Napster Essay

Napster Essay

Length: 1940 words (5.5 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

Nowadays, online music is more popular than before. The Peer-to-Peer online music that was used by Napster became a huge legal barrier to this company up to closing down their business. New Napster's owner, Roxio, has been trying different strategies to cover increase their revenue and customers again. There are different strategies for Napster to increase its market share in this market. This report will provide few strategies that would be efficient for Napster to compete with their competitors specially Apple and Rhapsody.
Reputation!
In today's market is has becoming increasingly important for organizations to posses a strong brand name and reputation. People everywhere recognize Napster. Why? Because it was the first company to offer digital music downloading. This provides Napster with a huge advantage over its competitors. Unfortunately because it was the innovator of this new technology Napster had to deal with copyright infringement charges brought about by the RIAA (Recording Industry Association of America). Despite the fact that Napster emerged from this battle they still suffer from being tagged as the company that was caught in legal trouble. For this reason, many people who have limited knowledge in online music downloading will steer clear of using Napster. The first think for Napster to take in consideration is to find a way to emphasize the fact that they were the first in the market and also, they have to erase their reputation as law breakers. Napster has a strong brand name, and they are also widely recognized as being an innovator, but they have to rebuild their reputation by emphasizing that they are a company that abides by the law. In order for Napster to attempt to capitalize on today's market, they nee...


... middle of paper ...


... is a possible answer.
Because the competition in the file sharing industry is so powerful (iTunes, Yahoo, Rhapsody), Napster needs to begin looking for new ways of innovation. Creating partnerships with new companies and diving into different industries should be something that Napster focuses on. Partnering up with some of the major worldwide record labels such as Sony, EMI, BMG, Warner Music, and others to distribute digital copies of their music would be a smart business decision to take business away from iTunes and other major competitors. Another option is to collaborate technologies. For example, they might think about partnering with telephone companies that would implement Napster as their online downloading hub. Napster must recognize that they need to look in different areas for ways to increase their market instead of remaining a one dimensional company.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

\Napster Case Essay

- . Introduction: Amidst the hot debate about whether or not music should be free, there are ethical and moral considerations as well. MP3 music downloading has become the latest fad for computer owners. One computer site where users can download MP3 songs is Napster. The emergence of digital entertainment, whether an MP3, Liquid Audio book, or streaming video, has caused an inevitable shift in the entertainment market from a commodity base to a service base. One reason is that the digital medium eliminates acquisition cost for the consumer....   [tags: Napster Music Download ]

Free Essays
1629 words (4.7 pages)

Napster Essay

- Nowadays, online music is more popular than before. The Peer-to-Peer online music that was used by Napster became a huge legal barrier to this company up to closing down their business. New Napster's owner, Roxio, has been trying different strategies to cover increase their revenue and customers again. There are different strategies for Napster to increase its market share in this market. This report will provide few strategies that would be efficient for Napster to compete with their competitors specially Apple and Rhapsody....   [tags: Napster Business Analysis ]

Powerful Essays
1940 words (5.5 pages)

Napster Essay

- Napster Music over the Internet has become a popular form of entertainment. Daily, people download and listen to music online. The rapid growth of such sites as Napster and MP3.COM is evidence of the popularity of online music. While music lovers enjoy this free access, the music industry is taking its stand in court. Industry representatives argue that these sites, Napster in particular, reduce their profits and violate copyright laws. These music services should be allowed to continue providing music for their users....   [tags: Papers]

Free Essays
526 words (1.5 pages)

Napster Essay examples

- Napster In 1998 a university dropout, Shawn Fenning, nicknamed napster, spent days without sleep in his uncle's office producing a new music-swapping programme now known as napster. Napster is an MP3 file sharing programme that lets you connect to millions of other users world-wide and swap music with them for ABSOLUTELY NOTHING, even Napster itself as a programme is FREE and is available to ANYONE with a PC and the Internet. Napster spreads all types of music ranging from unknown and up and coming bands to famous names like Craig David and Artful Dodger this is all at absolutely NO COST....   [tags: essays research papers]

Free Essays
889 words (2.5 pages)

Napster Essay example

- Napster Napster is a music-sharing service that serves people with downloadable software for their computer and allows the download of almost any music from around the world. The Webster’s Universal and Thesaurus, says that the definition of music is: Music: harmony, melody, symphony. The basic idea of Napster is for anyone who wants to listen to music. However, the argument about Napster is that it is a directory service that allows users to transfer music files from music labels that have not signed a deal with Napster....   [tags: essays research papers]

Free Essays
1151 words (3.3 pages)

Napster Essays

- Napster: The Debate Over Copyright Infringement In early 1999, Shawn Fanning, a Northeastern University freshman, created Napster software. That summer he made it available for free through his Napster.com website. Napster is a peer-to-peer technology, which makes it possible for users to freely share their music files through the internet with other users all over the world. Specifically, this is how Napster works: 1.) A user sends a request for a song. 2.) Napster checks its database of music to see if the song is on the PC hard-drive of another Napster user whose computer is turned on (Note: No music is stored on Napster servers)....   [tags: essays research papers]

Powerful Essays
1012 words (2.9 pages)

Napster Essay

- Napster Napster creates a threat to the music industry, which includes Recording Industry Association of America (RIAA) and well-known musical groups, because it diminishes their distribution control, record sales and lowers their profit. The music industry must continue to take legal action against Napster to eliminate its negative impact. Last year a nineteen year old college student attending Boston's Northeastern University was sitting in front of his computer screen with a challenge, a challenge to create a way of downloading music off the Internet faster (Graham 1D)....   [tags: Papers]

Free Essays
1099 words (3.1 pages)

Napster Essay

- Napster I'm sure you have heard something about the music issues pertaining to Napster. Right now million dollar lawsuits are being filed on Napster by the famous rock band Metallica. You can hear about the complaints Napster is facing on television, radio, Internet, or magazines. The issues regarding Napster is a very arguable topic in entertainment today. I am going to discuss the main arguments presented by record labels, and also display some possible solutions being negotiated with at this time....   [tags: Papers]

Free Essays
487 words (1.4 pages)

Napster Essays

- The program, and later company, named Napster, has brought about a historical debate concerning copyright law and the Internet. Napster’s is a free Internet music file-sharing program that allows users to quickly and easily swap files with one another directly, without the use of a centralized file server. Its software aims to make finding MP3 files easier on the Internet. No files are actually hosted on Napster servers as Napster provides access to music files on others' computers. This system of computers is called peer-to-peer networking....   [tags: essays research papers]

Free Essays
1870 words (5.3 pages)

Napster Essay

- Napster If you haven't heard of Napster before you should be asking yourself what planet you're from. From when it first was programmed by 19 year old Shawn Fanning, people could tell it was going to be a big success. And it was, spreading like a fire and causing all kinds of media hype as well as causing its share of various legal problems. So if you have been living in a cave or another planet I'll try to explain Napster to you as best as I can. Napster allows you to log onto the Internet and search (like a search engine only more refined) for songs in mp3 format (the digital form of music)....   [tags: Papers]

Free Essays
973 words (2.8 pages)