Implementation Plan for My Campaign

1020 Words3 Pages

Implementation Plan
Social media is going to be a key component for my campaign. I would like to reach and interact with an age group ranging from about 12 to 18 years old. This age group is heavily invested in online communication and social media. This age group would also benefit significantly from the development of social relationships end its effect on long term health. Social media allows people to interact through online mobile devices. (Eytan, et al., 2011) This interaction or socialization can be used to benefit the health and mortality outlook for many people. The most common platforms for social media are Facebook, Twitter, LinkedIn, Myspace, and Yammer. (Social media is the message for occ health, 2011) While social media dominates internet usage and communication by most users, there are many other communication technologies that can be used by the public health professional in a health campaign. The internet provides limitless access and communication to the public, businesses, and organizations. Studies also show that consumers want more electronic access to health care. (Parker & Thorson, 2009) Other technologies which would be useful tools in public health campaigns would be YouTube, and Wiki sites. (Laureate, 2009) While many people think of YouTube as a site to view funny videos, YouTube has become a premier go to site for information. . You Tube would make an excellent tool to educate or to advocate for health campaigns and interventions.
To implement my campaign I need the input and participation of the community for which it is intended. CBPR could be a very powerful tool in implementing my campaign. I could collaborate with community/school leaders, students in the group, and parents for help. Allowin...

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...tance of relationships, and their direct link to personal well-being is a powerful wellness tool which requires not doctor visit and no prescription.

Works Cited

Eytan, T., Benabio, J., Golla, V., Parikh, R., & Stein, S. (2011). Social media and the health system. The Permanente Journal, 15(1), 71-74.

Glanz, K., Rimer, B. K., & Viswanath, K. (Eds.). (2008). Health behavior and health education: Theory, research, and practice (4th ed.). San Francisco, CA: John Wiley & Sons.

Laureate Education, Inc. (Executive Producer). (2009). Types of social media. Baltimore, MD: Author.

Parker, J. C., & Thorson, E. (Eds.). (2009). Health communication in the new media landscape. New York, NY: Springer Publishing Company

Resnick, E. A., & Siegel, M. (2013). Marketing public health: Strategies to promote social change (3rd ed.). Burlington, MA: Jones and Bartlett Learning.

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