narrative reports Essay

narrative reports Essay

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The narrative report is a collection of information used to represent a company’s business, its market position, the used strategy, the performance and the future prospect. Occurred events, different detail and descriptions are usually the main focus of narrative reporting. The narrative report assign the presenter of the company to put the occurred events, that lead to any kind of compilation or problem, in a certain order. The main body of the essay will include a critical discussion of some key characteristics required for a good narrative report to be produced. It will also include critical discussion for the usefulness of narrative reports in the decision making of managers and shareholders. There is also a description of some of the most important characteristics for producing a good annual report. The public limited company used as an example for supporting the discussion in the essay is Anheuser-Busch InBev. The company is leader in beverage and brewing in the world with more than 25 percent global market share and as of March 2012 it is the largest fast-moving consumer goods company by firm value. (Anheuser-Busch InBev 2012 Annual Report)
The conducting of multiple studies in the last years provides us with information about the usefulness of corporate annual reports for investors. The evidences developed after the studies are conflicting one to each other, since they were conducted only among individual investors. (Anderson, 2012) The next sentences include discussion on the different findings obtained from the studies, such as investment objectives, information sources, readership and importance of sections contained in corporate annual reports, the desire for additional information and others.
The investment objectiv...


... middle of paper ...


...ribution of the company is helpful for the company’s reputation.



Works Cited

• Anheuser-Busch InBev, 2012. Annual report 2012. [online]; Available at: http://www.ab-inbev.com/pdf/AR12/AB_InBev_AR_EN.pdf; [Accessed 4 February 2014];
• ACCA & Deloitte, 2010, “Hitting the notes, but what’s the tune?”
• Anderson, R. 1981, “The Usefulness of Accounting and Other Information Disclosed in Corporate Annual Reports”;
• Campbell, D. & Slack, R. 2008, “Narrative reporting: Analysts’ perceptions of its value and relevance”;
• Deloitte 2013, “A new beginning: Annual report insights”;
• FRC 2011, “Cutting clutter: Combating clutter in annual reports”;
• Yeoh, P. 2010, “Narrative reporting: the UK experience”;
• Shadunsky, A. 2011, “What Information in an Annual Report Can Be Misleading to Investors?” [online]; Available at: http://bit.ly/LPNz6u; [Accessed 4 February 2014];

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