private and public trusts. A private
General Property Trust (GPT) is a real estate company founded by Dick Dusseldorp in 1971. It is Australia’s first property trust, managed by Lend Lease and is one of Australia’s largest diversified listed property groups. GPT have 65 buildings in Australia, predominantly in Queensland and New South Wales. The CEO and managing director is the same person, Mr Michael Andrew Cameron while many different employees occupy many different roles. The purpose of the General Property Group is to maximise the financial potential of Australian property with solutions that fulfil the aspirations of investors, tenants and communities. The company has been through periods where they had high debt which nearly brought them undone. (GPT, 2014)
Australian Charities and Not-for profits Commission (ACNC) 2013 research report, “Public trust and confidence in Australian charities,” Chant Link 2013.
The first phase of a strategic analysis, Macro Environmental Analysis, commonly referred to a PESTLE framework, is the assessment of opportunities and threats to the industry where the firm belongs that is outside the control of our industry. The PESTLE stands for Political, Economic, Socio-cultural, Technological, Legal and Environmental (Pestle-Macro environmental analysis, 2012), describes a framework of macro-environmental factors used in the environmental scanning component of strategic management, forming part of the external analysis when making a strategic analysis; it basically gives an overview of the different macro environmental factors that the company has to consider. Strategic PESTLE Analysis helps us identify the growth or decline tendencies, business position, possible threats, and direction for operation.
The NHS (National Health Service) is a system in England set up by the UK government for treating and aiding the health of people in the country.