The social networking giant, MySpace.com, has commanded the attention of over 150 million Americans since its birth in July of 2003. Despite still being in its infancy, the Santa Monica-based Corporation boasts being ranked as the third most popular website in all of the United States, and standing as the sixth most popular website in any language (Wikipedia, 2007). BusinessWeek featured an article centered around MySpace on February 16, 2007 titled MySpace faces stiff competition in Japan. The article announces MySpace's entry into the Japanese Internet social networking market. There are however, as the title suggests, several barriers to an effortless entry into the potentially valuable Japanese market.
With the extension of their domestic services abroad, MySpace faces the massive threat of Japan's top social networking site, the "8-million-strong" Mixi. Mixi provides a platform for "peaceful communication" that caters to the Japanese collectivist tradition whereby one's group identity defines the individual. Mixi is an invitation-only service, which means registration requires an introduction from someone who is already a Mixi member. Such in-group tactics mirror the "cliquish" Japanese culture. While "Japanese tend to be more reserved and prefer to gradually get to know each other," the character of the American-based MySpace is much more in-your-face. With flashy text and a bombardment of pictures, videos, and messages, MySpace seems the polar opposite of the "prim, organized columns and stamp-size photos" of their Japanese counterpart. Tony Elison, senior vice president at Viacom International Japan, states "MySpace is about me, me, me, and look at me look at me look at me," which caters nicely to the highly individualistic culture within America. After polling one MySpace user and Bryant University student, the three adjectives she used to describe MySpace were "1) Creepy, 2) Informational, and 3) Stalkerish." As the adjectives imply, contrary to the highly protective, closely knit community of Mixi, MySpace allows an unlimited number of people to register, and allows all users to view the profiles of others, a system which for some is lacking in the privacy department.
Two websites, both offer social networking services, yet each approaches this end through vastly different means. MySpace believes it has a chance for success in Japan "because of its 50-50 partnership with Japanese Internet Company Softbank Corporation." Success in MySpace's overseas expansion lies in breaking a chip off the Japanese market which is currently extremely loyal to Mixi.
This article in the Spokesman Review discusses the importance of Myspace and social networking sites to monetize revenue for smaller businesses. Smaller cities like Spokane, Washington are having businesses like smaller bookstores advertise on MySpace. Most audiences that regional base are finding it informative to know about local businesses.
The Social networking sites have full-grown in popularity over the last few years, mostly between teenagers and young adults. Also they are web-based services that they will first ask about the register and after that the users can become a memberships in the sites. The customers will do this by filling out the working forms and it will include their age, their hobbies and their location. They can also upload their personal photos, and they can modification their profile looks also they can add multimedia content. And after that the users can communicate with each other. There is another social network site it’s the SixDegrees.com and it was the first site recognized as social network. This site allowed all the users to create their own profiles and they can list their friends also it allowed for surfing of friends. And between 1997 to 2001 there are several of sites that have the features of the social networking. Moreover, there are a lot of new social network site were hurled. And most of them try to repeat Friendster's early achievement or targeted precise demographics. MySpace was launched in 2003 to attract Friendster that wants to adopt a fee-based system and it grew so quickly and it welcomes the groups that join in. In 2004 Facebook has started as a Harvard-only social networking site.
There might be few people in the globe who are not aware of social media especially most famous networking sites such as Facebook, Twitter, Youtube and Wikipedia. It is declared in Time Magazine’s ‘Person of the Year’ in the year 2006 that social media has been introduced to rule the world. As of course, there are many variations on the basis of culture and geographical in the social networking sites, but their main aim is the same. We can take the example ...
By 2006, 61% of teens, 80% of young adults (18–21), and 29% of adults over 18 were using social networking sites. Also, social networking sites had higher page views per person and longer surf times than other types of websites (Steenburgh & Avery, 2011). If UnMe Jeans pursued the Facebook media plan, it would allow them to target the largest audience in one of the fastest growing social media
External influences affect the types of products developed, the nature of positioning and market segmentation strategies, the type of services offered and the choice of business to acquire. The increasing complexity of business today is evidenced by more countries developing the capacity and will to compete aggressively in world markets. The external influences that affects a business venture in the global market varies from country to country. Establishing a new business venture in an area such as Japan would require an analysis of its cultural and economic environment. The Japanese market is considered to be the world’s most lucrative market. The biggest problem is how to get into it. Japan is known throughout the world for its economic successes, yet Japanese society remains an enigma to many outside its borders. The analysis conducted in this paper will present the positive and negative aspects of opening a in the Japanese market.
An increasingly global environment and society has led to increased demand for modes of communication that transcend borders. This motivation to connect globally has led to an explosion of social media networks around the world. As defined by the case, the social media outlet Orkut, operated by Google, articulated a clear demand for global interconnection and the challenges an international company faces when navigating in a social media space in a country with limited consumer protection. As Google learned, operating a social network site in Brazil is a very complicated endeavor, and one that resembles a cyber version of the Wild West. There is little regulation regarding personal conduct and content restrictions, and while limited regulation
According to Nair (2011), “The social media property on the web is exploding and fast becoming a necessary part of the arsenal of any organization. It took 38 years for the radio to attract 50 million listeners, and 13 years for television to gain the attention of 50 million viewers. The Internet took only four years to attract 50 million participants, and Facebook reached 50 million participants in only one-and-a-half years. Facebook, which was originally designed for Harvard students and launched in 2004, has become a phenomenal example of social engagement. By 2009, Facebook had already achieved 100 million monthly active users covering age groups from 13 to 65; by the end of 2010, there were more than 500 million users. (p. 46) With so many people connected through social media and since businesses are dependent on people to thrive, they have been impacted both positively and negatively.
Social networking is relatively new in the technology world. It was introduced in 1997 and several popular sites are: MySpace, Facebook, and Twitter. These sites have attracted millions of users, many of whom have incorporated these sites into their daily practices (Boyd). Of these millions of users, the heaviest are young people. One study suggests that 81 percent of teenagers from the ages of 12-17 use social networking sites (Sterling). These sites allow users to express themselves through a personal profile. Once a profile is created, the user can then make cyber friends. These friends are other users who can now access the original user’s profile information, which in turn, could have negative results. However, many people find these sites to be extremely useful. From showcasing one’s interests to connecting with friends and family, social networking sites are a great way to communicate. Even people who are normally shy in person are able to comfortabl...
In the 20th century, it took very little time to find something fun to do. Outdoor activities such as sports, hide-and-go-seek, tag, etc. brought happiness to many around the world. By the end of the 90s, many turned away from these outdoor activities and looked to social media for entertainment. “The first social media site that everyone can agree actually was a social media website called Six Degrees” (Terrell). Six Degrees was the first site where one could make a profile and chat with friends. By the early 2000s, more than 100 million people had access to social media, and in 2003 the new giant came to scratch the surface of social media, Myspace. Even though Myspace lasted for about three years, it inspired many other social media giants
Social networking web page is a term used to portray the association among gatherings or human beings in which they supply, offer, and in a few instances exchange thoughts over the web and in digital corporations. The effect of casual organizations on youngsters is noteworthy. youngsters are growing up encompassed through cell phones and shrewd lengthy range interpersonal communique locales, for instance, Twitter, Myspace, and fb, which has made the net networking a key part of their lifestyles. Interpersonal business enterprise is changing the manner in which kids communicate with their parents, peers, and in addition how they make utilization of innovation.
and family, and also “meet like-minded people” ( Metz, par. 1). In some cases, business people such as Ron West, claim that he uses Facebook “to become acquainted with new customers”( par. 8). Yes, these types of websites are great tools to stay in touch with old classmatesand faraway family members. It is a great source of communication, but there is always a con to every pro. Even though users are connecting with others, users of social networks never know exact...
It is no secret that when it comes to technology, the United States and Japan have been constantly at war. Now that Japan is entering the age of he Internet, this competition is becoming fiercer than ever. The Internet market is beginning to restructure Japan's economy, and a " restructured Japan is going to be an immensely powerful competitor in all sorts of markets." (Rohwer 115) The pricing and availability of Internet access, is one area in which Japan is beginning to excel, soon they will be able to undercut their American competitor in both ways. The sheer amount of products available on the Japanese Internet is growing by leaps and bounds everyday, and the American market will have to catch up, or drop out.
In recent years, social networking sites have rapidly gained popularity among people at all ages. A large number of people have registered and become members of some social networking sites, such as Facebook, Twitter, and Wechat. Also, people spend a lot of time on these sites chatting, playing games, and making friends. Social networking sites have become a part of people’s life. However, what accounts for the popularity of these sites? As far as I’m concerned, this phenomenon, which social networking sites are very popular nowadays, is caused by three important reasons.
Social Media Networks are the current phenomenon of our generation. According, to Internet World Stats “the base internet usage around the world is 2.267 billion people using the web” (http://www.internetworldstats.com/). This gives an understanding of how many people use online social media networks. It is estimated fifty-six percent of Americans have a profile on a social media site (http://socialhabit.com/downloads/). For the lesser half of Americans who are not connected and contemplating, take in to consideration that Social Media networks promise availability, connectivity and networking.
There is an increase in a total of 318% in Myspace.com, a highly used networking site among youth from 2005 to 2006, as reported by ComScore (Infographics.sg). Relating it to Singaporeans on the Social Media platform, Facebook.com, we actually spend an average of 19.6hours per month, making of 19 posts a month each on top of comments made. This makes us twice the user of th...