Nascar's Racing Teams Essay

Nascar's Racing Teams Essay

Length: 1735 words (5 double-spaced pages)

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NASCAR's Racing Teams

In 1998, NASCAR was at its 50th anniversary and vary famous at that time. NASCAR is all about racing car, and had become a marketing powerhouse, with races, merchandise, collectible, apparel, gift, accessories, toys and co-marketing tie-ins with Coca Cola which was the huge promotion of the soft drink company had done. As organized sport, NASCAR is unique in that, its drivers are treated like independent constructors rather than employee. As a driver of a successful race car, Gordon represents the most vision able part of an incredibly complex team of individual, to build the winning team you need tree majors-people, equipment and money.
Jeff Gordon-Racing Sensation is the winner on the Winston Cup racing scene since 1993. He has captured the imagination of race fans around the world and he is the youngest driver in 3 NASCAR Winston Cup overall championships.
The High Performance Team, Gordon represented the star attraction believed that it was Evernham who pulled the whole act together. He was responsible for a group of over 120 technicians and mechanics and an annual budget estimated between $10 and $12 million. He has strong opinions as to what it takes to consistently finish first. To win the race drive by different rules, high performance teams do not happen by chance; rather, they are the result of good recruiting and meticulous attention to learning every detail of the job. With 10 wins in 1997 and 13 wins in 1998 the Gordon recipe for success has resulted in three Winston Cup Series Championships.
Review Questions
Q: 1. Evaluate Jeff Gordon's race team on dimensions discussed under the author's conversation on characteristics of high performance teams.
A: Jeff Gordon's race has a high per...

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