Asian Institute of Technology

Asian Institute of Technology

Manfield Coatings Company Limited was founded in 1986 to provide high

quality customized paint and pretreatment products supported by

on-site technical services to industrial manufacturers whose

end-customers are mainly in Europe and USA. To cope with the heavy

demand amounting to over 1000 tons per month, it utilizes a

purpose-built factory in Songgang, Shenzhen which features 25,000 sq m

of land, 24,000 sq m of floor space and a work force of over 600 to

provide efficient service to its customers. The company is well known

for adopting best practices in production. It is planning for rapid

expansions in Shenzhen, Tianjin and Shanghai in the coming years.

Its customers appreciate that the products and service enhances their

competitiveness which in turn leads to the rapid growth of the

company. To cope with heavy demand amounting to over 1000 tons per

month a purpose-built factory in Shenzhen has been utilized, which

features 25,000 sq m of land, 24,000 sq m of floor space and a work

force of over 600 to provide adequate service to our customers.

The center piece of its service strategy is 'prompt & reliable' which

effectively caters to the special need of the industries it serves

such as toys, motor-cycles, bicycles, audio equipment, domestic

appliances, electrical appliances, lamps, clocks, candles, can

coaters, powder coaters etc.

To be "prompt", the company successfully set up a system which enables

daily production of over 280 customized products and 160 color samples

with a typical delivery time of two to three days. Moreover, a

pre-conceived spare capacity allows them ...

... middle of paper ...

... source of profit.

Because of all the changes the company had been gone through, Manfield

had realized increases in turnover and profit, which is the most

valuable for the company itself.

So although the difficult business environment world-wide, the company

had done a good job and on the right moment to improve its business in

the right way.

Bibliography

1 https://eez105.ee.ust.hk/job_open/des/Manfield_Coatings.doc

2 case: Manfield Coastings Co.Ltd.: Quality Management as the Winning

Formula, V. Mak, The Asia Case Research Centre, The University of Hong

Kong, 2003

3

http://www.trade18.com/detail.php?mode=cmpy&id=6383&PHPSESSID=8e4e988998ee4879584fbf3fe3d1517f

4 http://www.hkma.org.hk/news_view.asp?news_no=20050805001&ver_type=E

5 www.apmf.asn.au (Australian Paint Manufacturers Federation)