Branding Speech

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Recommended: Growing and sustaining brand equity

My Voice: Branding: The Key to Marketing Success
Consumers satisfy their needs, wants and demands of purchasing various market offering(s), products and services. Various market offering(s), products and services differs in terms of their quality, durability, features, style, price etc. Consumers generally want value for their money market offerings, quality products at reasonable price and the market offering(s) which can satisfy their needs, wants and demand. The manufacturer(s), marketers of various market offering(s) face intense competition in the market place. In the present era of globalization, markets are flooded with varieties of market offerings. Consumers have lots of choices regarding market offerings and have access to market …show more content…

Brand(s) creates obligation on the brand owner(s), manufacturer(s), marketer(s) to provide quality product(s) and service(s) to maintain as well as enhance brand image of market offering(s) and may result into higher brand preference and brand loyalty on the part of the consumers.
 Brand(s) can enhance the status of the consumer(s) owning and consuming the brand(s). Brand(s) may be bought for their status symbol attribute.
 Consumers become aware of brand benefits through various media of advertisements, publicity, word of mouth publicity, word of web publicity and may buy brand(s) to enjoy the benefits offered by the branded market offering(s).
Brand and Branding offers lots of benefits for the manufacturer(s) and marketer(s):
 Brand and Branding creates unique image of marketing offering(s) and can lead to brand preference and brand loyalty on the part of the consumers.
 Brand(s) and Branding can become a competitive tool and enable manufacturer(s), marketer(s), to face intense competition unleashed by

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